{"id":19186,"date":"2021-04-09T12:08:23","date_gmt":"2021-04-09T12:08:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19186"},"modified":"2021-04-07T12:20:26","modified_gmt":"2021-04-07T12:20:26","slug":"iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/","title":{"rendered":"IWC Schaffhausen \u00e9tonne avec l'essayage virtuel de montres"},"content":{"rendered":"<h3 id=\"iwc-schaffhausen-lanciert-puenktlich-zur-digitalen-ausstellung-watches-and-wonders-eine-smartphone-app-das-charakteristische-launch-feature-ist-eine-virtuelle-uhrenanprobe-die-auf-augmented-reality\">IWC Schaffhausen lance une application pour smartphone juste \u00e0 temps pour l'exposition num\u00e9rique Watches and Wonders. La fonctionnalit\u00e9 caract\u00e9ristique du lancement est un essayage virtuel de montres bas\u00e9 sur la r\u00e9alit\u00e9 augment\u00e9e (AR). Les clients peuvent pointer leur cam\u00e9ra sur leur poignet et essayer virtuellement les nouveaut\u00e9s IWC de l'ann\u00e9e 2021. <!--more--><\/h3>\n<p>L'application mobile repr\u00e9sente un nouveau canal passionnant pour entrer en contact num\u00e9riquement avec IWC et offre toujours le dernier aper\u00e7u de l'univers IWC. La principale fonctionnalit\u00e9 de lancement est l'essayage virtuel des montres, bas\u00e9 sur la technologie de la r\u00e9alit\u00e9 augment\u00e9e (AR). Les clients peuvent pointer la cam\u00e9ra de leur smartphone sur leur poignet, o\u00f9 ils peuvent alors voir une montre dans sa taille r\u00e9elle. Cette nouvelle fonctionnalit\u00e9 rend non seulement les garde-temps m\u00e9caniques de haute qualit\u00e9 d'IWC beaucoup plus tangibles, mais permet \u00e9galement aux clients de comparer diff\u00e9rents diam\u00e8tres de bo\u00eetier.<\/p>\n<p>\"Pour IWC, la technologie n'est jamais une fin en soi, mais toujours un moyen d'am\u00e9liorer l'exp\u00e9rience de nos clients et d'offrir une valeur ajout\u00e9e tangible. Cette ann\u00e9e, la <a href=\"https:\/\/www.watchesandwonders.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Watches and Wonders<\/a> se d\u00e9roule certes \u00e0 nouveau virtuellement, mais nous voulions nous assurer que nos partenaires, clients et fans puissent voir nos nouveaut\u00e9s au poignet lorsque nous les d\u00e9voilerons demain. Les r\u00e9cents progr\u00e8s de la technologie AR ont \u00e9t\u00e9 un game changer qui nous permet d'apporter nos montres virtuellement au domicile des gens\", explique Dominic Weir, Chief Digital Officer d'IWC Schaffhausen.<\/p>\n<div class=\"ArticleCopy\">\n<h3 id=\"features-und-storytelling\" class=\"ArticleCopy-subHead\">Fonctionnalit\u00e9s et storytelling<\/h3>\n<\/div>\n<p>Outre l'essayage virtuel des montres, l'application est remplie de fonctionnalit\u00e9s passionnantes et de contenus exclusifs sur l'univers d'IWC. En outre, la marque pr\u00e9voit de raconter des histoires passionnantes dans le cadre de son nouveau format de podcast. L'invit\u00e9 de d\u00e9part n'est autre que Lewis Hamilton, septuple champion du monde de F1TM et ambassadeur de la marque IWC. Au cours des prochains mois, IWC am\u00e9liorera et \u00e9tendra progressivement et continuellement son application avec de nouvelles fonctions et de nouveaux contenus afin d'am\u00e9liorer l'exp\u00e9rience de ses clients.<\/p>\n<p>La nouvelle IWC APP sera d'abord disponible en anglais et en chinois. Les utilisateurs pourront la t\u00e9l\u00e9charger pour iOS \u00e0 partir de l'App Store d'Apple. \u00c0 l'avenir, IWC proposera \u00e9galement d'autres langues et une version pour les utilisateurs d'Android.<strong><br \/>\n<\/strong><\/p>\n<p>Ce n'est pas le premier projet d'IWC avec VR ou AR, comme nous l'avons vu. <a href=\"https:\/\/vr-room.ch\/fr\/?s=iwc\">ont rapport\u00e9<\/a>. Le nouveau magasin IWC Racing Works de Zurich associe la course automobile et l'horlogerie \u00e0 des applications num\u00e9riques innovantes depuis l'ann\u00e9e derni\u00e8re.