{"id":15836,"date":"2019-11-26T12:28:29","date_gmt":"2019-11-26T12:28:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15836"},"modified":"2019-11-21T12:37:23","modified_gmt":"2019-11-21T12:37:23","slug":"wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","title":{"rendered":"Comment adidas utilise la r\u00e9alit\u00e9 augment\u00e9e dans son flagship store"},"content":{"rendered":"

En collaboration avec la start-up munichoise eyecandylab, adidas a lanc\u00e9 un projet pilote dans son flagship store parisien : Au moyen de la r\u00e9alit\u00e9 augment\u00e9e (AR), le fabricant d'articles de sport veut renforcer la sensibilisation aux produits fabriqu\u00e9s de mani\u00e8re durable.<\/h3>\n

<\/p>\n

La protection de l'environnement est sur toutes les l\u00e8vres, y compris dans le secteur de la mode. Pour un projet d\u00e9j\u00e0 existant, adidas, eyecandylab et l'agence cr\u00e9ative fran\u00e7aise Monochrome ont d\u00e9velopp\u00e9 une application suppl\u00e9mentaire \"For The Oceans\". Les \u00e9crans vid\u00e9o num\u00e9riques d\u00e9j\u00e0 existants seront int\u00e9gr\u00e9s au storytelling dans le magasin. Le pilote fonctionnera pendant six semaines - c'est-\u00e0-dire pendant les ventes de No\u00ebl - dans le flagship store parisien.<\/div>\n
<\/div>\n
Le projet a pour but d'initier les clients de mani\u00e8re interactive \u00e0 la section \"Sustainability\" du magasin. Des produits adidas fabriqu\u00e9s de mani\u00e8re durable y sont propos\u00e9s et mis en sc\u00e8ne. Les pi\u00e8ces de la collection sont bas\u00e9es sur des d\u00e9chets plastiques recycl\u00e9s, collect\u00e9s sur les plages et dans les r\u00e9gions c\u00f4ti\u00e8res. Les clients qui poss\u00e8dent l'application adidas re\u00e7oivent une notification dans le magasin parisien. Ils peuvent alors partir \u00e0 la d\u00e9couverte de ces articles.<\/div>\n

Les clients sont encourag\u00e9s \u00e0 ramasser les d\u00e9chets<\/h3>\n
Concr\u00e8tement, les clients qui tiennent l'application \"For the Oceans\" sur l'\u00e9cran du magasin voient l'influence et l'impact de la consommation et de la consommation de plastique sur le monde. Le client se retrouve alors dans un monde oc\u00e9anique en RA. Une baleine g\u00e9ante tourne autour de l'utilisateur et commence \u00e0 ramasser les plastiques qui flottent dans l'eau.<\/div>\n
<\/div>\n
Le client est ensuite invit\u00e9 \u00e0 participer au ramassage des d\u00e9chets oc\u00e9aniques et assiste \u00e0 la transformation de ces d\u00e9chets en petites particules de plastique qui sont fil\u00e9es en un fil et se transforment en la derni\u00e8re chaussure de la collection.<\/div>\n
<\/div>\n
Le projet fait partie de l'initiative Plattform A d'adidas, qui vise notamment \u00e0 d\u00e9terminer comment les innovations num\u00e9riques peuvent influencer positivement le commerce. Le brandbuilding et l'augmentation du chiffre d'affaires sont donc des objectifs \u00e9vidents. Mais : \"Notre projet ne sert pas seulement \u00e0 positionner la marque adidas en tant qu'innovateur, mais il met \u00e9galement en \u00e9vidence les activit\u00e9s de l'entreprise en mati\u00e8re de protection de l'environnement et de durabilit\u00e9. Ce sont deux aspects importants qui se rejoignent\", ajoute Robin Sho Moser, CEO d'eyecandylab.<\/div>\n
<\/div>\n
<\/div>\n
Source : internetworld<\/div>\n
<\/div>","protected":false},"excerpt":{"rendered":"adidas a lanc\u00e9 un projet pilote dans son flagship store parisien en collaboration avec la start-up munichoise eyecandylab : Gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e (AR),...","protected":false},"author":12,"featured_media":15837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"\nWie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"adidas hat zusammen mit dem M\u00fcnchner Start-up eyecandylab ein Pilotprojekt im Pariser Flagship Store gestartet: Mittels\u00a0Augmented Reality\u00a0(AR) will…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-26T12:28:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-21T12:37:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/\",\"url\":\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/\",\"name\":\"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg\",\"datePublished\":\"2019-11-26T12:28:29+00:00\",\"dateModified\":\"2019-11-21T12:37:23+00:00\",\"author\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg\",\"width\":752,\"height\":626},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\/\/vr-room.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wie adidas Augmented Reality in seinem Flagship Store nutzt\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/vr-room.ch\/en\/#website\",\"url\":\"http:\/\/vr-room.ch\/en\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/vr-room.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\/\/vr-room.ch\/fr\/author\/nathalie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","og_locale":"fr_FR","og_type":"article","og_title":"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News","og_description":"adidas hat zusammen mit dem M\u00fcnchner Start-up eyecandylab ein Pilotprojekt im Pariser Flagship Store gestartet: Mittels\u00a0Augmented Reality\u00a0(AR) will…","og_url":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2019-11-26T12:28:29+00:00","article_modified_time":"2019-11-21T12:37:23+00:00","og_image":[{"width":752,"height":626,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","url":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/","name":"Wie adidas Augmented Reality in seinem Flagship Store nutzt - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg","datePublished":"2019-11-26T12:28:29+00:00","dateModified":"2019-11-21T12:37:23+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/11\/2019-11-21_133434.jpg","width":752,"height":626},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/fr\/2019\/11\/26\/wie-adidas-augmented-reality-in-seinem-flagship-store-nutzt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Wie adidas Augmented Reality in seinem Flagship Store nutzt"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Schweizer Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/fr\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/15836"}],"collection":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/comments?post=15836"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/15836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media\/15837"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media?parent=15836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/categories?post=15836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/tags?post=15836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}