{"id":15297,"date":"2019-10-09T07:36:05","date_gmt":"2019-10-09T07:36:05","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15297"},"modified":"2019-10-04T11:50:32","modified_gmt":"2019-10-04T11:50:32","slug":"virtual-reality-als-neue-kommunikationsmethode-fuer-ngos","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2019\/10\/09\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\/","title":{"rendered":"La r\u00e9alit\u00e9 virtuelle, une m\u00e9thode de communication efficace pour les ONG"},"content":{"rendered":"

Des organisations comme Greenpeace ou Amnesty International financent leurs projets \u00e0 l'aide de dons. Une \u00e9tude de l'International School of Management (ISM) montre aujourd'hui que l'utilisation de la r\u00e9alit\u00e9 virtuelle a non seulement eu un effet positif sur leur marque, mais a \u00e9galement permis d'augmenter les dons.<\/h3>\n

<\/h3>\n

Les organisations humanitaires font souvent de la publicit\u00e9 dans les zones pi\u00e9tonnes ou sur Internet. C'est surtout avec des courts m\u00e9trages \u00e9motionnels qu'elles r\u00e9coltent des fonds pour la bonne cause. Alors qu'il s'agissait auparavant de films en 2D, certaines ONG misent sur des films en 3D, tourn\u00e9s avec une cam\u00e9ra \u00e0 360 degr\u00e9s. Le spectateur a ainsi un aper\u00e7u encore plus intense du quotidien des r\u00e9fugi\u00e9s ou du monde des esp\u00e8ces animales menac\u00e9es.<\/p>\n

\n

La VR renforce l'aspect \u00e9motionnel<\/h3>\n<\/div>\n

Nelly Dux ist Masterabsolventin der ISM Hamburg und f\u00fchrte in ihrer Abschlussarbeit eine Studie zu diesem Thema durch. Um herauszufinden, ob Virtual Reality einen Einfluss auf die Wahrnehmung von Hilfsorganisationen und Spendenbereitschaft hat, sahen sich Studienteilnehmer Werbefilme von Greenpeace in 2D am Computer und in 3D mit einer VR-Brille an. Ergebnis war, dass die Probanden sich viel st\u00e4rker auf die filmische Geschichte und Botschaft mit dem Einsatz von Virtual Reality einlassen konnten. „Die anschliessende Befragung hat gezeigt, dass Teilnehmer, die den Film mit einer VR-Brille geschaut haben, positiver gegen\u00fcber der Hilfsorganisation gestimmt waren als zuvor. Das hat wiederum die Bereitschaft zum Spenden erh\u00f6ht“, erkl\u00e4rt Dux, die an der ISM Hamburg Wirtschaftspsychologie studiert hat. „Mit dem Einsatz von Virtual Reality werden Themen wie zum Beispiel die Fl\u00fcchtlingsproblematik noch greifbarer, weil wir uns als Zuschauer quasi mitten im Geschehen befinden – wir erleben unsere Emotionen noch intensiver.“<\/p>\n

Les ONG suisses utilisent aussi assid\u00fbment la VR. Helvetas a \u00e9t\u00e9 la premi\u00e8re ONG suisse \u00e0 miser sur une campagne de r\u00e9alit\u00e9 virtuelle int\u00e9gr\u00e9e en 2017 d\u00e9j\u00e0. ont rapport\u00e9<\/a>.<\/p>\n

Source : horizont \/ Image : Helvetas<\/p>","protected":false},"excerpt":{"rendered":"Des organisations comme Greenpeace ou Amnesty International financent leurs projets \u00e0 l'aide de dons. Une \u00e9tude de l'International School of...","protected":false},"author":12,"featured_media":7407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-15297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nVirtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2019\/10\/09\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Organisationen wie Greenpeace oder Amnesty International finanzieren ihre Projekte mithilfe von Spenden. 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