{"id":16944,"date":"2020-05-17T10:13:36","date_gmt":"2020-05-17T10:13:36","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16944"},"modified":"2020-05-14T16:18:09","modified_gmt":"2020-05-14T16:18:09","slug":"fuer-ok-ein-virtuelles-goal-geschossen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2020\/05\/17\/fuer-ok-ein-virtuelles-goal-geschossen\/","title":{"rendered":"Marquer un but virtuel pour \"ok.-\"."},"content":{"rendered":"

L'agence Compresso a d\u00e9velopp\u00e9 un projet d'euro-marketing pour la marque propre de Valora - avec une application de r\u00e9alit\u00e9 augment\u00e9e et des supports publicitaires.<\/h3>\n

Pour la marque propre de Valora \"ok.-\", l'agence de communication Compresso a d\u00e9velopp\u00e9 un concept marketing autour du championnat d'Europe de football 2020. L'Euro 2020 ayant \u00e9t\u00e9 report\u00e9 \u00e0 l'ann\u00e9e prochaine, Compresso a adapt\u00e9 et d\u00e9velopp\u00e9 la campagne en tr\u00e8s peu de temps, en collaboration avec l'\u00e9quipe marketing de Valora.<\/p>\n

Le concept : lorsque les professionnels doivent rester sur le banc, les clients de \"ok.-\" prennent tout simplement le ballon en main - non pas sur une vraie pelouse, mais sur une plateforme web. En collaboration avec les experts en r\u00e9alit\u00e9 augment\u00e9e de Bitforge<\/a> l'\u00e9quipe de Compresso a con\u00e7u le jeu de football en r\u00e9alit\u00e9 augment\u00e9e \"ok.- goal\" et les supports publicitaires correspondants.<\/p>\n

Les consommateurs acc\u00e8dent \u00e0 la place 2D d\u00e8s qu'ils scannent un code QR avec leur smartphone, imprim\u00e9 sur cinq boissons \u00e9nerg\u00e9tiques \"ok.-\" en \u00e9dition limit\u00e9e. Le pays pour lequel on concourt d\u00e9pend de la canette que l'on ach\u00e8te. Comme dans la vie r\u00e9elle, les joueurs essaient de d\u00e9jouer le gardien de but et de marquer des buts. Le jeu a \u00e9t\u00e9 lanc\u00e9 simultan\u00e9ment en Suisse et en Allemagne, pr\u00e9cise-t-on.<\/p>\n

Pour se consoler du report du championnat d'Europe de football, les consommateurs pourront, avec un peu de chance, gagner des prix imm\u00e9diats. \u00c0 la fin de la campagne, qui durera jusqu'au 30 juillet 2020, un voyage \u00e0 Londres en 2021 pour assister \u00e0 la finale du championnat d'Europe de football sera \u00e9galement tir\u00e9 au sort parmi tous les joueurs.<\/p>\n

Source : Personnel<\/p>","protected":false},"excerpt":{"rendered":"L'agence Compresso a d\u00e9velopp\u00e9 un projet d'euro-marketing pour la marque propre de Valora - avec une application de r\u00e9alit\u00e9 augment\u00e9e et des supports publicitaires.","protected":false},"author":12,"featured_media":16945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-16944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nF\u00fcr \u00abok.\u2013\u00bb ein virtuelles Goal geschossen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2020\/05\/17\/fuer-ok-ein-virtuelles-goal-geschossen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00fcr \u00abok.\u2013\u00bb ein virtuelles Goal geschossen - 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