{"id":15836,"date":"2019-11-26T12:28:29","date_gmt":"2019-11-26T12:28:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15836"},"modified":"2019-11-21T12:37:23","modified_gmt":"2019-11-21T12:37:23","slug":"wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","title":{"rendered":"Comment adidas utilise la r\u00e9alit\u00e9 augment\u00e9e dans son flagship store"},"content":{"rendered":"<h3 id=\"adidas-hat-zusammen-mit-dem-muenchner-start-up-eyecandylab-ein-pilotprojekt-im-pariser-flagship-store-gestartet-mittels-augmented-reality-ar-will-der-sportartikelhersteller-das-bewusstsei\" class=\"bildunterschrift\">En collaboration avec la start-up munichoise eyecandylab, adidas a lanc\u00e9 un projet pilote dans son flagship store parisien : Au moyen de la r\u00e9alit\u00e9 augment\u00e9e (AR), le fabricant d'articles de sport veut renforcer la sensibilisation aux produits fabriqu\u00e9s de mani\u00e8re durable.<\/h3>\n<p><!--more--><\/p>\n<div class=\"bildunterschrift\">Umweltschutz ist in aller Munde, auch in der Modebranche. F\u00fcr bereits ein existierendes Projekt haben adidas, eyecandylab und die franz\u00f6sische Kreativagentur Monochrome eine zus\u00e4tzliche App &#8222;For The Oceans&#8220; entwickelt. Die bereits vorhandenen digitalen Videoscreens werden im Laden in das Storytelling eingebunden. Der Pilot l\u00e4uft f\u00fcr sechs Wochen &#8211; also w\u00e4hrend des Weihnachtsgesch\u00e4fts &#8211; im Pariser Flagship Store.<\/div>\n<div><\/div>\n<div>Das Projekt soll Kunden interaktiv in den Shop-Bereich &#8222;Sustainability&#8220; einf\u00fchren. In diesem werden nachhaltig hergestellte adidas-Produkte angeboten und in Szene gesetzt. Die Kollektionsteile basieren auf aufbereitetem Plastikm\u00fcll, der an Str\u00e4nden und in K\u00fcstenregionen gesammelt wird. Kunden, die die adidas-App haben, erhalten im Pariser Store eine Notification. Daraufhin k\u00f6nnen sie sich auf Entdeckungs-Tour begeben.<\/div>\n<h3 id=\"kunden-werden-zum-muellsammeln-animiert\">Les clients sont encourag\u00e9s \u00e0 ramasser les d\u00e9chets<\/h3>\n<div>Konkret sehen Kunden, die die &#8222;For the Oceans&#8220;-App auf den Screen im Store halten, den Einfluss und die Auswirkungen des Konsums und des Plastikverbrauchs auf die Welt. Dabei findet sich der Kunde in einer AR-Ozeanwelt wieder. Ein riesiger Wal umkreist den Nutzer und beginnt damit, Plastik, das im Wasser schwimmt, aufzusammeln.<\/div>\n<div><\/div>\n<div>Le client est ensuite invit\u00e9 \u00e0 participer au ramassage des d\u00e9chets oc\u00e9aniques et assiste \u00e0 la transformation de ces d\u00e9chets en petites particules de plastique qui sont fil\u00e9es en un fil et se transforment en la derni\u00e8re chaussure de la collection.<\/div>\n<div><\/div>\n<div>Das Projekt geh\u00f6rt zu der Initiative Plattform A von adidas, in der unter anderem erarbeitet wird, wie digitale Innovationen den Handel positiv beeinflussen. Daher sind Brandbuilding und Umsatzsteigerung die offensichtlichen Ziele. Aber: &#8222;Unser Projekt dient hierbei nicht nur der Markenpositionierung von adidas als Innovator, sondern weist zugleich auf die Aktivit\u00e4ten des Unternehmens bez\u00fcglich Umweltschutz und Nachhaltigkeit hin. Das sind zwei wichtige Aspekte, die zusammenkommen&#8220;, erg\u00e4nzt Robin Sho Moser, CEO von eyecandylab.<\/div>\n<div><\/div>\n<div><\/div>\n<div>Source : internetworld<\/div>\n<div><\/div>","protected":false},"excerpt":{"rendered":"adidas a lanc\u00e9 un projet pilote dans son flagship store parisien en collaboration avec la start-up munichoise eyecandylab : Gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e (AR),...","protected":false},"author":12,"featured_media":15837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-15836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie adidas Augmented Reality in seinem Flagship Store nutzt - 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