{"id":18208,"date":"2020-11-18T10:19:21","date_gmt":"2020-11-18T10:19:21","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18208"},"modified":"2022-02-08T08:39:08","modified_gmt":"2022-02-08T08:39:08","slug":"rivella-laesst-den-durst-mit-ar-beweisen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2020\/11\/18\/rivella-laesst-den-durst-mit-ar-beweisen\/","title":{"rendered":"Rivella prouve sa soif avec la RA"},"content":{"rendered":"

La n\u00e9cessit\u00e9 rend inventif - m\u00eame pour les promotions d'\u00e9chantillonnage. Rivella utilise un jeu de r\u00e9alit\u00e9 augment\u00e9e dans les stations de vall\u00e9e des domaines skiables suisses pour distribuer des \u00e9chantillons de produits sans contact personnel.<\/h3>\n

<\/p>\n

\n

Pour permettre l'\u00e9chantillonnage de produits en ces temps de pand\u00e9mie persistante, Rivella mise sur une solution sans contact avec un facteur de plaisir suppl\u00e9mentaire. A partir de f\u00e9vrier 2021, des automates coupl\u00e9s \u00e0 un jeu de r\u00e9alit\u00e9 augment\u00e9e (AR) command\u00e9 par des gestes seront install\u00e9s dans diff\u00e9rentes stations de vall\u00e9e des stations de sports d'hiver suisses. Apr\u00e8s chaque tour de jeu, un Rivella sera distribu\u00e9 comme prix. Pour ce faire, Rivella coop\u00e8re avec l'entreprise allemande SENSAPE<\/a>L'entreprise d\u00e9veloppe des solutions de RA intelligentes pour une interaction interactive avec les clients.<\/p>\n

Siroter du Rivella aussi vite que possible<\/h3>\n

Pour gagner le jeu, il faut boire des bouteilles virtuelles de Rivella le plus rapidement possible en tenant habilement une paille dans la bouteille en mouvement constant par un mouvement de la t\u00eate. L'intelligence artificielle int\u00e9gr\u00e9e reconna\u00eet les gestes comme les mouvements de la t\u00eate et permet ainsi un contr\u00f4le du jeu sans contact, dans lequel jusqu'\u00e0 cinq joueurs peuvent s'affronter simultan\u00e9ment. Une photo souvenir peut \u00e9galement \u00eatre prise \u00e0 la fin du jeu. Une fois le coupon imprim\u00e9, un code QR permet d'acc\u00e9der \u00e0 un microsite o\u00f9 l'on peut lire des informations suppl\u00e9mentaires et t\u00e9l\u00e9charger la photo pour la partager avec des amis.<\/p>\n

\"En s'inspirant du slogan de Rivella \"O\u00f9 que vous soyez, vous avez soif\", nous avons d\u00e9velopp\u00e9 un jeu qui permet aux joueurs de faire la course \u00e0 la boisson dans un d\u00e9cor hivernal magnifique. Cela cr\u00e9e une exp\u00e9rience de marque intense, fonctionne avec des commandes gestuelles et sans personnel suppl\u00e9mentaire. Cela nous donne plus de s\u00e9curit\u00e9 en p\u00e9riode de pand\u00e9mie, tout en permettant un \u00e9chantillonnage amusant du produit\", explique Artur Lohrer, fondateur de SENSAPE. Les appareils sont utilis\u00e9s dans les r\u00e9gions d'Adelboden, Flumserberg, Lenk et Arosa.<\/p>\n

Une fois de plus, on peut se demander pourquoi une entreprise allemande a \u00e9t\u00e9 charg\u00e9e du d\u00e9veloppement de la marque suisse. Mais quoi qu'il en soit, il faut esp\u00e9rer qu'il y aura une saison de ski !<\/p>\n

Source : openpr<\/p>\n<\/div>\n

 <\/p>","protected":false},"excerpt":{"rendered":"La n\u00e9cessit\u00e9 rend inventif - m\u00eame pour les promotions d'\u00e9chantillonnage. Rivella utilise un jeu de r\u00e9alit\u00e9 augment\u00e9e dans les stations de ski suisses...","protected":false},"author":12,"featured_media":18209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-18208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nRivella l\u00e4sst den Durst mit AR beweisen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2020\/11\/18\/rivella-laesst-den-durst-mit-ar-beweisen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivella l\u00e4sst den Durst mit AR beweisen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Not macht erfinderisch – auch bei Sampling-Promotionen. 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