{"id":7317,"date":"2017-09-12T06:26:45","date_gmt":"2017-09-12T06:26:45","guid":{"rendered":"http:\/\/vr-room.ch\/?p=7317"},"modified":"2017-09-09T11:44:55","modified_gmt":"2017-09-09T11:44:55","slug":"mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/","title":{"rendered":"Mammut presents the new Eiger Extreme collection in 360\u00b0 VR"},"content":{"rendered":"<h3 id=\"der-schweizer-bergsportausruester-mammut-beschreitet-neue-wege-fuer-den-launch-seiner-vierten-generation-der-beruehmten-eiger-extreme-kollektion-im-spektakulaeren-360-film-rennen-die-betrachter\">Swiss mountain sports outfitter Mammut is breaking new ground for the launch of its fourth generation of the famous Eiger Extreme collection. In the spectacular 360\u00b0 film, viewers race with speed alpinist Dani Arnold over the sharp summit ridge of the Eiger or embark on the \"Magic Mushroom\" route on the north face of the Eiger with extreme climber David Lama.<\/h3>\n<p><!--more--><\/p>\n<p>The spectacular 360\u00b0 film for the launch of the fourth generation of the famous Eiger Extreme collection from Mammut not only takes viewers up and down the Eiger, but also shows the new collection in full action. The athletes of the MAMMUT PRO TEAM such as Dani Arnold, Stephan Siegrist, David Lama, Caro North and Ann-Aylin Sigg show the new top line in action. The individual scenes are framed with spectacular 360\u00b0 aerial shots.<\/p>\n<div id='gallery-1' class='gallery galleryid-7317 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/170901-eiger_extreme_vr-pressebilder-08\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-08-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-08-150x150.jpg 150w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-08-80x80.jpg 80w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-08-110x110.jpg 110w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/170901-eiger_extreme_vr-pressebilder-07\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-07-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-07-150x150.jpg 150w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-07-730x730.jpg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-07-539x538.jpg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-07-350x350.jpg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-07-254x254.jpg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-07-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/170901-eiger_extreme_vr-pressebilder-06\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-06-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-06-150x150.jpg 150w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-06-730x730.jpg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-06-539x538.jpg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-06-350x350.jpg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-06-254x254.jpg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-06-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/170901-eiger_extreme_vr-pressebilder-05\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-05-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-05-150x150.jpg 150w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-05-539x538.jpg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-05-350x350.jpg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-05-254x254.jpg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-05-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/170901-eiger_extreme_vr-pressebilder-04\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-04-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-04-150x150.jpg 150w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-04-730x730.jpg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-04-539x538.jpg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-04-350x350.jpg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-04-254x254.jpg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-04-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/170901-eiger_extreme_vr-pressebilder-03\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-03-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-03-150x150.jpg 150w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-03-730x730.jpg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-03-539x538.jpg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-03-350x350.jpg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-03-254x254.jpg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-03-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/170901-eiger_extreme_vr-pressebilder-02\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-02-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-02-150x150.jpg 150w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-02-730x730.jpg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-02-539x538.jpg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-02-350x350.jpg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-02-254x254.jpg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-02-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/170901-eiger_extreme_vr-pressebilder-01\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-01-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-01-150x150.jpg 150w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-01-730x730.jpg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-01-539x538.jpg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-01-350x350.jpg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-01-254x254.jpg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-01-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3 id=\"360-glaubwuerdigkeit-am-eiger\"><strong>360\u00b0 credibility on the Eiger<\/strong><\/h3>\n<p>\"This 360\u00b0 VR film is the ideal medium for us. We achieve absolute credibility by accompanying our athletes and being able to show our new product range in action. What could be more authentic than the feeling of standing on the Eiger yourself?\" says Christian Gisi, Head of Marketing Communications at Mammut.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=HFr4F9qcoro&#038;feature=youtu.be&#038;utm_source=%23PR+Versand+Medienmitteilungen&#038;utm_campaign=52a89bba75-EIGER_EXTREME_VR_CAMPAIGN&#038;utm_medium=email&#038;utm_term=0_baad0ebb55-52a89bba75-119886409<\/p>\n<p><strong>Use of 360\u00b0 VR at sell-in, retailer events and product launches<\/strong><\/p>\n<p>The new collection was presented for the first time in Grindelwald in October 2016. A select international audience simultaneously saw the new collection in action on VR glasses. Various retailer events in Switzerland, Austria and Germany followed in the months that followed. Even after the official launch of the product line, VR glasses are now available at selected sales locations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7318\" src=\"http:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-300x200.jpg 300w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-768x512.jpg 768w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-1024x683.jpg 1024w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-1110x740.jpg 1110w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-730x487.jpg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-539x359.jpg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-350x233.jpg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-254x169.jpg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-125x83.jpg 125w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nMammut is thus building on the great success of the #project360 marketing campaign and the multi-year collaboration with the 360\u00b0 virtual reality agency <a href=\"http:\/\/www.concept360.ch\/de\/\">CONCEPT360<\/a> on. The concept was developed together with the Munich agency Heye Grid and CONCEPT360. The 360\u00b0 experience was realised and produced under the direction of Matthias Taugwalder.<br \/>\nIn 2014, Taugwalder, Mammut and Heye Grid initiated the #project360 with the first 360\u00b0 ascent of two spectacular alpine routes - the north face of the Eiger and the H\u00f6rnligrat on the Matterhorn. The highlight of the project was the realisation of the world's first complete 360\u00b0 documentation of the famous south route to the summit of Mount Everest in May 2016.<\/p>\n<p>Source: Media release<\/p>","protected":false},"excerpt":{"rendered":"Swiss mountain sports outfitter Mammut breaks new ground for the launch of its fourth generation of the famous Eiger Extreme collection....","protected":false},"author":12,"featured_media":7326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mammut pr\u00e4sentiert die neue Eiger Extreme Kollektion in 360\u00b0 VR - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mammut pr\u00e4sentiert die neue Eiger Extreme Kollektion in 360\u00b0 VR - 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