<\/p>\n<p>Source : horizont<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"IWC Schaffhausen lance une application pour smartphone juste \u00e0 temps pour l'exposition num\u00e9rique Watches and Wonders. La fonctionnalit\u00e9 caract\u00e9ristique du lancement est une...","protected":false},"author":12,"featured_media":19192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IWC Schaffhausen verbl\u00fcfft mit virtueller Uhrenanprobe - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IWC Schaffhausen verbl\u00fcfft mit virtueller Uhrenanprobe - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"IWC Schaffhausen lanciert p\u00fcnktlich zur digitalen Ausstellung Watches and Wonders eine Smartphone-App. Das charakteristische Launch-Feature ist eine virtuelle&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/fr\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-09T12:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T12:20:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Screenshot_2021-04-07-IWC-Schaffhausen-App-mit-virtueller-Uhrenanprobe-lanciert.png\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/\",\"url\":\"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/\",\"name\":\"IWC Schaffhausen verbl\u00fcfft mit virtueller Uhrenanprobe - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Screenshot_2021-04-07-IWC-Schaffhausen-App-mit-virtueller-Uhrenanprobe-lanciert.png\",\"datePublished\":\"2021-04-09T12:08:23+00:00\",\"dateModified\":\"2021-04-07T12:20:26+00:00\",\"author\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#primaryimage\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Screenshot_2021-04-07-IWC-Schaffhausen-App-mit-virtueller-Uhrenanprobe-lanciert.png\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Screenshot_2021-04-07-IWC-Schaffhausen-App-mit-virtueller-Uhrenanprobe-lanciert.png\",\"width\":801,\"height\":480,\"caption\":\"IWC App\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\/\/vr-room.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IWC Schaffhausen verbl\u00fcfft mit virtueller Uhrenanprobe\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/vr-room.ch\/en\/#website\",\"url\":\"http:\/\/vr-room.ch\/en\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/vr-room.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\/\/vr-room.ch\/fr\/author\/nathalie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IWC Schaffhausen verbl\u00fcfft mit virtueller Uhrenanprobe - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/fr\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/","og_locale":"fr_FR","og_type":"article","og_title":"IWC Schaffhausen verbl\u00fcfft mit virtueller Uhrenanprobe - Schweizer Virtual Reality News","og_description":"IWC Schaffhausen lanciert p\u00fcnktlich zur digitalen Ausstellung Watches and Wonders eine Smartphone-App. Das charakteristische Launch-Feature ist eine virtuelle&hellip;","og_url":"http:\/\/vr-room.ch\/fr\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2021-04-09T12:08:23+00:00","article_modified_time":"2021-04-07T12:20:26+00:00","og_image":[{"width":801,"height":480,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Screenshot_2021-04-07-IWC-Schaffhausen-App-mit-virtueller-Uhrenanprobe-lanciert.png","type":"image\/png"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/","url":"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/","name":"IWC Schaffhausen verbl\u00fcfft mit virtueller Uhrenanprobe - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Screenshot_2021-04-07-IWC-Schaffhausen-App-mit-virtueller-Uhrenanprobe-lanciert.png","datePublished":"2021-04-09T12:08:23+00:00","dateModified":"2021-04-07T12:20:26+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Screenshot_2021-04-07-IWC-Schaffhausen-App-mit-virtueller-Uhrenanprobe-lanciert.png","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Screenshot_2021-04-07-IWC-Schaffhausen-App-mit-virtueller-Uhrenanprobe-lanciert.png","width":801,"height":480,"caption":"IWC App"},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/09\/iwc-schaffhausen-verbluefft-mit-virtueller-uhrenanprobe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"IWC Schaffhausen verbl\u00fcfft mit virtueller Uhrenanprobe"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Schweizer Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/fr\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19186"}],"collection":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/comments?post=19186"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media\/19192"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media?parent=19186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/categories?post=19186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/tags?post=19186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}