{"id":18932,"date":"2021-03-03T20:51:14","date_gmt":"2021-03-03T20:51:14","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18932"},"modified":"2021-03-03T20:51:14","modified_gmt":"2021-03-03T20:51:14","slug":"rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/03\/03\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\/","title":{"rendered":"Rivella num\u00e9rise l'\u00e9chantillonnage traditionnel gr\u00e2ce \u00e0 une solution de r\u00e9alit\u00e9 augment\u00e9e"},"content":{"rendered":"

Depuis samedi, Rivella utilise un jeu de r\u00e9alit\u00e9 augment\u00e9e (AR) dans les stations de vall\u00e9e des domaines skiables suisses pour distribuer des \u00e9chantillons de produits pendant une campagne de marketing sans contact personnel.<\/h3>\n

<\/p>\n

Sous le slogan \"Daheim im Schnee\" (Chez soi dans la neige), le sp\u00e9cialiste allemand en RA Sensape<\/a> a d\u00e9velopp\u00e9 pour l'entreprise suisse Rivella une nouvelle mani\u00e8re de s'adresser aux clients. Le projet rend possible une op\u00e9ration d'\u00e9chantillonnage de produits sans contact et sans personnel suppl\u00e9mentaire et consiste en un jeu AR interactif avec un distributeur de boissons coupl\u00e9. Depuis fin f\u00e9vrier, les skieurs des stations de ski suisses peuvent prouver leur habilet\u00e9 dans le jeu et recevoir automatiquement un Rivella en guise de r\u00e9compense. Comme l'installation ne n\u00e9cessite pas de personnel, les co\u00fbts peuvent \u00eatre r\u00e9duits tout en transmettant les valeurs de la marque de mani\u00e8re ludique, ce qui repr\u00e9sente \u00e9galement une possibilit\u00e9 unique dans la situation actuelle.<\/p>\n

Concours num\u00e9rique d'alcool<\/h3>\n

La campagne se d\u00e9roule depuis fin f\u00e9vrier 2021 dans les stations de sports d'hiver suisses de Nendaz, Adelboden, Flumserberg, Lenk et Arosa.<\/p>\n

Le jeu consiste en un concours de boisson virtuel dans lequel il faut boire des bouteilles de Rivella affich\u00e9es sur un grand \u00e9cran. Cela fonctionne gr\u00e2ce \u00e0 la reconnaissance des personnes devant l'appareil, qui place une paille virtuelle \u00e0 hauteur de la bouche.<\/p>\n

Lorsque le jeu commence, les bouteilles bougent et il faut se concentrer pour tenir la paille avec la bouche par un mouvement de la t\u00eate afin de vider la bouteille. \"Notre intelligence artificielle reconna\u00eet le nombre, les mouvements et la taille des joueurs et joueuses, ce qui permet de jouer sans contact. Jusqu'\u00e0 cinq personnes peuvent jouer en m\u00eame temps. Pour prot\u00e9ger les donn\u00e9es de tiers, elle reconna\u00eet en outre les personnes qui ne font pas partie du groupe et les rend m\u00e9connaissables gr\u00e2ce \u00e0 un arri\u00e8re-plan flou\", explique Matthias Freysoldt de Sensape. Lorsque le jeu de la campagne Rivella est termin\u00e9, le distributeur automatique connect\u00e9 distribue automatiquement des bouteilles de Rivella \u00e0 tous les joueurs du groupe et imprime un coupon. En scannant un code QR sur le coupon, il est \u00e9galement possible de regarder une photo prise pendant le match sur son smartphone et de la partager avec ses amis. En outre, une bouteille de Rivella suppl\u00e9mentaire peut \u00eatre tir\u00e9e du distributeur.<\/p>\n

Source : communiqu\u00e9 de presse<\/p>","protected":false},"excerpt":{"rendered":"Depuis samedi, Rivella utilise un jeu de r\u00e9alit\u00e9 augment\u00e9e (AR) dans les stations de vall\u00e9e des domaines skiables suisses pour ...","protected":false},"author":12,"featured_media":18934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-18932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nRivella digitalisiert traditionelles Sampling durch Augmented Reality L\u00f6sung - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2021\/03\/03\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivella digitalisiert traditionelles Sampling durch Augmented Reality L\u00f6sung - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Rivella setzt seit Samstag ein Augmented Reality (AR) Spiel an Talstationen in Schweizer Skigebieten ein, um w\u00e4hrend einer\u00a0…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/fr\/2021\/03\/03\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T20:51:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/03\/Screenshot_2021-03-03-Rivella-Winterpromotion-\u2013-jetzt-mitmachen-gewinnen-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1091\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Rivella digitalisiert traditionelles Sampling durch Augmented Reality L\u00f6sung\",\"datePublished\":\"2021-03-03T20:51:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/\"},\"wordCount\":349,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Screenshot_2021-03-03-Rivella-Winterpromotion-\u2013-jetzt-mitmachen-gewinnen-.png\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/03\\\/03\\\/rivella-digitalisiert-traditionelles-sampling-durch-augmented-reality-loesung\\\/\",\"name\":\"Rivella digitalisiert traditionelles Sampling durch Augmented Reality L\u00f6sung - 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