{"id":16312,"date":"2020-02-12T10:19:01","date_gmt":"2020-02-12T10:19:01","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16312"},"modified":"2020-02-01T15:51:19","modified_gmt":"2020-02-01T15:51:19","slug":"virtueller-dressing-room-der-kampf-gegen-ruecksendungen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2020\/02\/12\/virtueller-dressing-room-der-kampf-gegen-ruecksendungen\/","title":{"rendered":"Dressing Room virtuel - la lutte contre les retours de marchandises"},"content":{"rendered":"

Meepl<\/a> apporte la cabine d'essayage sur le smartphone. \u00c0 partir de seulement deux photos de t\u00e9l\u00e9phone portable montrant l'utilisateur une fois de face, une fois de c\u00f4t\u00e9, l'application Body-Scan de la start-up suisse cr\u00e9e en quelques secondes un mod\u00e8le de corps individuel en 3D, qui fonctionne \u00e9galement avec la RA. L'entreprise entend ainsi notamment lutter contre les nombreux retours de marchandises. <\/h3>\n

Est-ce que le S me va ou dois-je commander le M ? Les personnes qui ach\u00e8tent en ligne connaissent le probl\u00e8me : la coupe est toujours une grande inconnue. 21% des consommateurs renoncent \u00e0 acheter des v\u00eatements en ligne parce qu'ils ne savent pas comment les articles leur iront - en termes de taille, d'ad\u00e9quation ou d'apparence. Mais ce n'est pas tout : ce probl\u00e8me entra\u00eene \u00e9galement des comportements d'achat non durables sous la forme de commandes de plusieurs tailles avec l'intention de retourner un ou plusieurs articles. <\/span>\"Les taux de r\u00e9ponse sont fous\"<\/strong>dit Ren\u00e9 Stampfl, VP EMEA. \"Zalando est confront\u00e9 \u00e0 des retours allant jusqu'\u00e0 50 pour cent. Cela a un grand impact sur l'environnement : deux pour cent de l'empreinte carbone sont des textiles\". <\/span><\/p>\n

La solution contre les retours<\/h3>\n

Les chiffres importants sont souvent dus au fait que les acheteurs ont fourni des informations ou des id\u00e9es erron\u00e9es lors de la commande. <\/span>La start-up suisse Meepl pense avoir brevet\u00e9 une solution \u00e0 ce probl\u00e8me : un cocktail d'IA, de vision par ordinateur et de science des donn\u00e9es.<\/span><\/p>\n

Meepl, dont le si\u00e8ge est \u00e0 Zurich, est une marque de Fision Technologies, une entreprise ayant ses racines dans le domaine de l'informatique visuelle. La startup propose ce que l'on appelle une cabine d'essayage virtuelle, qui permet aux utilisateurs d'acheter plus facilement des v\u00eatements adapt\u00e9s. <\/span><\/p>\n

\u00c0 l'aide de deux photos seulement - une de face et une de c\u00f4t\u00e9 - l'application pilot\u00e9e par l'IA calcule les mensurations de l'utilisateur, cr\u00e9e l'avatar parfait et donne des recommandations de taille correspondantes. L'utilisateur peut alors habiller son mini-moi de diff\u00e9rentes couleurs, styles et tailles et regarder le d\u00e9fil\u00e9 de mode en temps r\u00e9el sur l'\u00e9cran ou en r\u00e9alit\u00e9 augment\u00e9e.<\/p>\n

Ferdinand Metzler, PDG de meepl, a d\u00e9clar\u00e9 : \"Les d\u00e9taillants se concentrent de plus en plus sur le d\u00e9veloppement et l'am\u00e9lioration de l'exp\u00e9rience d'achat en ligne pour les clients. La technologie a \u00e9volu\u00e9 de mani\u00e8re exponentielle au cours des derni\u00e8res ann\u00e9es et les possibilit\u00e9s sont passionnantes, tant pour les d\u00e9taillants que pour les acheteurs.\"<\/strong><\/span><\/p>\n

\"\"<\/p>\n

Source : Meepl \/ uktech \/ idgconnect<\/p>","protected":false},"excerpt":{"rendered":"Meepl am\u00e8ne la cabine d'essayage sur le smartphone. A l'aide de seulement deux photos de t\u00e9l\u00e9phone portable, qui montrent l'utilisateur une fois de face, une fois...","protected":false},"author":12,"featured_media":16320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"\nVirtueller Dressing Room - der Kampf gegen R\u00fccksendungen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2020\/02\/12\/virtueller-dressing-room-der-kampf-gegen-ruecksendungen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtueller Dressing Room - der Kampf gegen R\u00fccksendungen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Meepl bringt die Umkleidekabine aufs Smart\u00adphone. 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