{"id":8321,"date":"2017-11-16T06:03:06","date_gmt":"2017-11-16T06:03:06","guid":{"rendered":"http:\/\/vr-room.ch\/?p=8321"},"modified":"2017-11-08T14:22:49","modified_gmt":"2017-11-08T14:22:49","slug":"der-intuitive-car-finder-von-volkswagen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2017\/11\/16\/der-intuitive-car-finder-von-volkswagen\/","title":{"rendered":"Der &#8222;Intuitive Car Finder&#8220; von Volkswagen"},"content":{"rendered":"<h3 id=\"die-kreativagentur-schachzug-kreierte-fuer-die-volkswagen-ag-einen-emotional-intelligence-showcase-mit-vr-bei-dem-der-nutzer-mit-seinem-unterbewusstsein-seine-fahrzeug-und-farbauswahl-trifft-der-so\">Die Kreativagentur SCHACHZUG kreierte f\u00fcr die Volkswagen AG einen Emotional Intelligence Showcase mit VR, bei dem der Nutzer mit seinem Unterbewusstsein seine Fahrzeug- und Farbauswahl trifft. Der sogenannte &#8222;Intuitive Car Finder&#8220; macht den Findungs- und Entscheidungsprozess f\u00fcr ein Fahrzeug zu einem neuen Erlebnis.<\/h3>\n<p><!--more--><\/p>\n<div id=\"inpage\" class=\"sas_delivered\"><\/div>\n<p>Auf der IAA in Frankfurt kam der &#8222;<a href=\"https:\/\/www.volkswagen-media-services.com\/en\/detailpage\/-\/detail\/The-intuitive-Carfinder\/view\/5606567\/7ce7bbb1ed184acf8bb61223ecd9d7fb?p_p_auth=uUM3j3RV\">Intuitive Car Finder<\/a>&#8220; das erste Mal zum Einsatz. Der Fahrzeugberater der Zukunft begeisterte durch das Eintauchen in eine v\u00f6llig eigene Welt und auch durch die treffsicheren Ergebnisse. Oftmals kamen Interessierte bereits mit einem bestimmten Fahrzeugwunsch im Kopf zum Stand. Und tats\u00e4chlich &#8211; der Intuitive Car Finder best\u00e4tigte meist, dass das Modell zu den unterbewussten W\u00fcnschen und Bed\u00fcrfnissen der Interessenten passt.<\/p>\n<h3 id=\"vom-virtuellen-markenraum-zur-fahrzeugwahl\">From the virtual brand room to vehicle selection<\/h3>\n<p>Um herauszufinden, welches Modell am geeignetsten ist, begibt sich der Nutzer bequem in einem Stuhl sitzend f\u00fcr ca. f\u00fcnf Minuten in einen virtuellen Markenraum. Nach einer kurzen Erkl\u00e4rung zum &#8222;Intuitive Car Finder&#8220; durch die Synchronstimme von Optimus Prime, startet der eigentliche Entscheidungsprozess, der wie ein Kinobesuch anmutet. Dabei dienen emotionale Szenen, die \u00fcbrigens ganz ohne Auto auskommen, als neuronale Stimuli. Der Film geht insgesamt nur 90 Sekunden und beinhaltet ca. 3 sekundige Szenen wie einen Sonnenuntergang, Velofahrer oder eine Familie. Mittels EEG Tracking werden die Reaktionen des Gehirns auf die einzelnen Szenen gemessen; ein AI-Algorithmus ordnet die emotionale Wahrnehmung dann einem passenden Modell zu. Und schon sieht der Nutzer in 3D, welches Fahrzeug sein Unterbewusstsein in welcher Farbe gerne w\u00e4hlen w\u00fcrde.<\/p>\n<p>Ron Schneider, Creative Director und Inhaber der Agentur SCHACHZUG, sagt: &#8222;Dieses Projekt ist ein echter Vorgeschmack auf erlebbare und individualisierte Zukunftstechnologien. Der Mensch wird dabei nicht durch diese ersetzt, sondern er vernetzt sich immer mehr mit ihnen. Ob Facebook oder Elon Musk, das Interesse an E.I. Emotional Intelligence L\u00f6sungen ist gross. Denn sie bergen unendlich viele M\u00f6glichkeiten, das Leben der Menschen effizient und sinnvoll zu vereinfachen.&#8220;<\/p>\n<p>In the short video clip you can see how testers react to it and, of course, again how the whole thing works. It's really incredible how quickly this technology works, considering that many people themselves have trouble feeling their emotions or making decisions safely and quickly.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=bTvT5oxeQpQ<\/p>\n<p>Source: Finance \/ Vrodo<\/p>","protected":false},"excerpt":{"rendered":"The creative agency SCHACHZUG created an Emotional Intelligence Showcase with VR for Volkswagen AG, in which the user...","protected":false},"author":12,"featured_media":8325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-8321","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der &quot;Intuitive Car Finder&quot; 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