{"id":19071,"date":"2021-04-03T10:29:58","date_gmt":"2021-04-03T10:29:58","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19071"},"modified":"2021-03-30T15:33:20","modified_gmt":"2021-03-30T15:33:20","slug":"snapchat-mit-bugs-bunny-zur-toffifee-jagd","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/","title":{"rendered":"Snapchat : \u00e0 la chasse aux Toffifee avec Bugs Bunny"},"content":{"rendered":"<h3 id=\"vor-ostern-launcht-die-firma-storck-ein-mini-game-auf-snapchat-bei-dem-es-virtuell-toffifees-einzufangen-gilt-der-trickfilm-hase-bugs-bunny-von-warner-bros-macht-die-augmented-reality-erfahrung-per\">Avant P\u00e2ques, l'entreprise Storck lance un mini-jeu sur Snapchat dans lequel il s'agit de capturer virtuellement des Toffifees. Le lapin de dessin anim\u00e9 Bugs Bunny de Warner Bros. rend l'exp\u00e9rience de r\u00e9alit\u00e9 augment\u00e9e parfaite.<\/h3>\n<p><!--more--><\/p>\n<div id=\"news-paragraphs-above-ad\">\n<p>Le fabricant de confiseries Storck a lanc\u00e9, en collaboration avec Snapchat et Warner Bros.Consumer Products, un mini-jeu destin\u00e9 \u00e0 tromper l'ennui des utilisateurs, m\u00eame dans le lockdown le plus pointu. Et comme Bugs Bunny est, apr\u00e8s le lapin de P\u00e2ques, la longue oreille la plus c\u00e9l\u00e8bre du monde, il peut en plus regarder par-dessus l'\u00e9paule des joueurs.<\/p>\n<p>Le point fort du jeu r\u00e9side dans l'utilisation de la r\u00e9alit\u00e9 augment\u00e9e : celle-ci doit permettre d'enthousiasmer surtout les groupes cibles les plus jeunes en les faisant directement participer au jeu. \"Nous savons que la RA est une technologie puissante lorsqu'il s'agit de faire interagir les consommateurs* avec une marque\", explique Carmen Wilhelms, Senior Product Manager Toffifee de Storck.<\/p>\n<\/div>\n<p>Voici comment cela fonctionne : il faut d'abord s\u00e9lectionner la lentille Toffifee dans le carrousel Snapchat Lens, diriger la cam\u00e9ra du smartphone vers soi en mode selfie et d\u00e9marrer le jeu. \u00c0 partir de l\u00e0, il faut ouvrir la bouche et ramasser virtuellement 15 Toffifees qui tombent d'en haut pour les d\u00e9vorer. Si vous n'\u00eates pas trop g\u00ean\u00e9, vous pouvez partager vos grimaces avec vos amis et votre famille sous forme de photo ou de vid\u00e9o. Le mini-jeu de RA est encore disponible sur Snapchat jusqu'au dimanche de P\u00e2ques.<\/p>\n<p><iframe loading=\"lazy\" title=\"Jeu de P\u00e2ques de Toffifee sur Snapchat\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/DPso9ZsE2Kw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Dans ce sens, joyeuses P\u00e2ques \u00e0 la communaut\u00e9 VR !<\/p>\n<p>Source W&amp;V<\/p>","protected":false},"excerpt":{"rendered":"A l'approche de P\u00e2ques, l'entreprise Storck lance un mini-jeu sur Snapchat, dans lequel il s'agit de capturer virtuellement des Toffifees. Le ...","protected":false},"author":12,"featured_media":19073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat: Mit Bugs Bunny zur Toffifee-Jagd - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat: Mit Bugs Bunny zur Toffifee-Jagd - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Vor Ostern launcht die Firma Storck ein Mini-Game auf Snapchat, bei dem es virtuell Toffifees einzufangen gilt. Der&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/fr\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-03T10:29:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-30T15:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/snapchat_storck_laedt_mit_bugs_bunny_zur_toffifee_jagd5_gross.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/\",\"url\":\"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/\",\"name\":\"Snapchat: Mit Bugs Bunny zur Toffifee-Jagd - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/snapchat_storck_laedt_mit_bugs_bunny_zur_toffifee_jagd5_gross.jpg\",\"datePublished\":\"2021-04-03T10:29:58+00:00\",\"dateModified\":\"2021-03-30T15:33:20+00:00\",\"author\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#primaryimage\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/snapchat_storck_laedt_mit_bugs_bunny_zur_toffifee_jagd5_gross.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/snapchat_storck_laedt_mit_bugs_bunny_zur_toffifee_jagd5_gross.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Snapchat Toffifee\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\/\/vr-room.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snapchat: Mit Bugs Bunny zur Toffifee-Jagd\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/vr-room.ch\/en\/#website\",\"url\":\"http:\/\/vr-room.ch\/en\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/vr-room.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\/\/vr-room.ch\/fr\/author\/nathalie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snapchat: Mit Bugs Bunny zur Toffifee-Jagd - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vr-room.ch\/fr\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/","og_locale":"fr_FR","og_type":"article","og_title":"Snapchat: Mit Bugs Bunny zur Toffifee-Jagd - Schweizer Virtual Reality News","og_description":"Vor Ostern launcht die Firma Storck ein Mini-Game auf Snapchat, bei dem es virtuell Toffifees einzufangen gilt. Der&hellip;","og_url":"https:\/\/vr-room.ch\/fr\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2021-04-03T10:29:58+00:00","article_modified_time":"2021-03-30T15:33:20+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/snapchat_storck_laedt_mit_bugs_bunny_zur_toffifee_jagd5_gross.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/","url":"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/","name":"Snapchat: Mit Bugs Bunny zur Toffifee-Jagd - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#primaryimage"},"image":{"@id":"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/snapchat_storck_laedt_mit_bugs_bunny_zur_toffifee_jagd5_gross.jpg","datePublished":"2021-04-03T10:29:58+00:00","dateModified":"2021-03-30T15:33:20+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/snapchat_storck_laedt_mit_bugs_bunny_zur_toffifee_jagd5_gross.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/snapchat_storck_laedt_mit_bugs_bunny_zur_toffifee_jagd5_gross.jpg","width":1200,"height":675,"caption":"Snapchat Toffifee"},{"@type":"BreadcrumbList","@id":"https:\/\/vr-room.ch\/it\/2021\/04\/03\/snapchat-mit-bugs-bunny-zur-toffifee-jagd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Snapchat: Mit Bugs Bunny zur Toffifee-Jagd"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Schweizer Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/fr\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19071"}],"collection":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/comments?post=19071"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media\/19073"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media?parent=19071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/categories?post=19071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/tags?post=19071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}