{"id":18775,"date":"2021-02-01T10:30:20","date_gmt":"2021-02-01T10:30:20","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18775"},"modified":"2021-01-27T18:44:20","modified_gmt":"2021-01-27T18:44:20","slug":"die-schweiz-hat-jetzt-ein-film-labor-fuer-virtuelle-welten","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/02\/01\/die-schweiz-hat-jetzt-ein-film-labor-fuer-virtuelle-welten\/","title":{"rendered":"La Suisse dispose d\u00e9sormais d'un laboratoire de cin\u00e9ma pour les mondes virtuels"},"content":{"rendered":"

Le nouveau Story Lab du Pour-cent culturel Migros encourage d\u00e9sormais, outre les films, les jeux et les projets de r\u00e9alit\u00e9 virtuelle. L'objectif : des synergies plut\u00f4t que la concurrence et la diversit\u00e9 des m\u00e9dias.<\/h3>\n

<\/p>\n

Comme d'autres institutions suisses d'encouragement, telles que Pro Helvetia, <\/span><\/a>ou le Pacte de l'audiovisuel de la SSR,<\/span><\/a> le Pour-cent culturel Migros se lance \u00e0 son tour dans le d\u00e9veloppement de contenus pour les nouveaux m\u00e9dias et les m\u00e9dias interactifs.<\/p>\n

Dans le cadre des Journ\u00e9es de Soleure, le Pour-cent culturel Migros a lanc\u00e9 le \"Laboratoire d'histoire<\/a>\"a \u00e9t\u00e9 pr\u00e9sent\u00e9. D\u00e9sormais, l'aide au cin\u00e9ma ne concerne plus uniquement le \"film\" : le Story Lab est ouvert \u00e0 tous les types de formats narratifs audiovisuels. Concr\u00e8tement, il s'agit de soutenir des projets dans les domaines du cin\u00e9ma, des s\u00e9ries, de la r\u00e9alit\u00e9 virtuelle, de la r\u00e9alit\u00e9 augment\u00e9e, du 360 degr\u00e9s, du cross-m\u00e9dia et des jeux.<\/p>\n

R\u00e9agir aux changements<\/h3>\n

Plus de formats audiovisuels - cela signifie-t-il moins de soutien au cin\u00e9ma ? Nadine Adler Spiegel, qui dirige le Story Lab du Pour-cent culturel Migros, r\u00e9pond : \"Chez nous, il n'y a pas d'abonnement au soutien. En tant qu'institution priv\u00e9e, nous sommes libres de r\u00e9agir \u00e0 l'\u00e9volution num\u00e9rique et \u00e0 un comportement de r\u00e9ception qui se modifie\".<\/p>\n

Le nouveau mode de distribution n'a toutefois pas pour but de mettre en concurrence les arts anciens et nouveaux. Au contraire, il s'agit de cr\u00e9er des synergies.<\/p>\n

\"Nous finan\u00e7ons des id\u00e9es et des recherches. Il peut donc arriver que ce ne soit qu'au moment du d\u00e9veloppement du sujet que l'on d\u00e9couvre quel format audiovisuel convient le mieux \u00e0 un projet\", ajoute Nadine Adler Spiegel.<\/p>\n

Contenus et synergies tourn\u00e9s vers l'avenir<\/h3>\n

Le fait que le Story Lab s'occupe de ces nouveaux formats est orient\u00e9 vers l'avenir. Outre leur pertinence artistique, les contenus audiovisuels ont de plus en plus une note fonctionnelle : la gamification dans le mat\u00e9riel p\u00e9dagogique, les applications accompagn\u00e9es d'une pi\u00e8ce radiophonique informative sur les sentiers de randonn\u00e9e ou les visites de mus\u00e9e anim\u00e9es sur tablettes - toutes ces offres n\u00e9cessitent un storytelling solide.<\/p>\n

L'accompagnement est au centre<\/h3>\n

Le Pour-cent culturel Migros Story Lab se concentre d\u00e9lib\u00e9r\u00e9ment sur des projets qui en sont encore \u00e0 leurs d\u00e9buts. \"C'est un besoin de la branche que d'accompagner le processus de cr\u00e9ation d'un projet, par exemple par un coaching et un mentoring, et surtout de servir d'interm\u00e9diaire entre les artistes et de mettre un r\u00e9seau \u00e0 leur disposition\", explique Nadine Adler Spiegel.<\/p>\n

Le nombre de projets que le Story Lab soutiendra chaque ann\u00e9e n'a pas encore \u00e9t\u00e9 d\u00e9termin\u00e9.<\/p>\n

Source : SRF \/ Storylab<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"Le nouveau Story Lab du Pour-cent culturel Migros encourage d\u00e9sormais, outre les films, les jeux et les projets de r\u00e9alit\u00e9 virtuelle. L'objectif : cr\u00e9er des synergies plut\u00f4t que...","protected":false},"author":12,"featured_media":18776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"\nDie Schweiz hat jetzt ein Film-Labor f\u00fcr virtuelle Welten - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2021\/02\/01\/die-schweiz-hat-jetzt-ein-film-labor-fuer-virtuelle-welten\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Schweiz hat jetzt ein Film-Labor f\u00fcr virtuelle Welten - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Das neue Story Lab von Migros-Kulturprozent f\u00f6rdert neben Filmen nun auch Games und Virtual-Reality-Projekte. 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