{"id":5987,"date":"2017-06-29T07:41:32","date_gmt":"2017-06-29T07:41:32","guid":{"rendered":"http:\/\/vr-room.ch\/?p=5987"},"modified":"2017-06-25T07:50:39","modified_gmt":"2017-06-25T07:50:39","slug":"virtual-cookie-wie-vr-den-geschmack-veraendert","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2017\/06\/29\/virtual-cookie-wie-vr-den-geschmack-veraendert\/","title":{"rendered":"Virtual Cookie: How VR changes taste"},"content":{"rendered":"

Japanese researchers hack the brains of their test subjects and simulate different flavours using artificial fragrances and VR glasses. The testers think they are eating something completely different to what they are actually putting in their mouths.<\/h3>\n

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A biscuit that can contain five different flavours, even though its composition never changes? An exciting experiment from Japan shows how quickly our brain can be manipulated and literally eats everything.<\/p>\n

Taste bud update with VR<\/h3>\n

Was sich zun\u00e4chst als eine blosse Spielerei und vor allem nach einer verr\u00fcckten Idee anh\u00f6rt, beinhaltet einen seri\u00f6sen Forschungsansatz. Die Ausgangsfragestellung der Labor-Connaisseure des Cyber Interface Labs an der Universit\u00e4t Tokio lautet dabei: \u201eWie k\u00f6nnen wir die menschlichen Sinne so manipulieren, dass wir neue Essenserlebnisse schaffen?“ Der leitende Assistenzprofessor Takuji Narumi will den Menschen damit ein Geschmacksnerven-Update verpassen.<\/p>\n

Change the flavour with a tube and VR<\/h3>\n

The specialised scientific kitchen team hacked the brains of the test subjects with VR glasses and aromas without changing the food itself. The research team uses the VR glasses to project a chocolate image onto a biscuit and directs artificial cocoa flavours into a test person's nose via tubes. The tester actually thinks they have a chocolate biscuit in their mouth instead of a normal butter biscuit. And this despite the fact that the test person even saw the change in colour.<\/p>\n

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The test person looks sceptically at his biscuit.<\/strong><\/p>\n

With their approach, the Tokyo researchers are not manipulating food, but human perception. It has long been proven from other studies that we can easily trick our brain. For example, if we pretend to be happy for 60 seconds with a simple artificial laugh, our brain releases happiness hormones. Something similar happens to our taste buds.<\/p>\n

The YouTube clip shows how the whole thing is supposed to work.<\/p>\n