{"id":4804,"date":"2017-03-23T08:34:22","date_gmt":"2017-03-23T08:34:22","guid":{"rendered":"http:\/\/vr-room.ch\/?p=4804"},"modified":"2017-03-24T15:06:39","modified_gmt":"2017-03-24T15:06:39","slug":"sandkastenspielen-mal-anders","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2017\/03\/23\/sandkastenspielen-mal-anders\/","title":{"rendered":"Playing in the sandbox in a different way"},"content":{"rendered":"<p>Enter the Sandbox - sounds almost as good as Enter the Sandman by Metallica and goes down at least as well. Audi shows how strong VR brand content works with an ingenious VR application.<\/p>\n<p>Playing in the sandpit is definitely not only entertaining for children with this application. Together with the creative agency POL and the production studio <a href=\"https:\/\/www.mediamonks.com\/\">MediaMonks <\/a>the car manufacturer Audi in Norway has developed a virtual reality experience in which users have fun as drivers in a sandpit.<\/p>\n<p><iframe loading=\"lazy\" title=\"Se teknologien bak Audi Sandbox\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/8Ik4Pn2fF7c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The highlight is the link between the real world and virtual reality. Firstly, users can create their own race track in a real sandpit. This course is then scanned with an infrared camera. The data is then translated into a VR animation with all the bends, tunnels and hills. The floor of the sandpit then quickly becomes a lake in VR. After recording the terrain, users can then race along their personalised route in a miniature Q5. Simply brilliant!<\/p>\n<p>https:\/\/youtu.be\/DZQbmoyPacU<\/p>\n<p>Source: Youtube<\/p>","protected":false},"excerpt":{"rendered":"Enter the Sandbox - sounds almost as good as Enter the Sandman by Metallica and also goes at least...","protected":false},"author":12,"featured_media":4808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-4804","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-entertainment","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sandkastenspielen mal anders - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2017\/03\/23\/sandkastenspielen-mal-anders\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandkastenspielen mal anders - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Enter the Sandbox \u2013 klingt fast so gut wie Enter the Sandman von Metallica und geht auch mindestens&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/en\/2017\/03\/23\/sandkastenspielen-mal-anders\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-23T08:34:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-24T15:06:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/AUDI_ENTER_SANDBOX_VR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2017\\\/03\\\/23\\\/sandkastenspielen-mal-anders\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2017\\\/03\\\/23\\\/sandkastenspielen-mal-anders\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Sandkastenspielen mal anders\",\"datePublished\":\"2017-03-23T08:34:22+00:00\",\"dateModified\":\"2017-03-24T15:06:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2017\\\/03\\\/23\\\/sandkastenspielen-mal-anders\\\/\"},\"wordCount\":172,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2017\\\/03\\\/23\\\/sandkastenspielen-mal-anders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/AUDI_ENTER_SANDBOX_VR.jpg\",\"articleSection\":[\"Entertainment\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2017\\\/03\\\/23\\\/sandkastenspielen-mal-anders\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2017\\\/03\\\/23\\\/sandkastenspielen-mal-anders\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/fr\\\/2017\\\/03\\\/23\\\/sandkastenspielen-mal-anders\\\/\",\"name\":\"Sandkastenspielen mal anders - 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