{"id":15225,"date":"2019-09-19T08:11:42","date_gmt":"2019-09-19T08:11:42","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15225"},"modified":"2019-09-19T08:11:42","modified_gmt":"2019-09-19T08:11:42","slug":"coke-dose-ar-zum-leben-erweckt","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/","title":{"rendered":"La canette de Coca prend vie gr\u00e2ce \u00e0 la RA"},"content":{"rendered":"

La Coca Cola Company a pr\u00e9vu pour le Mexique une action int\u00e9ressante autour de R\u00e9alit\u00e9 augment\u00e9e<\/a> a \u00e9t\u00e9 imagin\u00e9e. Lorsque l'on ouvre l'application Coca Cola sur son smartphone et que l'on pointe la cam\u00e9ra sur la canette de Coca, l'une des 12 petites histoires au total prend vie, ce qui est certainement un passe-temps agr\u00e9able apr\u00e8s avoir \u00e9tanch\u00e9 sa soif.<\/p>\n

Dans la vid\u00e9o, les animations mignonnes autour de la canette de Coca-Cola peuvent \u00eatre regard\u00e9es. Dans une courte histoire, deux fans de football rivaux battent violemment le tambour de leur \u00e9quipe locale avant de devenir amis et de jouer ensemble apr\u00e8s qu'un ballon de football s'est \u00e9chapp\u00e9 de la canette. La conception des mondes et des personnages en 3D a \u00e9t\u00e9 confi\u00e9e \u00e0 une agence sp\u00e9cialis\u00e9e dans les effets visuels appel\u00e9e Timber.<\/p>\n

„Dieses Projekt war eine perfekte Implementierung f\u00fcr AR,“ so Jonah Hall und Kevin Lau, Creative-Directors bei Timber. „Die harmonische Zusammenarbeit von Menschen war schon immer das Kernst\u00fcck der Idee. Coke war stets gut darin, seine Marke mit Gl\u00fcck und Harmonie zu verbinden. Daraus entstand das Konzept. Die Art von AR erlaubte es dem Zuschauer, diese Geschichten mit der praktischen Cola-Dose als Requisite in seine Umgebung zu bringen und somit die Kulisse f\u00fcr jedes dieser Szenarien zu bilden.“<\/p>\n

https:\/\/www.youtube.com\/watch?v=6Ht2Vvr4nio<\/a><\/video><\/div>\n

Source : VR-Scout<\/a><\/p>","protected":false},"excerpt":{"rendered":"La Coca Cola Company a imagin\u00e9 une action int\u00e9ressante autour de la r\u00e9alit\u00e9 augment\u00e9e pour le Mexique. Si l'on...","protected":false},"author":11,"featured_media":15226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-15225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-entertainment","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nCoke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Die Coca Cola Company hat sich f\u00fcr Mexiko eine interessante Aktion rund um Augmented Reality ausgedacht. 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