{"id":16020,"date":"2019-12-25T14:04:23","date_gmt":"2019-12-25T14:04:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16020"},"modified":"2019-12-19T14:08:35","modified_gmt":"2019-12-19T14:08:35","slug":"wie-kann-man-ar-zu-weihnachten-einsetzen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2019\/12\/25\/wie-kann-man-ar-zu-weihnachten-einsetzen\/","title":{"rendered":"Comment utiliser la RA \u00e0 No\u00ebl"},"content":{"rendered":"<h3 id=\"augmented-reality-gibt-es-schon-seit-vielen-jahren-doch-soll-es-im-marketing-kuenftig-eine-immer-groessere-rolle-spielen-zu-dem-schluss-kommt-eine-studie-der-universitaet-der-bundeswehr-muenchen\">La r\u00e9alit\u00e9 augment\u00e9e existe d\u00e9j\u00e0 depuis de nombreuses ann\u00e9es, mais elle devrait jouer un r\u00f4le de plus en plus important dans le marketing \u00e0 l'avenir. C'est la conclusion d'une \u00e9tude de l'Universit\u00e9 de la Bundeswehr de Munich. <!--more--><\/h3>\n<div id=\"news-paragraphs-above-ad\">\n<p>Produkte virtuell ausprobieren werden oder sich \u00fcber spezielle Features und Inhalte unterhalten lassen: All das leistet AR.\u00a0&#8222;Augmented Reality ist immer dann besonders gut geeignet, wenn es um pers\u00f6nlich-emotionale Inhalte geht&#8220;, sagt Philipp Rauschnabel von der Professur f\u00fcr Digitales Marketing und Medieninnovation an der Universit\u00e4t der Bundeswehr M\u00fcnchen. Weihnachten ist so ein emotionales Thema.<\/p>\n<p>Dans le cadre de leur \u00e9tude de No\u00ebl de cette ann\u00e9e, des scientifiques de l'Universit\u00e9 de la Bundeswehr de Munich ont fait \u00e9valuer plusieurs cas d'utilisation d'applications AR de No\u00ebl par plus de 1.000 consommateurs. R\u00e9sultat : avec 54,3 %, la moiti\u00e9 des personnes interrog\u00e9es peuvent s'imaginer utiliser au moins l'une des applications - chez les plus jeunes, ce chiffre atteint m\u00eame trois personnes sur quatre. Selon les pr\u00e9visions de l'\u00e9tude, ce chiffre devrait encore nettement augmenter au cours des prochaines ann\u00e9es.<\/p>\n<\/div>\n<h3 id=\"ar-wirkt-stressreduzierend\" class=\"header-h2\">AR a un effet r\u00e9ducteur sur le stress<\/h3>\n<p>Bisher wird das Potenzial noch selten genutzt. Es gibt nur wenige Unternehmen, die AR in ihre Weihnachtskommunikation einbauen. Wie Target beispielsweise: Die US-Handelskette bietet einen AR-Planer f\u00fcr k\u00fcnstliche Weihnachtsb\u00e4ume an. Aber auch f\u00fcr Menschen mit echtem Weihnachtsbaum kann eine solche App stressreduzierend wirken. So k\u00f6nnen Sorte, H\u00f6he und Breite des Baumes schon vorab zuhause am &#8222;Point-of-Bescherung&#8220; ausprobiert werden und somit unn\u00f6tiges S\u00e4gen und M\u00f6belverr\u00fccken vermieden werden.<\/p>\n<p>Les auteurs de l'\u00e9tude s'attendent \u00e0 une perc\u00e9e au plus tard lorsque les lunettes de donn\u00e9es d'Apple arriveront sur le march\u00e9. Finalement, selon la conclusion de l'\u00e9quipe de recherche munichoise, les marques peuvent profiter de mani\u00e8re significative d'exp\u00e9riences AR inspirantes. Les responsables de marques devraient donc se pencher d\u00e8s maintenant sur la mani\u00e8re dont ils peuvent servir leurs groupes cibles avec la r\u00e9alit\u00e9 augment\u00e9e.<\/p>\n<p>Quelques r\u00e9sultats int\u00e9ressants de l'\u00e9tude :<\/p>\n<ol>\n<li>Pr\u00e8s d'un quart des personnes interrog\u00e9es regarderaient l'histoire de No\u00ebl en RA dans leur propre salon. Chez les moins de 40 ans, c'est m\u00eame une personne sur trois.<\/li>\n<li>Pr\u00e8s d'une personne sur quatre souhaite un planificateur de sapin de No\u00ebl AR permettant de tester virtuellement diff\u00e9rents sapins de No\u00ebl dans le salon. Mais cela semble surtout concerner les jeunes - plus d'une personne sur trois de moins de 40 ans (34,6 %) est ouverte \u00e0 cette id\u00e9e, alors que chez les consommateurs de 40 ans et plus, c'est moins d'une personne sur cinq (18,6 %).<\/li>\n<li>Une application Selfie-AR du P\u00e8re No\u00ebl, qui permet de prendre des selfies avec soi-m\u00eame et un P\u00e8re No\u00ebl virtuel, serait utilis\u00e9e par 22,4 % des personnes interrog\u00e9es.<\/li>\n<li>21,3 % souhaitent une application AR X-Mas-Look, qui permet de s'habiller virtuellement avec une tenue de No\u00ebl et de l'envoyer par exemple \u00e0 des amis. Cette application suscite \u00e9galement beaucoup plus d'enthousiasme chez les moins de 40 ans : 31,8 % d'entre eux utiliseraient une telle application, alors qu'ils ne sont que 16,5 % chez les plus \u00e2g\u00e9s.<\/li>\n<li>20,6 % des personnes interrog\u00e9es peuvent tout de m\u00eame s'imaginer projeter l'\u00e9toile de Bethl\u00e9em au plafond avec la RA.<\/li>\n<li>Un planificateur de cadeaux AR, qui propose virtuellement un emballage adapt\u00e9 aux cadeaux existants, susciterait l'int\u00e9r\u00eat de 19,9 % des personnes interrog\u00e9es.<\/li>\n<\/ol>\n<p>Et qu'avez-vous utilis\u00e9 cette ann\u00e9e ?<\/p>\n<p>Nous vous souhaitons un joyeux No\u00ebl !<\/p>\n<p>Source : wuv<\/p>","protected":false},"excerpt":{"rendered":"La r\u00e9alit\u00e9 augment\u00e9e existe d\u00e9j\u00e0 depuis de nombreuses ann\u00e9es, mais elle devrait jouer un r\u00f4le de plus en plus important dans le...","protected":false},"author":12,"featured_media":16021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-16020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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