{"id":5109,"date":"2017-03-30T09:07:56","date_gmt":"2017-03-30T09:07:56","guid":{"rendered":"http:\/\/vr-room.ch\/?p=5109"},"modified":"2017-03-30T09:07:56","modified_gmt":"2017-03-30T09:07:56","slug":"vr-testfahrt-mit-ford","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2017\/03\/30\/vr-testfahrt-mit-ford\/","title":{"rendered":"VR test drive with Ford"},"content":{"rendered":"<p><a href=\"http:\/\/www.de.ford.ch\/\">Ford<\/a> m\u00f6chte zuk\u00fcnftige Testfahrten mit der virtuellen Realit\u00e4t erlebbar machen. &#8222;K\u00fcnftig k\u00f6nnte jemand, der einen SUV von Ford kaufen m\u00f6chte, die entsprechenden Baureihen zum Beispiel<br \/>\nvirtuell in der W\u00fcste testfahren, ohne das eigene Haus verlassen zu m\u00fcssen&#8220;, sagt Jeffrey Nowak, Global Digital Experience Chief bei Ford. &#8222;Realistische Eindr\u00fccke von den Eigenschaften eines<br \/>\nFahrzeugs lassen sich dank VR an fast jedem Ort vermitteln, sei es beim Autoh\u00e4ndler im Showroom oder abends zu Hause im Pyjama vor dem Schlafengehen.&#8220;<\/p>\n<p>With the VR experience, the customer already has a clear idea of the desired product before visiting the car dealer, says Ford. In the future, it is conceivable that even the specific odour of the vehicle interior will be part of the virtual reality tour of a car. Ford says it is researching the potential of a range of advanced VR technologies. This includes the integration of digital <a href=\"https:\/\/de.wikipedia.org\/wiki\/Holografie\">Holograms<\/a>that could make it possible to interact with products even more conveniently within the next decade. VR should therefore help with purchasing decisions.<\/p>\n<p>Jeffrey Nowak erg\u00e4nzt: &#8222;Wir m\u00f6chten eines Tages jedes Wunschmodell des Kunden simulieren k\u00f6nnen, angefangen bei der Aussenfarbe bis hin zum exakten Interieur. Am Ende des Prozesses stehen massgeschneiderte Produkte auf Basis der virtuellen Kundenerfahrung. Bez\u00fcglich der Detail-Tiefe gibt es keine technischen Grenzen, die M\u00f6glichkeiten sind schier endlos.&#8220; Ford verwendet schon heute VR bei der Fahrzeugentwicklung. Eine moderne Simulations-Technologie erm\u00f6glicht es den Designern und Ingenieuren, zum Beispiel das Cockpit einer neuen Baureihe ohne die Notwendigkeit eines physisch existierenden Prototyps vollst\u00e4ndig zu simulieren.<\/p>\n<p>Source: Press release<\/p>","protected":false},"excerpt":{"rendered":"Ford m\u00f6chte zuk\u00fcnftige Testfahrten mit der virtuellen Realit\u00e4t erlebbar machen. &#8222;K\u00fcnftig k\u00f6nnte jemand, der einen SUV von Ford&hellip;","protected":false},"author":11,"featured_media":5110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-5109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VR-Testfahrt mit Ford - 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sei es beim Autoh\u00e4ndler im Showroom oder abends zu Hause im Pyjama vor dem Schlafengehen\". 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