{"id":12898,"date":"2019-03-02T07:58:39","date_gmt":"2019-03-02T07:58:39","guid":{"rendered":"http:\/\/vr-room.ch\/?p=12898"},"modified":"2019-02-27T11:54:02","modified_gmt":"2019-02-27T11:54:02","slug":"blick-taeglich-ein-artikel-mit-ar-elementen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2019\/03\/02\/blick-taeglich-ein-artikel-mit-ar-elementen\/","title":{"rendered":"Le journal Blick : Un article par jour avec des \u00e9l\u00e9ments AR"},"content":{"rendered":"

Depuis dimanche, le groupe Blick publie au moins un article par jour avec des \u00e9l\u00e9ments AR dans le cadre de la strat\u00e9gie num\u00e9rique lanc\u00e9e au d\u00e9but de l'ann\u00e9e.\u00a0<\/h3>\n

Avec la r\u00e9alit\u00e9 augment\u00e9e (AR), les images deviennent des vid\u00e9os, les textes des articles multim\u00e9dias et les infographies apparaissent au format 3D. \"Cette technologie encore peu utilis\u00e9e dans le domaine des m\u00e9dias rec\u00e8le des possibilit\u00e9s enti\u00e8rement nouvelles pour nous. Avec la RA, nous pouvons projeter un deuxi\u00e8me niveau sur le monde - un formidable champ d'exp\u00e9rimentation pour une entreprise de m\u00e9dias\", d\u00e9clare Peter W\u00e4lty, directeur g\u00e9n\u00e9ral du secteur num\u00e9rique du groupe Blick, cit\u00e9 dans le communiqu\u00e9 \u00e0 ce sujet.<\/p>\n

Plus besoin d'application<\/h3>\n

L'\u00e9poque o\u00f9 une application suppl\u00e9mentaire \u00e9tait n\u00e9cessaire pour les \u00e9l\u00e9ments AR est donc r\u00e9volue. Dans la version actuelle de l'application Blick-News&Sport, la fonction AR se trouve directement dans la barre de navigation, poursuit le communiqu\u00e9. \"Nous facilitons ainsi \u00e0 nos lecteurs l'acc\u00e8s \u00e0 nos \u00e9l\u00e9ments interactifs\", explique Christian Dorer, r\u00e9dacteur en chef du groupe Blick.<\/p>\n

Ringier fait partie des pionniers en ce qui concerne les nouveaux m\u00e9dias AR et les productions \u00e0 360\u00b0. Ainsi, Blick.ch a \u00e9t\u00e9 l'un des premiers m\u00e9dias \u00e0 int\u00e9grer des prises de vue \u00e0 360\u00b0 et de nouveaux formats de m\u00e9dias dans ses reportages d\u00e8s 2010, comme on peut le voir sur le site de l'agence Concept360<\/a> peut lire. De nombreux projets n'ont pas encore \u00e9t\u00e9 repris par la masse, tout simplement parce qu'ils \u00e9taient en avance sur leur temps ; mais il semble que la voie soit d\u00e9sormais peu \u00e0 peu trac\u00e9e.<\/p>\n

C'est aussi simple que \u00e7a<\/h3>\n

Les lecteurs tapent sur l'ic\u00f4ne AR dans la barre de navigation, acc\u00e8dent ainsi \u00e0 la cam\u00e9ra de leur t\u00e9l\u00e9phone portable et la dirigent vers le contenu marqu\u00e9 de l'article. Le logiciel analyse la page et charge les \u00e9l\u00e9ments interactifs directement sur l'\u00e9cran. Il est possible de faire pivoter le t\u00e9l\u00e9phone portable dans diff\u00e9rentes directions et d'observer l'\u00e9l\u00e9ment 3D affich\u00e9 sous diff\u00e9rents angles et \u00e0 diff\u00e9rentes distances.<\/p>\n

L'actuel \"SonntagsBlick\" publie, outre des \u00e9l\u00e9ments AR dans la partie r\u00e9dactionnelle, un suppl\u00e9ment AR de la marque Ford. Le Ringier Brand Studio a sp\u00e9cialement con\u00e7u et r\u00e9alis\u00e9 pour l'entreprise un encart plein d'exp\u00e9riences interactives. \"Avec cette nouvelle forme de publicit\u00e9, nous offrons aux entreprises des possibilit\u00e9s attrayantes de raconter leur message avec des \u00e9l\u00e9ments AR, au-del\u00e0 de l'annonce classique\", explique Fabian Z\u00fcrcher, directeur du Ringier Brand Studio, cit\u00e9 dans le communiqu\u00e9.<\/p>\n

Source : Personnel<\/p>","protected":false},"excerpt":{"rendered":"Depuis dimanche, dans le cadre de la strat\u00e9gie num\u00e9rique lanc\u00e9e en d\u00e9but d'ann\u00e9e, le groupe Blick publie chaque jour au moins un...","protected":false},"author":12,"featured_media":12899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-12898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nBlick: T\u00e4glich ein Artikel mit AR-Elementen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2019\/03\/02\/blick-taeglich-ein-artikel-mit-ar-elementen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blick: T\u00e4glich ein Artikel mit AR-Elementen - 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