{"id":6380,"date":"2017-07-31T06:50:50","date_gmt":"2017-07-31T06:50:50","guid":{"rendered":"http:\/\/vr-room.ch\/?p=6380"},"modified":"2017-07-24T10:10:28","modified_gmt":"2017-07-24T10:10:28","slug":"lufthansa-investiert-in-virtual-und-augmented-reality","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2017\/07\/31\/lufthansa-investiert-in-virtual-und-augmented-reality\/","title":{"rendered":"Lufthansa invests in virtual and augmented reality"},"content":{"rendered":"<h3 id=\"lufthansa-investiert-verstaerkt-in-die-virtual-und-augmented-reality-das-unternehmen-unterstreicht-damit-die-wachsende-bedeutung-der-technologie-und-zeigt-zudem-wie-vielfaeltig-sie-einsetzbar-ist\">Lufthansa is investing more heavily in virtual and augmented reality. The company is thus emphasising the growing importance of the technology and also demonstrating how versatile it is.<\/h3>\n<p><!--more--><\/p>\n<p>&#8222;Wir haben fr\u00fch begonnen uns mit Virtual Reality auseinanderzusetzen&#8220;, sagt Dr. Torsten Wingenter, Senior Director Digital Innovations bei Lufthansa. Wir haben bereits im M\u00e4rz auf VR Room <a href=\"http:\/\/vr-room.ch\/en\/2017\/03\/16\/glasboden-sicht-bei-lufthansa-mit-vr-app\/\">reports<\/a>that Lufthansa wants to use VR primarily for entertainment purposes. An app has been developed with the Lufthansa Customer Experience Team that allows a clear view of a 3D landscape while flying over it. Lufthansa also has an app in its programme that allows passengers to experience numerous destinations in 360\u00b0.<\/p>\n<p>Lufthansa is now using the technology throughout the Group in various areas, including sales, pilot training, maintenance and in-flight entertainment. A film produced jointly with Samsung now shows three of the areas of application:<\/p>\n<p><iframe loading=\"lazy\" title=\"Virtual reality in sales, training &amp; entertainment \u2502 Samsung &amp; 3spin\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Ecf4jhEVVfQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3 id=\"mehr-upgrades-durch-virtual-reality\">More upgrades through virtual reality<\/h3>\n<p>Seit einigen Monaten verkauft Lufthansa am Gate Upgrades mittels Virtual Reality. &#8222;So zeigen wir zum Beispiel Economy-G\u00e4sten unsere Premium Economy Class. Die sehen dabei, wie viel mehr Platz sie bei diesem Angebot haben&#8220;, sagt Alexander Schlaubitz, Senior Vice President Marketing bei Lufthansa.<\/p>\n<p>Weltweit setzt Lufthansa so \u00fcber 300 VR-Brillen mit einer Vertriebs-App von der Agentur 3spin ein und konnte im Rahmen von Gate-Promotions eine Steigerung der Upgrades von bis zu 50 Prozent erzielen. &#8222;Dank Virtual Reality k\u00f6nnen wir auch Destinationen ganz anders erlebbar machen und die Emotionalit\u00e4t der Reise schon vorab transportieren&#8220;, so Schlaubitz.<\/p>\n<h3 id=\"pilotenausbildung-jederzeit-und-ueberall\">Pilot training anytime and anywhere<\/h3>\n<p>Auch Lufthansa Aviation Training setzt seit einem Jahr Samsung Gear VR mit einer App von 3spin ein. &#8222;Wir haben ein interaktives Video entwickelt, mit dem sich Flugsch\u00fcler auf ihre ersten \u00dcberlandfl\u00fcge vorbereiten&#8220;, sagt Janna Bents, Referentin Training bei Lufthansa. &#8222;Flugsch\u00fcler k\u00f6nnen virtuell ihre vorgeplanten Orientierungspunkte abfliegen und Informationen erhalten.&#8220; Die neue Methode erm\u00f6gliche es Flugsch\u00fclern, sich noch besser vorab in die Situation hineinzubegeben, erkl\u00e4rt Bents.<\/p>\n<h3 id=\"flugzeuge-durch-messehallen-fliegen-lassen\">Flying aeroplanes through exhibition halls<\/h3>\n<p>Zuletzt setzte Lufthansa eine Microsoft HoloLens ein, um auf der ITB die neue A350 zu pr\u00e4sentieren. &#8222;Da wir auf dem Messestand keinen Platz hatten, ein ganzes Flugzeug auf beeindruckende Weise zu zeigen, haben wir uns entschieden, es einfach als Hologramm durch die Messehalle fliegen zu lassen&#8220;, erkl\u00e4rt Thomas Hoger von von 3spin.<\/p>\n<p><iframe loading=\"lazy\" title=\"How to fit a plane into a trade show booth \u2502 HoloLens Guerilla Marketing \u2502 Lufthansa &amp; 3spin\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/UtuKTqtcVuw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Source: Media release<\/p>","protected":false},"excerpt":{"rendered":"Lufthansa is investing more in virtual and augmented reality. The company is thus underlining the growing importance of the technology...","protected":false},"author":12,"featured_media":6383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-6380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lufthansa investiert in Virtual- und Augmented Reality - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2017\/07\/31\/lufthansa-investiert-in-virtual-und-augmented-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa investiert in Virtual- und Augmented Reality - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Lufthansa investiert verst\u00e4rkt in die Virtual und Augmented Reality. 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