{"id":16143,"date":"2020-01-09T10:53:29","date_gmt":"2020-01-09T10:53:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16143"},"modified":"2020-01-08T14:06:21","modified_gmt":"2020-01-08T14:06:21","slug":"e-bike-innovatoren-sind-ueberzeugt-ar-soll-retouren-reduzieren","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2020\/01\/09\/e-bike-innovatoren-sind-ueberzeugt-ar-soll-retouren-reduzieren\/","title":{"rendered":"Les innovateurs du v\u00e9lo \u00e9lectrique en sont convaincus : la RA doit r\u00e9duire les retours"},"content":{"rendered":"<h3 id=\"da-das-niederlaendische-unternehmen-vanmoof-80-seiner-fahrraeder-online-verkauft-fuehrt-es-ar-ein-die-e-bike-innovatoren-wollen-damit-ihre-hightech-e-bikes-ganz-nah-an-die-kunden-heranbringen-und-re\" class=\"post-subtitle\">Comme l'entreprise n\u00e9erlandaise VanMoof vend 80% de ses v\u00e9los en ligne, elle introduit l'AR. Les innovateurs en mati\u00e8re de v\u00e9los \u00e9lectriques veulent ainsi rapprocher leurs v\u00e9los \u00e9lectriques high-tech des clients et r\u00e9duire les retours.<\/h3>\n<p><!--more--><\/p>\n<p>VanMoof fait entrer l'avenir de la technologie de vente au d\u00e9tail dans le monde du v\u00e9lo : les innovateurs n\u00e9erlandais en mati\u00e8re de v\u00e9los \u00e9lectriques ont lanc\u00e9 la premi\u00e8re exp\u00e9rience d'achat en r\u00e9alit\u00e9 augment\u00e9e dans le secteur du v\u00e9lo. Le nouvel outil AR est int\u00e9gr\u00e9 au site web et aux annonces en ligne de VanMoof. L'outil permet aux utilisateurs de placer un v\u00e9lo \u00e9lectrique virtuel de type \"Electrified\" directement devant eux et d'explorer des caract\u00e9ristiques high-tech sans devoir se rendre dans une boutique de marque VanMoof ou attendre la livraison \u00e0 domicile.<\/p>\n<h3 id=\"verbessertes-kauferlebnis\">Am\u00e9lioration de l'exp\u00e9rience d'achat<\/h3>\n<p>Le champ d'application du test en ligne avant l'achat est \u00e9norme : 76% des consommateurs ont d\u00e9clar\u00e9 qu'ils ach\u00e8teraient plus de produits si cela leur \u00e9tait propos\u00e9.<\/p>\n<p>\"Comme les gens sont plus habitu\u00e9s \u00e0 acheter des marchandises en ligne, il est logique de perfectionner l'interactivit\u00e9 de l'exp\u00e9rience. Si l'on n'habite pas \u00e0 proximit\u00e9 de l'une des huit villes o\u00f9 se trouvent nos magasins de marque, l'outil de r\u00e9alit\u00e9 augment\u00e9e permet de se rapprocher de nos v\u00e9los comme dans la vie r\u00e9elle. La technologie \u00e9volue si rapidement que nous pr\u00e9voyons d'ajouter encore plus de fonctionnalit\u00e9s - pourquoi pas des essais virtuels, par exemple ?\" d\u00e9clare Taco Carlier, CEO et co-fondateur de VanMoof.<cite> <\/cite><\/p>\n<h2 id=\"online-barrieren-abbauen\">Abolir les barri\u00e8res en ligne<\/h2>\n<p>La marque de mobilit\u00e9 direct-to-consumer s'est donn\u00e9 pour priorit\u00e9 de r\u00e9duire la barri\u00e8re \u00e0 l'achat en ligne pour les cyclistes. En outre, VanMoof esp\u00e8re que l'outil de RA contribuera \u00e0 r\u00e9duire les retours et les frais d'exp\u00e9dition dans le monde entier de mani\u00e8re ludique et simple.<\/p>\n<p>\"L'un des plus gros probl\u00e8mes des achats en ligne est celui des retours. Ceux-ci constituent un \u00e9norme obstacle \u00e0 la durabilit\u00e9 et un facteur de stress extr\u00eame pour la cha\u00eene d'approvisionnement. AR nous permet de donner \u00e0 davantage de personnes la possibilit\u00e9 de faire l'exp\u00e9rience de notre produit avant de l'acheter\" poursuit Taco Carlier.<cite><\/cite><\/p>\n<p>Cette exp\u00e9rience de r\u00e9alit\u00e9 augment\u00e9e sur mesure a \u00e9t\u00e9 d\u00e9velopp\u00e9e en collaboration avec le partenaire num\u00e9rique Boldly. Elle peut \u00eatre d\u00e9couverte sur le site web de VAnMoof. <a href=\"https:\/\/www.vanmoof.com\/bikes\/de-DE\/electrified-s2\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a>.<\/p>\n<p>Source : pedelec-elektro-fahrfahr<\/p>","protected":false},"excerpt":{"rendered":"Comme l'entreprise n\u00e9erlandaise VanMoof vend 80% de ses v\u00e9los en ligne, elle introduit la RA. Les innovateurs du v\u00e9lo \u00e9lectrique veulent ainsi...","protected":false},"author":12,"featured_media":16144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Bike-Innovatoren sind \u00fcberzeugt: AR soll Retouren reduzieren - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2020\/01\/09\/e-bike-innovatoren-sind-ueberzeugt-ar-soll-retouren-reduzieren\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Bike-Innovatoren sind \u00fcberzeugt: AR soll Retouren reduzieren - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Da das niederl\u00e4ndische Unternehmen VanMoof 80% seiner Fahrr\u00e4der online verkauft, f\u00fchrt es AR ein. 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