{"id":17671,"date":"2020-08-22T12:54:46","date_gmt":"2020-08-22T12:54:46","guid":{"rendered":"https:\/\/vr-room.ch\/?p=17671"},"modified":"2020-08-13T13:05:15","modified_gmt":"2020-08-13T13:05:15","slug":"museumsquartier-wien-wird-zum-interaktiven-ar-kunstobjekt","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2020\/08\/22\/museumsquartier-wien-wird-zum-interaktiven-ar-kunstobjekt\/","title":{"rendered":"Le MuseumsQuartier Wien devient un objet d'art AR interactif"},"content":{"rendered":"<h3 id=\"im-rahmen-der-initiative-so-klingt-oesterreich-wird-das-museumsquartier-wien-im-zusammenspiel-mit-der-smartphone-app-artivive-zu-einem-musikalischen-augmented-reality-erlebnis\">Dans le cadre de l'initiative So klingt \u00d6sterreich, le MuseumsQuartier Wien se transforme en une exp\u00e9rience de r\u00e9alit\u00e9 augment\u00e9e musicale en interaction avec l'application pour smartphone Artivive. <!--more--><\/h3>\n<p>Le monde est en constante \u00e9volution, et le monde de l'art et de la culture ne fait pas exception. La concurrence croissante pour attirer l'attention des visiteurs et les changements technologiques ne sont que deux des d\u00e9fis auxquels les institutions culturelles doivent faire face.<\/p>\n<p>C'est pourquoi il est important de motiver les acteurs des secteurs les plus divers afin de recharger les espaces de vie culturels et de permettre aux visiteurs du monde entier de les d\u00e9couvrir gr\u00e2ce \u00e0 des technologies innovantes. Aujourd'hui, les <a href=\"https:\/\/www.austriatourism.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-processed=\"1\">Autriche Publicit\u00e9<\/a> et le <a href=\"https:\/\/www.mqw.at\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-processed=\"1\">MuseumsQuartier Vienne<\/a> la premi\u00e8re exp\u00e9rience de la s\u00e9rie So klingt \u00d6sterreich, en tant qu'initiative commune.<\/p>\n<h3 id=\"audiovisuelle-show-ueber-das-smartphone\">Spectacle audiovisuel via le smartphone<\/h3>\n<p>Lorsque les visiteurs du MuemsQuartier dirigent leur t\u00e9l\u00e9phone portable vers l'une des huit institutions culturelles participantes ou vers la cour principale, ils assistent \u00e0 un spectacle audiovisuel - organis\u00e9 musicalement par Andreas Vierziger \u00e0 partir des archives du mdw - Universit\u00e9 de musique et d'art dramatique de Vienne, du KUG - Universit\u00e9 d'art de Graz, de l'Universit\u00e9 Mozarteum de Salzbourg ainsi que de la collection du TONSPUR Kunstverein Wien anim\u00e9e par Artivive.<\/p>\n<p>\"Vivre le MuseumsQuartier dans toute sa diversit\u00e9, avec toutes ses facettes et tous ses sens - c'est exactement ce que nous voulons transmettre \u00e0 nos visiteurs. Avec l'action So klingt \u00d6sterreich, cela devient r\u00e9alit\u00e9. En plus des impressions visuelles dans les institutions, on est plong\u00e9 dans un d\u00e9cor sonore vari\u00e9, compos\u00e9 de diff\u00e9rents styles musicaux associ\u00e9s aux diff\u00e9rentes institutions - en un mot, une exp\u00e9rience pour tous les sens !\", explique Christian Strasser, directeur du MQ. L'initiative So klingt \u00d6sterreich (L'Autriche sonne) a pour but de faire vivre des espaces de vie dans le pays de mani\u00e8re audiovisuelle. L'Experience au MuseumsQuartier Wien est le coup d'envoi, d'autres lieux suivront.<\/p>\n<h3 id=\"bereicherung-fuer-wien\">Un enrichissement pour Vienne<\/h3>\n<p>L'exp\u00e9rience de r\u00e9alit\u00e9 augment\u00e9e vise \u00e0 inciter les habitants comme les touristes \u00e0 visiter les institutions respectives et \u00e0 d\u00e9couvrir le nouvel espace culturel. L'application contient donc \u00e9galement des informations sur les institutions du MQ concern\u00e9es, leurs pi\u00e8ces d'exposition et leurs programmes. Les visiteurs ont \u00e9galement la possibilit\u00e9 de partager leurs impressions sur les m\u00e9dias sociaux via l'application et de donner ainsi envie \u00e0 leur cercle de connaissances de passer des vacances en Autriche et de visiter le MuseumsQuartier Wien.<\/p>\n<p>\"Le MuseumsQuartier, avec ses 4,5 millions de visiteurs par an, est depuis toujours un point fixe de tout s\u00e9jour \u00e0 Vienne. C'est un lieu qui inspire, o\u00f9 les habitants et les visiteurs se rencontrent, \u00e9changent, o\u00f9 des id\u00e9es naissent et sont diffus\u00e9es dans le monde. En un mot, un espace de vie que l'on peut d\u00e8s \u00e0 pr\u00e9sent d\u00e9couvrir \u00e0 travers les animations musicales les plus diverses et qui suscite la curiosit\u00e9 pour en savoir plus. C'est pourquoi le MuseumsQuartier \u00e9tait pour nous la premi\u00e8re \u00e9tape id\u00e9ale de notre initiative 'So klingt \u00d6sterreich' (L'Autriche sonne)\", explique Petra Stolba, directrice de \u00d6sterreich Werbung.<\/p>\n<h3 id=\"so-funktioniert-es\">Voici comment cela fonctionne<\/h3>\n<p>Pour acc\u00e9der aux contenus num\u00e9riques, il suffit de t\u00e9l\u00e9charger l'application gratuite Artivive sur son smartphone ou sa tablette et de la diriger vers l'une des affiches des huit institutions culturelles participantes (Architekturzentrum Wien, Dschungel Wien, Halle E+G, Kunsthalle Wien, Leopold Museum, mumok, Tanzquartier Wien, ZOOM Kindermuseum). L'application superpose l'image de la cam\u00e9ra en temps r\u00e9el et l'on obtient un aper\u00e7u des diff\u00e9rentes institutions \u00e0 l'aide de courts clips. L'accompagnement musical correspondant est adapt\u00e9 \u00e0 chaque animation et \u00e0 chaque lieu. Chaque institution est associ\u00e9e \u00e0 une composition sp\u00e9cifique, allant de la musique classique \u00e0 la musique contemporaine en passant par des installations \u00e9lectroacoustiques.<\/p>\n<p>Source : onlinepc \/ mqw<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"Dans le cadre de l'initiative So klingt \u00d6sterreich, le MuseumsQuartier Wien, en collaboration avec l'application pour smartphone Artivive, devient...","protected":false},"author":12,"featured_media":17672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MuseumsQuartier Wien wird zum interaktiven AR Kunstobjekt - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2020\/08\/22\/museumsquartier-wien-wird-zum-interaktiven-ar-kunstobjekt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MuseumsQuartier Wien wird zum interaktiven AR Kunstobjekt - 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