{"id":11361,"date":"2018-09-27T06:01:33","date_gmt":"2018-09-27T06:01:33","guid":{"rendered":"http:\/\/vr-room.ch\/?p=11361"},"modified":"2018-09-25T11:55:56","modified_gmt":"2018-09-25T11:55:56","slug":"lufthansa-lockt-kunden-mit-virtuellen-reisen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","title":{"rendered":"Lufthansa attire les clients avec des voyages virtuels"},"content":{"rendered":"

Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. Bei diesen sogenannten „Walk-in-Ads“ k\u00f6nnen Fl\u00fcge direkt gebucht werden.<\/h3>\n
\n

Werbung f\u00fcr Fernreisen ist immer sch\u00f6n anzusehen: Traumhafte Kulissen und aufregende Skylines. Mit Hilfe von\u00a0Augmented Reality\u00a0sorgt\u00a0Lufthansa\u00a0jetzt daf\u00fcr, dass man diese auch gleich betreten kann. „Walk-in-Ads“ nennt\u00a0Lufthansa\u00a0eine entsprechende VR-Aktion, in deren Rahmen Fl\u00fcge direkt gebucht werden k\u00f6nnen. Unmittelbar damit verbunden ist eine Preiskampagne, in der\u00a0Hong Kong und New York – zwei der Top-Reiseziele im Streckennetz der Lufthansa – im Zentrum stehen.<\/p>\n

Courir dans les publicit\u00e9s avec l'application<\/h3>\n

Pour la r\u00e9alisation, l'agence leader Kolle Rebbe et le sp\u00e9cialiste de la r\u00e9alit\u00e9 virtuelle Headraft ont eu recours \u00e0 l'infrastructure de Shazam. De cette mani\u00e8re, les walk-in ads peuvent \u00eatre lanc\u00e9es sur l'\u00e9cran du smartphone sans t\u00e9l\u00e9chargement d'application suppl\u00e9mentaire. Celui qui ouvre l'une des annonces doit ensuite scanner le sol avec son smartphone. Une porte appara\u00eet ensuite sur l'\u00e9cran de la cam\u00e9ra et l'utilisateur peut la franchir en faisant quelques pas vers l'avant, le smartphone \u00e0 la main.<\/p>\n

De l'application directement \u00e0 la r\u00e9servation<\/h3>\n

Et soudain, on se retrouve sur un balcon surplombant les toits de Hong Kong ou sur la plateforme d'observation de l'Empire State Building \u00e0 New York, tandis que le haut-parleur diffuse les sons de la grande ville. La commande s'effectue via les capteurs de mouvement du smartphone. L'angle de vue sur les m\u00e9tropoles change en fonction de l'endroit o\u00f9 l'utilisateur se d\u00e9place. Comme dans un vrai voyage, il y a toujours quelque chose de nouveau \u00e0 d\u00e9couvrir. Si l'envie de voyager vous prend, vous pouvez lancer le processus de r\u00e9servation directement dans l'ad.<\/p>\n<\/div>\n

„Augmented Reality darf kein reiner Selbstzweck sein. Wir wollten eine immersive Erfahrung schaffen, die einen Mehrwert f\u00fcr den User hat“, sagt\u00a0Benita Struve, Leiterin Marketingkommunikation bei der Lufthansa.<\/p>\n

Lufthansa investit depuis longtemps dans des projets de r\u00e9alit\u00e9 virtuelle et augment\u00e9e, comme on peut le constater chez nous<\/a> l'ann\u00e9e derni\u00e8re.<\/p>\n

Source : wuv \/ horizont<\/p>","protected":false},"excerpt":{"rendered":"Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. 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