{"id":14338,"date":"2019-06-29T13:53:35","date_gmt":"2019-06-29T13:53:35","guid":{"rendered":"https:\/\/vr-room.ch\/?p=14338"},"modified":"2019-06-25T13:58:30","modified_gmt":"2019-06-25T13:58:30","slug":"produktabbildung-in-3d-ar-als-kauferlebnis","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2019\/06\/29\/produktabbildung-in-3d-ar-als-kauferlebnis\/","title":{"rendered":"Image de produit en 3D : la RA comme exp\u00e9rience d'achat"},"content":{"rendered":"<h3 id=\"kunden-des-moebelhaendlers-ikarus-de-koennen-stuehle-und-andere-moebel-mit-augmented-reality-in-ihr-eigenes-zuhause-beamen-das-schafft-eine-ganz-neue-einkaufserfahrung\">Les clients du distributeur de meubles Ikarus.de peuvent \"t\u00e9l\u00e9porter\" des chaises et autres meubles dans leur propre maison gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e. Cela cr\u00e9e une toute nouvelle exp\u00e9rience d'achat.<!--more--><\/h3>\n<div class=\"fliesstext\">Cela a quelque chose de magique et d'amusant : Dans la boutique en ligne Ikarus.de, des objets d'am\u00e9nagement s\u00e9lectionn\u00e9s peuvent \u00eatre projet\u00e9s en taille r\u00e9elle dans la pi\u00e8ce \u00e0 l'aide de la cam\u00e9ra d'un iPad ou d'un iPhone.<\/div>\n<div class=\"fliesstext\">La particularit\u00e9 de la mise en \u0153uvre technique r\u00e9side dans le fait que les visiteurs de la boutique ne doivent pas t\u00e9l\u00e9charger d'application mobile. Comme l'application de r\u00e9alit\u00e9 augment\u00e9e (AR) est bas\u00e9e sur un navigateur, un obstacle majeur dispara\u00eet lors de l'utilisation. Les visiteurs de la boutique \"font appara\u00eetre\" les meubles en trois dimensions dans leur environnement gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e. Chez d'autres vendeurs de meubles comme Yourhome d'Otto, la fonction de r\u00e9alit\u00e9 augment\u00e9e ne peut jusqu'\u00e0 pr\u00e9sent \u00eatre utilis\u00e9e que dans une application mobile.<\/div>\n<div class=\"fliesstext\"><\/div>\n<div>Seuls 23 produits sont encore \"compatibles AR\" sur Ikarus.de. Cela signifie qu'il faut le chercher si l'on veut voir l'effet AR sur un produit.<\/div>\n<div>\n<div class=\"fliesstext\">C'\u00e9tait une d\u00e9cision consciente de ne commencer qu'avec un nombre limit\u00e9, explique Nina Stockl\u00f6w, Senior Marketing Manager chez l'agence de e-commerce Phoenix Media. Le prestataire de services de Stuttgart a d\u00e9velopp\u00e9 l'exp\u00e9rience AR pour son client Ikarus.de. \"Nous avons d\u00e9lib\u00e9r\u00e9ment opt\u00e9 pour l'approche \"Minimal Viable Product\" lors de la mise en \u0153uvre\", explique Stockl\u00f6w. \"Minimal Viable Product\" signifie que le produit a \u00e9t\u00e9 mis en \u0153uvre avec les exigences et les caract\u00e9ristiques minimales. Il s'agissait tout d'abord de voir comment les utilisateurs allaient s'approprier la fonction AR.<\/div>\n<h4 id=\"basis-das-apple-ar-kit\" class=\"zwischenueberschrift\">Base : l'Apple AR Kit<\/h4>\n<div class=\"fliesstext\">La technologie utilis\u00e9e pour l'exp\u00e9rience AR sur Ikarus.de est la plate-forme AR \"Apple AR Kit\". Le format de fichier correspondant pour la r\u00e9alit\u00e9 augment\u00e9e s'appelle \"usdz\". Apple l'a d\u00e9velopp\u00e9 en collaboration avec Pixar, un sp\u00e9cialiste de l'animation par ordinateur et de l'imagerie g\u00e9n\u00e9r\u00e9e par ordinateur. Les d\u00e9veloppeurs peuvent ainsi cr\u00e9er des mod\u00e8les 3D pour la r\u00e9alit\u00e9 augment\u00e9e.<\/div>\n<div><\/div>\n<div class=\"fliesstext\">Selon le commer\u00e7ant, le nombre d'acc\u00e8s \u00e0 la boutique en ligne d'Ikarus via des appareils iOS est assez important, c'est pourquoi l'utilisation de l'AR Kit2 d'Apple s'est impos\u00e9e comme une \u00e9vidence. (Ce n'est que r\u00e9cemment qu'Apple a publi\u00e9 l'AR Kit3.) Il en r\u00e9sulte toutefois aussi la restriction que la fonction AR d'Ikarus.de sur les pages de d\u00e9tail des produits ne fonctionne qu'avec le navigateur Safari et avec un appareil iOS sur lequel la version iOS 12 ou sup\u00e9rieure est install\u00e9e.<\/div>\n<div>\n<div class=\"fliesstext\"><\/div>\n<div class=\"fliesstext\">Depuis la mi-f\u00e9vrier 2019, les premiers mod\u00e8les AR sont disponibles en direct dans la boutique. Wilberg explique que l'on clique volontiers sur cette fonction, surtout pour les produits de prix \u00e9lev\u00e9. La r\u00e9alit\u00e9 augment\u00e9e est une aide \u00e0 la d\u00e9cision d'achat. \u00c0 l'avenir, d'autres mod\u00e8les seront disponibles en 3D. \"Nous voulons mettre en \u0153uvre la RA sur autant de produits que possible\", souligne Wilberg.<\/div>\n<div><\/div>\n<div>Source : Onlinepc<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Les clients du distributeur de meubles Ikarus.de peuvent \"t\u00e9l\u00e9porter\" des chaises et autres meubles dans leur propre maison gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e. Le ...","protected":false},"author":12,"featured_media":14339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Produktabbildung in 3D: AR als Kauferlebnis - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2019\/06\/29\/produktabbildung-in-3d-ar-als-kauferlebnis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktabbildung in 3D: AR als Kauferlebnis - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Kunden des M\u00f6belh\u00e4ndlers Ikarus.de k\u00f6nnen St\u00fchle und andere M\u00f6bel mit Augmented Reality in ihr eigenes Zuhause &#8220;beamen&#8221;. 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