{"id":5752,"date":"2017-06-02T09:13:23","date_gmt":"2017-06-02T09:13:23","guid":{"rendered":"http:\/\/vr-room.ch\/?p=5752"},"modified":"2017-06-02T09:15:47","modified_gmt":"2017-06-02T09:15:47","slug":"mit-migros-zur-groessten-vr-promotion-der-schweiz","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2017\/06\/02\/mit-migros-zur-groessten-vr-promotion-der-schweiz\/","title":{"rendered":"With Migros to the biggest VR promotion in Switzerland"},"content":{"rendered":"

The extension of the \"MigrosMania\" collection campaign into the virtual world results in the largest VR promotion in Switzerland. The agency Wirz <\/a>has developed 3-D worlds for an app and implemented them with specialists.<\/p>\n

The six-week campaign \"MigrosMania\" is back and is sending Switzerland into collecting fever: for a purchase of 20 francs or more, customers will receive small building elements and iconic Migros products in miniature as a gift, which they can use to build their own colourful Migros branch to their liking. MigrosMania\" is one of the educational Manias that will offer numerous exciting insights into the world of Migros and its shops using virtual reality. The Migros VR glasses required for this are only available on Saturday 3.6.2017 - i.e. tomorrow - per purchase from CHF 60 (max. 3 glasses per purchase). A total of one million pairs of glasses are available throughout Switzerland.<\/p>\n

Migros is the first Swiss retailer to consistently focus on intensive, self-designed brand experiences in 3-D and is launching the largest VR promotion in Switzerland. The new free app for all Android and iOS smartphones is the gateway to a multi-layered, constantly expandable virtual reality experience for children and the young at heart.<\/p>\n