{"id":18414,"date":"2020-12-10T08:53:15","date_gmt":"2020-12-10T08:53:15","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18414"},"modified":"2020-12-07T18:19:30","modified_gmt":"2020-12-07T18:19:30","slug":"best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/","title":{"rendered":"Best of Swiss Apps 2020 : Mercedes-Benz avec quatre distinctions"},"content":{"rendered":"

\u00a0Sous le titre Best of Swiss Apps, un jury de sp\u00e9cialistes renomm\u00e9s ainsi que des utilisateurs r\u00e9compensent chaque ann\u00e9e les meilleures applications suisses. Mercedes-Benz a \u00e9t\u00e9 honor\u00e9e \u00e0 quatre reprises avec son application interactive 4U Kids App - notamment en tant que meilleure application de l'ann\u00e9e dans la cat\u00e9gorie \"Mixed, Augmented, Virtual Reality\". <\/h3>\n

Un nombre record de 229 apps ont \u00e9t\u00e9 \u00e9valu\u00e9es cette ann\u00e9e par un jury d'experts et par des utilisateurs lors du concours Best of Swiss Apps. Lors de la digital Award Night d'hier, 4U Kids de Mercedes-Benz a \u00e9t\u00e9 d\u00e9sign\u00e9e meilleure application de l'ann\u00e9e dans la cat\u00e9gorie \"Mixed, Augmented, Virtual Reality\".<\/p>\n

De plus, l'application interactive pour enfants et adolescents a re\u00e7u l'or dans la cat\u00e9gorie \"User Experience\" ainsi que l'argent dans les cat\u00e9gories \"Innovation\" et \"Functionality\". Pas d'ennui dans la concession \"Nous sommes tr\u00e8s fiers de ces prix\", d\u00e9clare Marc Langenbrinck, CEO de Mercedes-Benz Suisse. \"Notre objectif est qu'un client automobile en Suisse ne soit nulle part aussi bien servi que chez Mercedes-Benz. Et avec l'application 4U Kids, nous veillons \u00e0 ce qu'il en soit de m\u00eame pour les enfants de nos clients\".<\/p>\n

Le plaisir chez le concessionnaire automobile, m\u00eame pour les enfants<\/h3>\n

L'application est utilis\u00e9e entre autres chez les concessionnaires Mercedes-Benz. Pendant que leurs parents se font conseiller, les jeunes enfants cr\u00e9ent la voiture de leurs r\u00eaves sur la tablette, l'impriment sous forme de feuille de bricolage et construisent leur Mercedes-Benz en trois dimensions. Les plus grands des petits invit\u00e9s construisent un circuit de course \u00e0 partir d'\u00e9l\u00e9ments de lignes droites et de virages. Celui-ci est ensuite photographi\u00e9 avec la tablette et converti en circuit virtuel dans un jeu en ligne. Les pilotes en herbe font ensuite des tours de piste dans leur Mercedes-Benz num\u00e9rique sur le circuit qu'ils ont eux-m\u00eames con\u00e7u.<\/p>\n

La meilleure exp\u00e9rience client pour toutes les g\u00e9n\u00e9rations Les jeux ont \u00e9t\u00e9 d\u00e9velopp\u00e9s en Suisse - en collaboration avec l'agence zurichoise Staay<\/a>. \"Nous ne voulions pas simplement proposer un jeu standard pr\u00eat \u00e0 l'emploi\", explique Christian Berg, responsable de la Best Customer Experience chez Mercedes-Benz Suisse. Pendant le d\u00e9veloppement, nous avons donc demand\u00e9 \u00e0 plusieurs reprises l'avis des enfants et des parents. \"Ces pr\u00e9cieuses r\u00e9actions ont \u00e9t\u00e9 int\u00e9gr\u00e9es dans le concept et rendent notre application unique en son genre.<\/p>\n

Source : MM<\/p>","protected":false},"excerpt":{"rendered":"\u00a0Sous le titre Best of Swiss Apps, un jury d'experts renomm\u00e9s ainsi que des utilisateurs r\u00e9compensent chaque ann\u00e9e les...","protected":false},"author":12,"featured_media":18416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-18414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nBest of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"\u00a0Unter dem Titel Best of Swiss Apps zeichnen eine renommierte Fachjury sowie Nutzerinnen und Nutzer jedes Jahr die…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/fr\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T08:53:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png\" \/>\n\t<meta property=\"og:image:width\" content=\"953\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen\",\"datePublished\":\"2020-12-10T08:53:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/\"},\"wordCount\":349,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/\",\"name\":\"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png\",\"datePublished\":\"2020-12-10T08:53:15+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png\",\"width\":953,\"height\":486,\"caption\":\"Mercedes Benz AR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2020\\\/12\\\/10\\\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vr-room.ch\/fr\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/","og_locale":"fr_FR","og_type":"article","og_title":"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen - Schweizer Virtual Reality News","og_description":"\u00a0Unter dem Titel Best of Swiss Apps zeichnen eine renommierte Fachjury sowie Nutzerinnen und Nutzer jedes Jahr die…","og_url":"https:\/\/vr-room.ch\/fr\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2020-12-10T08:53:15+00:00","og_image":[{"width":953,"height":486,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png","type":"image\/png"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/#article","isPartOf":{"@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen","datePublished":"2020-12-10T08:53:15+00:00","mainEntityOfPage":{"@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/"},"wordCount":349,"commentCount":0,"image":{"@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png","articleSection":["Schweiz"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/","url":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/","name":"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/#primaryimage"},"image":{"@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png","datePublished":"2020-12-10T08:53:15+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2020\/12\/Screenshot_2020-12-07-Digital-Reality-Experiences-in-Virtual-Mixed-und-Augmented-Reality.png","width":953,"height":486,"caption":"Mercedes Benz AR"},{"@type":"BreadcrumbList","@id":"https:\/\/vr-room.ch\/2020\/12\/10\/best-of-swiss-apps-2020-mercedes-benz-mit-vier-auszeichnungen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Best of Swiss Apps 2020: Mercedes-Benz mit vier Auszeichnungen"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Nouvelles de la r\u00e9alit\u00e9 virtuelle suisse","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/fr\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/18414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/comments?post=18414"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/18414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media\/18416"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media?parent=18414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/categories?post=18414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/tags?post=18414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}