{"id":16004,"date":"2019-12-29T11:25:23","date_gmt":"2019-12-29T11:25:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16004"},"modified":"2019-12-27T12:10:44","modified_gmt":"2019-12-27T12:10:44","slug":"das-kraeuterschwein-wird-mit-einer-ar-app-beworben","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2019\/12\/29\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\/","title":{"rendered":"Le cochon aux herbes est promu par une application de RA"},"content":{"rendered":"<h3 id=\"das-kraeuterschwein-soll-kunden-die-kein-schweinefleisch-moegen-das-fleisch-wieder-naeher-bringen-dabei-soll-auch-eine-augmented-reality-app-helfen\">Le cochon aux herbes doit permettre aux clients qui n'aiment pas le porc de se rapprocher de la viande. Une application de r\u00e9alit\u00e9 augment\u00e9e devrait \u00e9galement les y aider.<!--more--><\/h3>\n<p class=\"Kasten_Kasten Grundtext ohne Einzug\">De nos jours, la propagande pro-viande doit \u00eatre convaincante et la viande de porc est justement controvers\u00e9e chez de nombreuses personnes. La consommation de viande de porc en Suisse est en baisse et se situe \u00e0 un niveau \u00e9lev\u00e9. Sur une consommation totale de 52 kg de viande par habitant, le porc en couvre presque la moiti\u00e9. En 2018, Monsieur et Madame Tout-le-monde ont consomm\u00e9 21,64 kg de viande de porc par habitant. La consommation totale de viande de porc a diminu\u00e9 de 2,5 % par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p>La marque Viande aux herbes veut contrer cette tendance. En raison de la couleur tr\u00e8s blanche de la graisse, la viande aux herbes est imm\u00e9diatement reconnaissable. En outre, on constate \u00e9galement une diff\u00e9rence marqu\u00e9e au niveau du go\u00fbt. \"La viande de porc aux herbes offre la possibilit\u00e9 de redonner envie aux clients qui d\u00e9daignaient la viande de porc par le pass\u00e9\", affirme Peter Stadelmann.<\/p>\n<p class=\"Kasten_Kasten Grundtext mit Einzug\">C'est pourquoi le cochon aux herbes fait d\u00e9sormais de la publicit\u00e9 avec une application innovante qui propose une exp\u00e9rience AR. L'exp\u00e9rience sur le t\u00e9l\u00e9phone portable doit raconter de mani\u00e8re ludique la production du produit haut de gamme. Sur <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ch.primelite.kraeuterschwein&amp;hl=de_CH\">Google Play<\/a> ou dans le <a href=\"https:\/\/apps.apple.com\/ch\/app\/kr\u00e4uterschwein\/id1441427436\">Apple Store<\/a> l'application peut \u00eatre t\u00e9l\u00e9charg\u00e9e.<\/p>\n<h3 id=\"ar-branding\">Marque AR<\/h3>\n<p>Le concept n'est pas si nouveau. En effet, le\u00a0<a href=\"https:\/\/suedwestfleisch.de\/\">EDEKA S\u00fcdwest Viande<\/a> avait d\u00e9j\u00e0 fait parler ses agriculteurs l'ann\u00e9e derni\u00e8re via une application AR.  Ainsi, gr\u00e2ce \u00e0 l'effet dit \"Harry Potter\", diff\u00e9rents producteurs de viande sont visibles et parlent d'eux et de leurs principes directement sur le support lorsqu'on scanne les emballages. La plateforme de r\u00e9alit\u00e9 augment\u00e9e, baptis\u00e9e<a href=\"https:\/\/www.appear2media.de\/leistungsangebot\/ar-plattform\/\">\u00a0CouplePlatform<\/a>L'application ARM permet aux entreprises de cr\u00e9er elles-m\u00eames des applications de r\u00e9alit\u00e9 augment\u00e9e et de produire du contenu AR de mani\u00e8re autonome, sans connaissances techniques particuli\u00e8res. De cette mani\u00e8re, de toutes nouvelles possibilit\u00e9s de communication apparaissent. Les consommateurs peuvent obtenir des informations num\u00e9riques suppl\u00e9mentaires sur les produits carn\u00e9s via des affiches, des d\u00e9pliants, des brochures et des produits. Le m\u00e9dia en question est reconnu et le contenu configur\u00e9 au pr\u00e9alable via la plateforme de r\u00e9alit\u00e9 augment\u00e9e est imm\u00e9diatement lu.<\/p>\n<p>Cela a du sens \u00e0 l'heure actuelle, o\u00f9 les consommateurs sont critiques. On peut douter que la RA puisse stimuler la consommation de viande de porc. Les personnes qui n'aiment pas le porc ne vont probablement pas scanner un paquet et changer d'avis sur la base de son contenu.<\/p>\n<p>Source : bauernzeitung \/appear2media.<\/p>","protected":false},"excerpt":{"rendered":"Le cochon aux herbes doit permettre aux clients qui n'aiment pas le porc de se rapprocher de la viande. Une application augment\u00e9e...","protected":false},"author":12,"featured_media":16005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-16004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das Kr\u00e4uterschwein wird mit einer AR App beworben - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2019\/12\/29\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Kr\u00e4uterschwein wird mit einer AR App beworben - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Das Kr\u00e4uterschwein soll Kunden die kein Schweinefleisch m\u00f6gen das Fleisch wieder n\u00e4her bringen. 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