{"id":14668,"date":"2019-08-09T10:17:56","date_gmt":"2019-08-09T10:17:56","guid":{"rendered":"https:\/\/vr-room.ch\/?p=14668"},"modified":"2019-08-06T16:24:03","modified_gmt":"2019-08-06T16:24:03","slug":"jaduda-realisiert-ar-kampagne-fuer-luminox","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2019\/08\/09\/jaduda-realisiert-ar-kampagne-fuer-luminox\/","title":{"rendered":"Jaduda r\u00e9alise une campagne AR pour Luminox"},"content":{"rendered":"

L'expert en mobile Jaduda, qui fait partie du Goldbach Group, a diffus\u00e9 pour le fabricant de montres Luminox sa premi\u00e8re campagne de r\u00e9alit\u00e9 augment\u00e9e sur des terminaux mobiles. <\/h3>\n

\"C'\u00e9tait notre premi\u00e8re incursion dans le domaine de la r\u00e9alit\u00e9 augment\u00e9e et nous sommes ravis\", a d\u00e9clar\u00e9 Janina Mohr, sp\u00e9cialiste du marketing num\u00e9rique chez Luminox. Gr\u00e2ce \u00e0 la nouvelle campagne AR, le groupe cible vis\u00e9 a pu essayer virtuellement au poignet les montres promues \u00e0 l'aide de la cam\u00e9ra. Le r\u00e9sultat est positif : pr\u00e8s de quatre pour cent de toutes les personnes contact\u00e9es ont essay\u00e9 la montre virtuellement. Environ deux pour cent ont \u00e9t\u00e9 redirig\u00e9s vers la page d'accueil du fabricant. L'objectif est de cibler les hommes qui aiment le sport et les activit\u00e9s de plein air et qui ont \u00e9t\u00e9 contact\u00e9s par des m\u00e9dias comme Sport1, Outdoor Magazin ou Mobile.de,<\/p>\n

Kamil Friebel, Head of Sales chez Jaduda, \u00e0 propos de la coop\u00e9ration : \"Le fait que les campagnes de r\u00e9alit\u00e9 augment\u00e9e vont se multiplier au fur et \u00e0 mesure que la technologie progresse n'est certainement pas une surprise. Il s'agit maintenant d'\u00e9laborer des fonctionnalit\u00e9s et des possibilit\u00e9s, de d\u00e9finir des standards et de les mettre en \u0153uvre\", d\u00e9clare Kamil Friebel, Head of Sales chez Jaduda.<\/p>\n

La campagne a dur\u00e9 six semaines en Allemagne et en Suisse et a atteint au total plus de 3,6 millions d'impressions. La cr\u00e9ation et la mise en \u0153uvre, y compris la cr\u00e9ation de mod\u00e8les 3D, ont \u00e9t\u00e9 r\u00e9alis\u00e9es par l'agence de D\u00fcsseldorf Bam ! Interactive.<\/p>\n

Source : Goldbach<\/p>","protected":false},"excerpt":{"rendered":"L'expert mobile Jaduda, qui fait partie du Goldbach Group, a r\u00e9alis\u00e9 pour le fabricant de montres Luminox sa premi\u00e8re campagne de r\u00e9alit\u00e9 augment\u00e9e sur...","protected":false},"author":12,"featured_media":14669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-14668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nJaduda realisiert AR-Kampagne f\u00fcr Luminox - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2019\/08\/09\/jaduda-realisiert-ar-kampagne-fuer-luminox\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaduda realisiert AR-Kampagne f\u00fcr Luminox - 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