{"id":19040,"date":"2021-03-27T10:07:31","date_gmt":"2021-03-27T10:07:31","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19040"},"modified":"2021-03-25T18:37:52","modified_gmt":"2021-03-25T18:37:52","slug":"augmented-reality-zum-shoppen-in-schweiz","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/03\/27\/augmented-reality-zum-shoppen-in-schweiz\/","title":{"rendered":"La r\u00e9alit\u00e9 augment\u00e9e pour faire du shopping en Suisse"},"content":{"rendered":"<div class=\"node__content \">\n<div class=\"clearfix text-formatted field field--name-np8-lead field--type-text-long field--label-hidden field__item\">\n<h3 id=\"laut-e-com-report-dach-koennen-sich-knapp-ein-drittel-der-menschen-in-der-schweiz-vorstellen-dass-sie-augmented-reality-zum-shoppen-einsetzen\">Laut E-Com Report DACH k\u00f6nnen sich<span class=\"char char_$ID\/[No_character_style]\"> knapp ein Drittel <\/span>der Menschen in der Schweiz <span class=\"char char_$ID\/[No_character_style]\">vorstellen<\/span>, dass sie <span class=\"char char_$ID\/[No_character_style]\">Augmented Reality zum Shoppen einsetzen.<br \/>\n<\/span><\/h3>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"addthis_toolbox addthis_default_style addthis_32x32_style\"><\/div>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<div id=\"6121B02D-7673-36BA-9FE5-1FDDD370C600\" class=\"story story_body\">\n<p class=\"para para_$ID\/NormalParagraphStyle\"><span class=\"char char_$ID\/[No_character_style]\"> F\u00fcr die Studie im Zusammenhang mit Online Shopping wurden rund 4000 Konsumentinnen und Konsumenten aus der Schweiz, Deutschland und \u00d6sterreich befragt. Nicht nur das Einkaufen im Internet, sondern auch die Akzeptanz neuer Einkaufsangebote nahm die Studie von Marketagent.com Schweiz unter die Lupe. Das Ergebnis:<br \/>\n<\/span><\/p>\n<h3 id=\"augmented-reality-ja-dna-tests-nein\" class=\"para para_Zwischentitel\"><span class=\"char char_$ID\/[No_character_style]\">Augmented Reality ja &#8211; DNA-Tests nein <\/span><\/h3>\n<p class=\"para para_$ID\/NormalParagraphStyle\"><span class=\"char char_$ID\/[No_character_style]\">Die Mehrheit der Befragten kann es sich noch nicht vorstellen, in Gesch\u00e4ften ohne Mitarbeitende oder mit der Nutzung von Augmented Reality einzukaufen. Immerhin, Augmented Reality zum Shoppen einzusetzen, k\u00f6nnen sich 31 Prozent vorstellen. Gleich viele Befragte k\u00f6nnen sich vorstellen, per Gesichtserkennung oder Fingerabdruck zu bezahlen. Am kleinsten war die Akzeptanz mit 15 Prozent f\u00fcr Produkte, die \u00fcber einen DNA-Test den Bed\u00fcrfnissen des jeweiligen Verbrauchers angepasst werden. <\/span><\/p>\n<p>F\u00fcr die knapp ein Drittel, gibt es ja schon das eine oder andere Angebot, wie z.B. die App von <a href=\"https:\/\/media.ikea.ch\/pressrelease\/smart-einrichten-mit-augmented-reality\/2862\/\">IKEA<\/a> (siehe Titelbild).<\/p>\n<p class=\"para para_$ID\/NormalParagraphStyle\"><span class=\"char char_$ID\/[No_character_style]\">Quelle: cetoday<br \/>\n<\/span><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Selon le rapport E-Com DACH, pr\u00e8s d'un tiers des personnes en Suisse peuvent s'imaginer utiliser la technologie augment\u00e9e...","protected":false},"author":12,"featured_media":19043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-19040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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