{"id":11361,"date":"2018-09-27T06:01:33","date_gmt":"2018-09-27T06:01:33","guid":{"rendered":"http:\/\/vr-room.ch\/?p=11361"},"modified":"2018-09-25T11:55:56","modified_gmt":"2018-09-25T11:55:56","slug":"lufthansa-lockt-kunden-mit-virtuellen-reisen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","title":{"rendered":"Lufthansa attire les clients avec des voyages virtuels"},"content":{"rendered":"

Walk-in-Ads : Lufthansa envoie les utilisateurs de smartphones \u00e0 New York et Hong Kong via la r\u00e9alit\u00e9 virtuelle. Ces \"walk-in ads\" permettent de r\u00e9server directement des vols.<\/h3>\n
\n

Les publicit\u00e9s pour les voyages lointains sont toujours agr\u00e9ables \u00e0 regarder : Des d\u00e9cors de r\u00eave et des skylines passionnantes. Avec l'aide de la r\u00e9alit\u00e9 augment\u00e9e, Lufthansa veille d\u00e9sormais \u00e0 ce que l'on puisse \u00e9galement y entrer. Lufthansa appelle \"Walk-in-Ads\" une action VR correspondante, dans le cadre de laquelle les vols peuvent \u00eatre directement r\u00e9serv\u00e9s. Cette action est directement li\u00e9e \u00e0 une campagne de prix qui met l'accent sur Hong Kong et New York, deux des destinations phares du r\u00e9seau de Lufthansa.<\/p>\n

Courir dans les publicit\u00e9s avec l'application<\/h3>\n

Pour la r\u00e9alisation, l'agence leader Kolle Rebbe et le sp\u00e9cialiste de la r\u00e9alit\u00e9 virtuelle Headraft ont eu recours \u00e0 l'infrastructure de Shazam. De cette mani\u00e8re, les walk-in ads peuvent \u00eatre lanc\u00e9es sur l'\u00e9cran du smartphone sans t\u00e9l\u00e9chargement d'application suppl\u00e9mentaire. Celui qui ouvre l'une des annonces doit ensuite scanner le sol avec son smartphone. Une porte appara\u00eet ensuite sur l'\u00e9cran de la cam\u00e9ra et l'utilisateur peut la franchir en faisant quelques pas vers l'avant, le smartphone \u00e0 la main.<\/p>\n

De l'application directement \u00e0 la r\u00e9servation<\/h3>\n

Et soudain, on se retrouve sur un balcon surplombant les toits de Hong Kong ou sur la plateforme d'observation de l'Empire State Building \u00e0 New York, tandis que le haut-parleur diffuse les sons de la grande ville. La commande s'effectue via les capteurs de mouvement du smartphone. L'angle de vue sur les m\u00e9tropoles change en fonction de l'endroit o\u00f9 l'utilisateur se d\u00e9place. Comme dans un vrai voyage, il y a toujours quelque chose de nouveau \u00e0 d\u00e9couvrir. Si l'envie de voyager vous prend, vous pouvez lancer le processus de r\u00e9servation directement dans l'ad.<\/p>\n<\/div>\n

\"La r\u00e9alit\u00e9 augment\u00e9e ne doit pas \u00eatre une simple fin en soi. Nous voulions cr\u00e9er une exp\u00e9rience immersive qui ait une valeur ajout\u00e9e pour l'utilisateur\", explique Benita Struve, responsable de la communication marketing chez Lufthansa.<\/p>\n

Lufthansa investit depuis longtemps dans des projets de r\u00e9alit\u00e9 virtuelle et augment\u00e9e, comme on peut le constater chez nous<\/a> l'ann\u00e9e derni\u00e8re.<\/p>\n

Source : wuv \/ horizont<\/p>","protected":false},"excerpt":{"rendered":"Walk-in-Ads : Lufthansa envoie les utilisateurs de smartphones \u00e0 New York et Hong Kong via la r\u00e9alit\u00e9 virtuelle. Ces \"walk-in ads\" permettent de...","protected":false},"author":12,"featured_media":11362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"\nLufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. Bei diesen sogenannten “Walk-in-Ads” k\u00f6nnen…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/fr\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-27T06:01:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-25T11:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"677\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\",\"url\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\",\"name\":\"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg\",\"datePublished\":\"2018-09-27T06:01:33+00:00\",\"dateModified\":\"2018-09-25T11:55:56+00:00\",\"author\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg\",\"width\":1200,\"height\":677},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\/\/vr-room.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lufthansa lockt Kunden mit virtuellen Reisen\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/vr-room.ch\/en\/#website\",\"url\":\"http:\/\/vr-room.ch\/en\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/vr-room.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\/\/vr-room.ch\/fr\/author\/nathalie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vr-room.ch\/fr\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","og_locale":"fr_FR","og_type":"article","og_title":"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News","og_description":"Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. Bei diesen sogenannten “Walk-in-Ads” k\u00f6nnen…","og_url":"https:\/\/vr-room.ch\/fr\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2018-09-27T06:01:33+00:00","article_modified_time":"2018-09-25T11:55:56+00:00","og_image":[{"width":1200,"height":677,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","url":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","name":"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage"},"image":{"@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg","datePublished":"2018-09-27T06:01:33+00:00","dateModified":"2018-09-25T11:55:56+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg","width":1200,"height":677},{"@type":"BreadcrumbList","@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Lufthansa lockt Kunden mit virtuellen Reisen"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Schweizer Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/fr\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/11361"}],"collection":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/comments?post=11361"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/11361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media\/11362"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media?parent=11361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/categories?post=11361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/tags?post=11361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}