{"id":18071,"date":"2020-10-19T10:10:47","date_gmt":"2020-10-19T10:10:47","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18071"},"modified":"2020-10-16T19:44:09","modified_gmt":"2020-10-16T19:44:09","slug":"die-vaudoise-laedt-die-instagram-community-zum-duell-gegen-stan-wawrinka-ein","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2020\/10\/19\/die-vaudoise-laedt-die-instagram-community-zum-duell-gegen-stan-wawrinka-ein\/","title":{"rendered":"La Vaudoise invite la communaut\u00e9 Instagram \u00e0 un duel contre Stan Wawrinka"},"content":{"rendered":"<h3 id=\"so-macht-werbung-spass-dank-eines-augmented-reality-filters-koennen-die-instagram-nutzer-auf-einem-virtuellen-tennisplatz-gegen-den-champion-stan-wawrinka-spielen-der-filter-ist-auf-dem-instagramkon\"><strong>C'est ainsi que la publicit\u00e9 devient amusante : gr\u00e2ce \u00e0 un filtre de r\u00e9alit\u00e9 augment\u00e9e, les utilisateurs d'Instagram peuvent se d\u00e9placer sur un \u00e9cran virtuel. <span class=\"vm-hook-outer vm-hook-default\"><span class=\"vm-hook\">Court de tennis<\/span><\/span> jouer contre le champion Stan Wawrinka. Le filtre est disponible sur le compte Instagram @VaudoiseAssurances.<\/strong><!--more--><\/h3>\n<p>La star vaudoise du tennis Stan Wawrinka a annonc\u00e9 il y a quelques jours le lancement d'un nouveau filtre et ses followers, <span class=\"vm-hook-outer vm-hook-default\"><span class=\"vm-hook\">Fans de tennis<\/span><\/span> et ses contacts sur les r\u00e9seaux sociaux, ainsi que ses amis, \u00e0 se mesurer \u00e0 lui sur un court de tennis virtuel. Ceci est rendu possible gr\u00e2ce \u00e0 un filtre de r\u00e9alit\u00e9 augment\u00e9e, visible sur les stories du compte Instagram @VaudoiseAssurances.<\/p>\n<p align=\"justify\"><strong>La t\u00eate dans le ballon de match<\/strong><\/p>\n<p>La Vaudoise Assurances, en collaboration avec la (Digital) <a href=\"https:\/\/www.buzzbrothers.ch\/\">Agence Buzz Brothers<\/a> Les utilisateurs peuvent ainsi se mesurer \u00e0 Stan Wawrinka de mani\u00e8re ludique, en utilisant un filtre Instagram interactif. Il s'agit de faire bouger la raquette avec la t\u00eate afin d'obtenir le plus grand nombre possible d'\u00e9changes de balles avec Stan. Les participants peuvent gagner un bon d'achat d'une valeur de 500 CHF pour de l'\u00e9quipement sportif ou des goodies sign\u00e9s par Stan. Pour cela, ils partagent leur score sur Instagram et marquent @VaudoiseAssurances.<\/p>\n<p>Cette nouvelle action avec Stan Wawrinka s'inscrit dans le cadre du 125e anniversaire de la Vaudoise Assurances.<\/p>\n<h3 id=\"gamification-ist-das-stichwort\">La gamification est le mot cl\u00e9<\/h3>\n<p>Nous avons test\u00e9 le mini-jeu et il est vraiment tr\u00e8s facile \u00e0 comprendre. C'est presque de la RA pour d\u00e9butants. En cliquant sur le lien de la page Instagram de la VaudoiseAssurance, on est d\u00e9j\u00e0 en plein dedans, \u00e0 moins qu'on ne doive encore lib\u00e9rer la cam\u00e9ra. Gr\u00e2ce \u00e0 la cam\u00e9ra, on se voit soi-m\u00eame dans une sorte de salle verte.<\/p>\n<p>\u00c0 vos marques, pr\u00eats, partez : au lieu de la t\u00eate, on peut bien s\u00fbr aussi faire bouger le mobile d'avant en arri\u00e8re. Apr\u00e8s peu de temps d\u00e9j\u00e0, les balles deviennent si rapides qu'il faut vraiment s'accrocher. Bien s\u00fbr, on veut toujours s'am\u00e9liorer et on ne s'arr\u00eate pas si vite. Une bonne forme de gamification coupl\u00e9e \u00e0 la RA, qui implique les clients et les fans.<\/p>\n<p>Source : Vaudoise<\/p>","protected":false},"excerpt":{"rendered":"C'est ainsi que la publicit\u00e9 est amusante : gr\u00e2ce \u00e0 un filtre de r\u00e9alit\u00e9 augment\u00e9e, les utilisateurs d'Instagram peuvent jouer contre des...","protected":false},"author":12,"featured_media":18072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Die Vaudoise l\u00e4dt die Instagram-Community zum Duell gegen Stan Wawrinka ein - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2020\/10\/19\/die-vaudoise-laedt-die-instagram-community-zum-duell-gegen-stan-wawrinka-ein\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Vaudoise l\u00e4dt die Instagram-Community zum Duell gegen Stan Wawrinka ein - 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