{"id":6900,"date":"2017-08-19T06:53:58","date_gmt":"2017-08-19T06:53:58","guid":{"rendered":"http:\/\/vr-room.ch\/?p=6900"},"modified":"2017-08-15T14:07:48","modified_gmt":"2017-08-15T14:07:48","slug":"miele-punktet-bei-lap-feier-mit-virtual-reality-game","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2017\/08\/19\/miele-punktet-bei-lap-feier-mit-virtual-reality-game\/","title":{"rendered":"Miele scores with virtual reality game at LAP celebration"},"content":{"rendered":"

Getting the attention of freshly graduated apprentices at their graduation ceremony is almost as difficult as reinventing the washing drum. That's why the agency Line Communications designed and realised a virtual reality game for Miele.<\/h3>\n

<\/p>\n

Apprenticeship graduates from technical professions are extremely sought-after employees on the labour market. This makes it all the more important for a brand to position itself as an attractive employer at an early stage.<\/p>\n

Miele therefore came up with a special attraction at this year's apprenticeship ceremony for the electrical professions in Winterthur: The Zurich-based agency Miele created an exclusive Line Communications <\/a>developed a unique virtual reality game tailored to the target group.<\/p>\n

Teamwork in virtual reality<\/strong><\/p>\n

The game involves positioning coloured building blocks in a grid in the virtual Miele environment according to instructions from a colleague. A game sequence lasts around 20 seconds. Since there is no gravity, even large objects can be lifted and moved with surprising ease in virtual reality - an impressive experience.<\/p>\n

Reaching the goal with teamwork and state-of-the-art technology - this was the message of the game and at the same time are essential components in the everyday work of Miele service technicians. Miele will be remembered as a brand that provided the young participants with an exceptional virtual experience on this important day.<\/p>\n

Source: Advertising Week<\/p>\n

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