{"id":18656,"date":"2021-01-13T09:55:56","date_gmt":"2021-01-13T09:55:56","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18656"},"modified":"2021-01-06T16:31:55","modified_gmt":"2021-01-06T16:31:55","slug":"google-laesst-kosmetik-virtuell-testen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/01\/13\/google-laesst-kosmetik-virtuell-testen\/","title":{"rendered":"Google fait tester virtuellement les cosm\u00e9tiques"},"content":{"rendered":"

Google am\u00e9liore l'exp\u00e9rience utilisateur lors de la recherche de produits. Les personnes qui recherchent des produits cosm\u00e9tiques d\u00e9coratifs peuvent les essayer imm\u00e9diatement. C'est possible gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e dans le cadre de la recherche.<\/h3>\n
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Le g\u00e9ant de l'Internet Google veut proposer de plus en plus de services de conseil des magasins stationnaires \u00e9galement en ligne. Une premi\u00e8re caract\u00e9ristique est la possibilit\u00e9 de tester virtuellement des produits cosm\u00e9tiques d\u00e9coratifs comme les ombres \u00e0 paupi\u00e8res ou les rouges \u00e0 l\u00e8vres. En collaboration avec ModiFace et Perfect Corp, Google a d\u00e9velopp\u00e9 un service de r\u00e9alit\u00e9 augment\u00e9e qui permet aux clientes de rechercher par exemple \"Mac Powder Kiss Lipstick\" et de tester ensuite chaque nuance de la collection dans Google App, soit sur des mod\u00e8les de diff\u00e9rentes couleurs de peau, soit sur leur propre visage en mode AR.<\/p>\n

Parmi les marques d\u00e9j\u00e0 int\u00e9gr\u00e9es, on trouve L'Or\u00e9al, Mac Cosmetics, Black Opal et Charlotte Tilbury. Selon Techcrunch<\/a> les entreprises impliqu\u00e9es ne paient pas Google pour placer leurs produits dans la recherche en RA. Au lieu de cela, l'objectif \u00e0 plus long terme serait de renforcer la plateforme de commerce \u00e9lectronique Google Shopping, par laquelle passent les achats de maquillage.<\/p>\n

Inspir\u00e9 par des experts<\/h3>\n<\/div>\n

Si vous ne savez pas encore quel rouge \u00e0 l\u00e8vres choisir, vous pouvez vous laisser inspirer par Google Shopping ou par le flux \"D\u00e9couvrir\" de l'application Google. Les fans de beaut\u00e9, de mode, d'am\u00e9nagement ou de jardinage et les experts y pr\u00e9sentent leurs produits pr\u00e9f\u00e9r\u00e9s. Ceux qui s'int\u00e9ressent de plus pr\u00e8s \u00e0 un produit apprennent directement des experts pourquoi ils aiment ce produit et comment ils l'utilisent. Une fois que les clients ont trouv\u00e9 un produit qui leur pla\u00eet, il leur suffit de le commander. Cette nouvelle fonction est bas\u00e9e sur le travail de Shoploop, qui faisait auparavant partie de l'incubateur interne de Google, Area 120.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Depuis mai 2019, Google exp\u00e9rimente l'int\u00e9gration d'objets AR de termes fr\u00e9quemment recherch\u00e9s dans son propre moteur de recherche. Cela a commenc\u00e9 avec des animaux, comme nous ont rapport\u00e9<\/a>plus tard, des plan\u00e8tes ont \u00e9t\u00e9 ajout\u00e9es et des produits, comme notre Rapport<\/a> et, plus r\u00e9cemment, une version AR de Baby Yoda. En tapant les termes correspondants sur Google, un mod\u00e8le en 3D s'affiche en bonne place dans les r\u00e9sultats de recherche. Il peut \u00eatre amen\u00e9 dans son propre salon par r\u00e9alit\u00e9 augment\u00e9e, anim\u00e9 et en taille r\u00e9elle.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>","protected":false},"excerpt":{"rendered":"Google am\u00e9liore l'exp\u00e9rience utilisateur lors de la recherche de produits. Les personnes qui recherchent des cosm\u00e9tiques d\u00e9coratifs peuvent \u00e9galement les essayer....","protected":false},"author":12,"featured_media":18657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"\nGoogle l\u00e4sst Kosmetik virtuell testen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2021\/01\/13\/google-laesst-kosmetik-virtuell-testen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google l\u00e4sst Kosmetik virtuell testen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Google baut das Nutzererlebnis bei seiner Produktsuche aus. 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