{"id":18902,"date":"2021-02-28T08:03:30","date_gmt":"2021-02-28T08:03:30","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18902"},"modified":"2021-02-26T13:10:25","modified_gmt":"2021-02-26T13:10:25","slug":"bacardi-gibt-tanzunterricht-auf-snapchat","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/02\/28\/bacardi-gibt-tanzunterricht-auf-snapchat\/","title":{"rendered":"Bacardi donne des cours de danse sur Snapchat"},"content":{"rendered":"<h3 id=\"die-rum-marke-bacardi-lehrt-snapchat-nutzer-im-rahmen-seiner-kampagne-conga-feat-you-mithilfe-von-augmented-reality-neue-dance-moves-das-neue-full-body-tracking-scheint-potential-z\">La marque de rhum Bacardi apprend aux utilisateurs de Snapchat \u00e0 danser dans le cadre de sa campagne \"Conga Feat. You\" \u00e0 l'aide de la r\u00e9alit\u00e9 augment\u00e9e pour apprendre de nouveaux mouvements de danse. Le nouveau full body tracking semble avoir du potentiel.<\/h3>\n<h3 id=\"\"><!--more--><\/h3>\n<div id=\"news-paragraphs-above-ad\">\n<p>Die Rum-Marke Bacardi lud Fans auf der ganzen Welt im vergangenen Jahr ein, Teil des offiziellen Musikvideos \u00abConga Feat. You\u00bb f\u00fcr eine Neuinterpretation des internationalen Welthits von Miami Sound Machine zu werden. Jetzt erweitert die Marke ihre Kampagne. Zusammen mit Snapchat wurde eine Dance-Linse entwickelt, die Nutzer mithilfe von Augmented Reality Animationen eine Reihe von Dance Moves lehrt. Wer die Anweisungen befolgt und die Bewegungen vollendet, erh\u00e4lt Zugriff auf zus\u00e4tzliche instrumentale Elemente f\u00fcr &#8222;Conga&#8220;. Dar\u00fcber hinaus k\u00f6nnen die Snapchat-Nutzer ihre Performance in ihrer Story mit anderen teilen.<\/p>\n<p>Avec cette campagne, Bacardi devient la premi\u00e8re marque d'alcool \u00e0 utiliser la nouvelle technologie AR 3D Full-Body-Tracking de Snapchat.<\/p>\n<\/div>\n<h3 id=\"full-body-tracking-mit-potential\">Full-Body-Tracking avec potentiel<\/h3>\n<p>Les Lenses enregistrent les mouvements d'un corps et appliquent directement les diff\u00e9rentes Lenses. Les v\u00eatements sont \u00e9galement pris en compte. Il est \u00e9galement possible d'ajouter d'autres personnages num\u00e9riques qui imitent les mouvements. Les Lenses fonctionnent aussi bien avec la cam\u00e9ra avant qu'avec la cam\u00e9ra arri\u00e8re. La technologie est en mesure d'identifier 18 articulations diff\u00e9rentes et de les recouvrir d'animations 3D. Chaque mouvement des articulations est reproduit.<\/p>\n<p class=\"subheading\">Tim Hortons, une cha\u00eene canadienne de restauration rapide, a \u00e9t\u00e9 la premi\u00e8re marque \u00e0 l'utiliser lors de la f\u00eate d'Halloween de l'ann\u00e9e derni\u00e8re. Avec leur Snapchat Lense, les utilisateurs pouvaient se transformer en une bo\u00eete de Timbits (Doughnut Holes). Si cette Snapchat Lense n'a pour but que de s'amuser, il n'est pas difficile d'imaginer ce que les marques de mode et les magasins de v\u00eatements, par exemple, pourraient faire de cette technologie.<\/p>\n<p>Bacardi esp\u00e8re que la coop\u00e9ration avec Snapchat permettra \u00e0 sa campagne d'atteindre une port\u00e9e encore plus grande : selon l'entreprise, plus de 200 millions de membres de Snapchat utilisent quotidiennement la RA. Le nombre d'utilisateurs quotidiens de Snapchat a augment\u00e9 de 22% en un an pour atteindre 265 millions. <a href=\"https:\/\/vr-room.ch\/fr\/?s=snapchat\">ont rapport\u00e9<\/a>.<\/p>\n<p>Source : WUV \/ Marketing en ligne<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"La marque de rhum Bacardi enseigne aux utilisateurs de Snapchat, dans le cadre de sa campagne \"Conga Feat. You\" \u00e0 l'aide de la r\u00e9alit\u00e9 augment\u00e9e, de nouvelles danses...","protected":false},"author":12,"featured_media":18903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-18902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-entertainment","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bacardi gibt Tanzunterricht auf Snapchat - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2021\/02\/28\/bacardi-gibt-tanzunterricht-auf-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bacardi gibt Tanzunterricht auf Snapchat - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Die Rum-Marke Bacardi lehrt Snapchat-Nutzer im Rahmen seiner Kampagne\u00a0 \u00abConga Feat. 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