{"id":20624,"date":"2022-06-15T11:46:12","date_gmt":"2022-06-15T11:46:12","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20624"},"modified":"2022-06-07T11:50:25","modified_gmt":"2022-06-07T11:50:25","slug":"erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2022\/06\/15\/erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar\/","title":{"rendered":"Switzerland's first official shop: the Lego world comes to life digitally in Geneva"},"content":{"rendered":"<div class=\"headline__inner\">\n<h3 id=\"im-genfer-manor-oeffnete-vor-kurzem-der-erste-lego-shop-der-zukunft-seine-tore-dank-digitalem-spieltisch-und-einer-digibox-werden-die-lego-sets-lebendig\" class=\"headline__lead\">The first Lego shop of the future recently opened its doors in Geneva's Manor. Thanks to a digital play table and a Digibox, the Lego sets come to life.<\/h3>\n<div class=\"progressbar__wrapper\">\n<div class=\"progressbar\">\n<div class=\"progressbar__line\">\n<div class=\"image-description__author\">Attention Lego fans: At Manor in Geneva, the Lego world can be experienced in a digital way. The Danish manufacturer of Lego bricks will open the first \"Shop of the Future\" in Switzerland on Wednesday, according to Manor. The new shop-in-shop covers around 100 square metres and offers large models, a digital play table and a Digibox that \"brings Lego sets to life\" thanks to augmented reality.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p id=\"id-doc-1g4eq10hj0\" class=\"articlecomponent text regwalled\" data-team-paragraph=\"\" data-nzz-article-component=\"\">Geneva seems to be a good place for the Danish toy manufacturer. Last November, Switzerland's first Lego shop opened at the Eaux-Vives station in Geneva. The pop-up shop also functioned as a test. Lego is correspondingly confident: \"Manor in Geneva is the ideal location for our Swiss premiere of the Lego shop of the future,\" says Maximilian Schmidl from Lego.<\/p>\n<p id=\"id-doc-1g4es15eh1\" class=\"articlecomponent text regwalled\" data-team-paragraph=\"\" data-vars-danzz-last-article-element=\"true\" data-nzz-article-component=\"\">There are a few shops in Switzerland that specialise in selling the iconic building blocks. However, the shop in Geneva is the only official Lego one to remain open permanently in Switzerland.<\/p>\n<p data-team-paragraph=\"\" data-vars-danzz-last-article-element=\"true\" data-nzz-article-component=\"\">Source: Aargauer Zeitung<\/p>","protected":false},"excerpt":{"rendered":"The first Lego shop of the future recently opened its doors at the Manor in Geneva. Thanks to a digital play table and a...","protected":false},"author":12,"featured_media":20625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erster offizieller Laden der Schweiz: In Genf wird die Lego-Welt digital erlebbar - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2022\/06\/15\/erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erster offizieller Laden der Schweiz: In Genf wird die Lego-Welt digital erlebbar - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Im Genfer Manor \u00f6ffnete vor kurzem der erste Lego-Shop der Zukunft seine Tore. Dank digitalem Spieltisch und einer&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/en\/2022\/06\/15\/erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-15T11:46:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/06\/Screenshot-2022-06-07-at-13-48-17-Lego-eroeffnet-in-Genf-ersten-offiziellen-Laden-der-Schweiz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"546\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/06\\\/15\\\/erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/06\\\/15\\\/erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Erster offizieller Laden der Schweiz: In Genf wird die Lego-Welt digital erlebbar\",\"datePublished\":\"2022-06-15T11:46:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/06\\\/15\\\/erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar\\\/\"},\"wordCount\":196,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/06\\\/15\\\/erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Screenshot-2022-06-07-at-13-48-17-Lego-eroeffnet-in-Genf-ersten-offiziellen-Laden-der-Schweiz.png\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/06\\\/15\\\/erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/06\\\/15\\\/erster-offizieller-laden-der-schweiz-in-genf-wird-die-lego-welt-digital-erlebbar\\\/\",\"name\":\"Erster offizieller Laden der Schweiz: In Genf wird die Lego-Welt digital erlebbar - 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