\u00e0<\/a>. Les influenceurs et les marques peuvent ajouter une fonctionnalit\u00e9 de r\u00e9alit\u00e9 augment\u00e9e appel\u00e9e AR Beauty Try-On aux produits qu'ils pr\u00e9sentent. Pendant que le produit est montr\u00e9 dans la vid\u00e9o YouTube, les spectateurs peuvent l'essayer virtuellement sur eux-m\u00eames.<\/p>\nC'est par exemple le cas des tutoriels de maquillage omnipr\u00e9sents sur YouTube, qui peuvent \u00eatre affich\u00e9s en \u00e9cran partag\u00e9. Un influenceur montre par exemple un nouveau rouge \u00e0 l\u00e8vres et les spectateurs peuvent voir directement, gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e, \u00e0 quoi il ressemblerait sur leurs propres l\u00e8vres.<\/p>\n
Les fabricants de cosm\u00e9tiques sont d\u00e9j\u00e0 sur le coup<\/h4>\n
La fonctionnalit\u00e9 sera d'abord propos\u00e9e sur la plateforme FameBit de YouTube, qui peut \u00eatre utilis\u00e9e par les entreprises et les influenceurs pour organiser des campagnes publicitaires. La premi\u00e8re entreprise \u00e0 utiliser AR Beauty Try-On est le fabricant de cosm\u00e9tiques MAC.<\/p>\n
Le concept AR n'est toutefois pas totalement nouveau. Un certain nombre de fabricants de cosm\u00e9tiques, dont Sephora et L'Or\u00e9al, proposent d\u00e9j\u00e0 une fonctionnalit\u00e9 similaire dans leurs applications. La technologie de Google est toutefois ouverte \u00e0 tous les fabricants et influenceurs pour tout type de produit.<\/p>\n
Source : Bluewin<\/p>","protected":false},"excerpt":{"rendered":"Les influenceurs du secteur de la beaut\u00e9 peuvent d\u00e9sormais pr\u00e9senter les produits \u00e0 leurs spectateurs de mani\u00e8re encore plus proche gr\u00e2ce \u00e0 Google AR.","protected":false},"author":12,"featured_media":14347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-14346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\n
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