{"id":19030,"date":"2021-03-24T10:01:46","date_gmt":"2021-03-24T10:01:46","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19030"},"modified":"2021-03-22T18:18:13","modified_gmt":"2021-03-22T18:18:13","slug":"burberry-eroeffnet-virtuellen-flagship-store","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/","title":{"rendered":"Burberry ouvre un flagship store virtuel"},"content":{"rendered":"

 <\/p>\n

A une \u00e9poque o\u00f9 les magasins sont parfois ouverts ou ferm\u00e9s et o\u00f9 il est de toute fa\u00e7on impossible de voyager, les boutiques doivent trouver de nouveaux moyens. En coop\u00e9ration avec Elle Digital Japan, la marque de luxe Burberry a mis en ligne une r\u00e9plique virtuelle de son magasin phare de Tokyo.<\/h3>\n

<\/p>\n

Envie de visiter la boutique phare de Burberry \u00e0 Tokyo ? Pas de probl\u00e8me malgr\u00e9 la Corona ! Le site Image de la boutique \u00e0 trois \u00e9tages <\/a>de la marque de luxe britannique peut \u00eatre explor\u00e9e num\u00e9riquement \u00e0 360\u00b0 d\u00e8s maintenant et jusqu'au 18 avril. Il faut toutefois savoir un peu de japonais pour en profiter pleinement...<\/p>\n

Tout comme le magasin physique que Burberry a ouvert en 2019 dans le b\u00e2timent exclusif de Ginza Marronnierthe, le rez-de-chauss\u00e9e est consacr\u00e9 aux sacs signature tels que l'Olympia, le Pocket et le Lola Bags, tandis que le premier et le deuxi\u00e8me \u00e9tage accueillent respectivement le womenswear et le menswear.<\/p>\n

Dans le cadre du projet, Burberry et Elle Digital Japan ont \u00e9galement collabor\u00e9 avec l'actrice Elaiza Ikeda, qui a pr\u00e9sent\u00e9 un film contenant des conseils de stylisme pouvant \u00eatre consult\u00e9s \u00e0 divers points de contact dans l'ensemble du magasin virtuel.<\/p>\n

De nouvelles fa\u00e7ons d'aborder les clients technophiles<\/h3>\n

L'industrie du luxe se concentre de plus en plus sur le lien entre le monde physique et le monde num\u00e9rique, car le secteur cherche de nouvelles fa\u00e7ons d'entrer en contact avec ses clients technophiles. Ici aussi, Corona aura certainement acc\u00e9l\u00e9r\u00e9 la num\u00e9risation \u00e0 un nouveau niveau. L'ann\u00e9e derni\u00e8re, Burberry a d\u00e9j\u00e0 ouvert \u00e0 Shenzhen, en Chine, le premier magasin social de produits de luxe.<\/p>\n

Le magasin de 5 800 m\u00e8tres carr\u00e9s est divis\u00e9 en 10 espaces que les clients peuvent explorer physiquement et num\u00e9riquement, et avec lesquels ils peuvent interagir en utilisant un programme WeChat sp\u00e9cial. En parcourant le magasin, ils peuvent ainsi gagner la monnaie sociale qui donne acc\u00e8s \u00e0 des contenus exclusifs et \u00e0 des exp\u00e9riences personnalis\u00e9es.<\/p>\n

De tels environnements virtuels sont le compl\u00e9ment parfait de la boutique en ligne classique et, en cas de pand\u00e9mie, ils peuvent m\u00eame remplacer avantageusement le magasin normal. Tous les articles que vous proposez peuvent \u00eatre cliqu\u00e9s afin d'obtenir des informations d\u00e9taill\u00e9es dans la boutique en ligne.<\/p>\n

Source : internetworld \/ insideretail<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"  A l'heure o\u00f9 les magasins sont ouverts ou ferm\u00e9s et o\u00f9 il est impossible de voyager, les...","protected":false},"author":12,"featured_media":19031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"\nBurberry er\u00f6ffnet virtuellen Flagship-Store - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry er\u00f6ffnet virtuellen Flagship-Store - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"  In Zeiten, in denen L\u00e4den mal offen man zu sind und reisen eh nicht geht, m\u00fcssen Shops…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/fr\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T10:01:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-22T18:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/1616056542282-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/\",\"url\":\"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/\",\"name\":\"Burberry er\u00f6ffnet virtuellen Flagship-Store - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/1616056542282-1.jpg\",\"datePublished\":\"2021-03-24T10:01:46+00:00\",\"dateModified\":\"2021-03-22T18:18:13+00:00\",\"author\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#primaryimage\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/1616056542282-1.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/1616056542282-1.jpg\",\"width\":720,\"height\":400,\"caption\":\"insideretail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\/\/vr-room.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Burberry er\u00f6ffnet virtuellen Flagship-Store\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/vr-room.ch\/en\/#website\",\"url\":\"http:\/\/vr-room.ch\/en\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/vr-room.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\/\/vr-room.ch\/fr\/author\/nathalie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Burberry er\u00f6ffnet virtuellen Flagship-Store - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/fr\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/","og_locale":"fr_FR","og_type":"article","og_title":"Burberry er\u00f6ffnet virtuellen Flagship-Store - Schweizer Virtual Reality News","og_description":"  In Zeiten, in denen L\u00e4den mal offen man zu sind und reisen eh nicht geht, m\u00fcssen Shops…","og_url":"http:\/\/vr-room.ch\/fr\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2021-03-24T10:01:46+00:00","article_modified_time":"2021-03-22T18:18:13+00:00","og_image":[{"width":720,"height":400,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/1616056542282-1.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/","url":"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/","name":"Burberry er\u00f6ffnet virtuellen Flagship-Store - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/1616056542282-1.jpg","datePublished":"2021-03-24T10:01:46+00:00","dateModified":"2021-03-22T18:18:13+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/1616056542282-1.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/1616056542282-1.jpg","width":720,"height":400,"caption":"insideretail"},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/it\/2021\/03\/24\/burberry-eroeffnet-virtuellen-flagship-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Burberry er\u00f6ffnet virtuellen Flagship-Store"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Schweizer Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/fr\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19030"}],"collection":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/comments?post=19030"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media\/19031"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media?parent=19030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/categories?post=19030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/tags?post=19030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}