{"id":16466,"date":"2020-03-01T10:58:34","date_gmt":"2020-03-01T10:58:34","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16466"},"modified":"2020-03-09T15:09:14","modified_gmt":"2020-03-09T15:09:14","slug":"serviceplan-suisse-launcht-kampagne-mit-ar-fuer-neue-up-box","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2020\/03\/01\/serviceplan-suisse-launcht-kampagne-mit-ar-fuer-neue-up-box\/","title":{"rendered":"Serviceplan Suisse lance une campagne avec AR pour la nouvelle UP-Box"},"content":{"rendered":"<h3 id=\"serviceplan-suisse-hat-fuer-den-launch-der-neuen-trinkwasser-installationsbox-der-sogenannten-up-box-der-r-nussbaum-ag-eine-kampagne-kreiert-die-auch-mit-ar-arbeitet\">Serviceplan Suisse a cr\u00e9\u00e9 une campagne qui utilise \u00e9galement la RA pour le lancement de la nouvelle bo\u00eete d'installation d'eau potable, appel\u00e9e UP-Box, de R. Nussbaum AG. <!--more--><\/h3>\n<p>La UP-Box est la derni\u00e8re innovation de l'entreprise familiale et vise \u00e0 simplifier la vie dans le secteur sanitaire. C'est dans cette optique que Serviceplan Suisse a con\u00e7u et r\u00e9alis\u00e9 une campagne B2B pleine d'humour. Elle est bas\u00e9e sur l'id\u00e9e que la bo\u00eete UP d\u00e9finit un nouveau standard pour les sanitaires et qu'elle est en m\u00eame temps amusante - comme si elle avait des yeux, un nez et quatre jambes. Une raison suffisante pour que les sanitaires enthousiastes prennent imm\u00e9diatement un selfie sur place et sur le chantier. Jonathan Heyer a r\u00e9alis\u00e9 les photos de mani\u00e8re ad\u00e9quate.<\/p>\n<h3 id=\"mailing-mit-ar\">Publipostage avec AR<\/h3>\n<p>La campagne de Serviceplan Suisse s'adresse directement au secteur sanitaire et comprend des supports publicitaires imprim\u00e9s et en ligne : du mailing, dans lequel la bo\u00eete UP peut \u00eatre visualis\u00e9e via la r\u00e9alit\u00e9 augment\u00e9e, \u00e0 la vid\u00e9o publicitaire sur Facebook. Sur le point de vente, un concours doit en outre inciter \u00e0 participer : Celui qui prend un selfie avec la nouvelle UP-Box sur le chantier ou dans une filiale Nussbaum et le poste peut gagner l'un des cinq smartphones - ou divers autres prix.<\/p>\n<p>Source : Horizon \/ Personnel<\/p>","protected":false},"excerpt":{"rendered":"Serviceplan Suisse a r\u00e9alis\u00e9 une campagne pour le lancement de la nouvelle bo\u00eete d'installation d'eau potable, appel\u00e9e UP-Box, de R. Nussbaum...","protected":false},"author":12,"featured_media":16467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-16466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serviceplan Suisse launcht Kampagne mit AR f\u00fcr neue UP-Box - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2020\/03\/01\/serviceplan-suisse-launcht-kampagne-mit-ar-fuer-neue-up-box\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serviceplan Suisse launcht Kampagne mit AR f\u00fcr neue UP-Box - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Serviceplan Suisse hat f\u00fcr den Launch der neuen Trinkwasser-Installationsbox, der sogenannten UP-Box, der R. 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