{"id":5109,"date":"2017-03-30T09:07:56","date_gmt":"2017-03-30T09:07:56","guid":{"rendered":"http:\/\/vr-room.ch\/?p=5109"},"modified":"2017-03-30T09:07:56","modified_gmt":"2017-03-30T09:07:56","slug":"vr-testfahrt-mit-ford","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2017\/03\/30\/vr-testfahrt-mit-ford\/","title":{"rendered":"VR test drive with Ford"},"content":{"rendered":"<p><a href=\"http:\/\/www.de.ford.ch\/\">Ford<\/a> wants to make it possible to experience future test drives with virtual reality. \"In future, someone who wants to buy a Ford SUV will be able to test drive the corresponding model series, for example.<br \/>\ntest drive virtually in the desert without having to leave your own home,\" says Jeffrey Nowak, Global Digital Experience Chief at Ford. \"Realistic impressions of the characteristics of a<br \/>\nThanks to VR, vehicles can be conveyed almost anywhere, be it at the car dealership in the showroom or at home in your pyjamas before going to bed in the evening.\"<\/p>\n<p>With the VR experience, the customer already has a clear idea of the desired product before visiting the car dealer, says Ford. In the future, it is conceivable that even the specific odour of the vehicle interior will be part of the virtual reality tour of a car. Ford says it is researching the potential of a range of advanced VR technologies. This includes the integration of digital <a href=\"https:\/\/de.wikipedia.org\/wiki\/Holografie\">Holograms<\/a>that could make it possible to interact with products even more conveniently within the next decade. VR should therefore help with purchasing decisions.<\/p>\n<p>Jeffrey Nowak adds: \"One day, we want to be able to simulate every model the customer wants, from the exterior colour to the exact interior. At the end of the process, we will have customised products based on the virtual customer experience. There are no technical limits in terms of the level of detail, the possibilities are almost endless.\" Ford is already using VR in vehicle development. Modern simulation technology enables designers and engineers to fully simulate the cockpit of a new model series, for example, without the need for a physically existing prototype.<\/p>\n<p>Source: Press release<\/p>","protected":false},"excerpt":{"rendered":"Ford wants to make future test drives experienceable with virtual reality. \"In the future, someone driving a Ford SUV could...","protected":false},"author":11,"featured_media":5110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VR-Testfahrt mit Ford - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2017\/03\/30\/vr-testfahrt-mit-ford\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VR-Testfahrt mit Ford - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Ford m\u00f6chte zuk\u00fcnftige Testfahrten mit der virtuellen Realit\u00e4t erlebbar machen. &#8220;K\u00fcnftig k\u00f6nnte jemand, der einen SUV von Ford&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/en\/2017\/03\/30\/vr-testfahrt-mit-ford\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-30T09:07:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/Ford-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vr-room.ch\/2017\/03\/30\/vr-testfahrt-mit-ford\/\",\"url\":\"https:\/\/vr-room.ch\/2017\/03\/30\/vr-testfahrt-mit-ford\/\",\"name\":\"VR-Testfahrt mit Ford - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vr-room.ch\/2017\/03\/30\/vr-testfahrt-mit-ford\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vr-room.ch\/2017\/03\/30\/vr-testfahrt-mit-ford\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/Ford-scaled.jpeg\",\"datePublished\":\"2017-03-30T09:07:56+00:00\",\"dateModified\":\"2017-03-30T09:07:56+00:00\",\"author\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/4022b4e1fba06681ac263b25c0f1e3d2\"},\"breadcrumb\":{\"@id\":\"https:\/\/vr-room.ch\/2017\/03\/30\/vr-testfahrt-mit-ford\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vr-room.ch\/2017\/03\/30\/vr-testfahrt-mit-ford\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/vr-room.ch\/2017\/03\/30\/vr-testfahrt-mit-ford\/#primaryimage\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/Ford-scaled.jpeg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/Ford-scaled.jpeg\",\"width\":2560,\"height\":1561,\"caption\":\"Die \\\"Virtual Reality\\\"-Technologie (VR) wird die Art und Weise, wie Konsumenten k\u00fcnftig leben und handeln, in vielerlei Hinsicht ver\u00e4ndern, so die Einsch\u00e4tzung von Experten*: So werden sich die Kunden mittels VR \u00fcber Produkte und Dienstleistungen vom eigenen Sofa aus informieren k\u00f6nnen. \\\"K\u00fcnftig k\u00f6nnte jemand, der einen SUV von Ford kaufen m\u00f6chte, die entsprechenden Baureihen zum Beispiel virtuell in der W\u00fcste testfahren, ohne das eigene Haus verlassen zu m\u00fcssen\\\", sagt Jeffrey Nowak, Global Digital Experience Chief, Ford Motor Company. \\\"Realistische Eindr\u00fccke von den Eigenschaften eines Fahrzeugs lassen sich dank VR an fast jedem Ort vermitteln - sei es beim Autoh\u00e4ndler im Showroom oder abends zu Hause im Pyjama vor dem Schlafengehen\\\". 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