{"id":20362,"date":"2022-03-04T18:02:03","date_gmt":"2022-03-04T18:02:03","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20362"},"modified":"2022-02-28T18:09:52","modified_gmt":"2022-02-28T18:09:52","slug":"disney-will-ins-metaversum","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2022\/03\/04\/disney-will-ins-metaversum\/","title":{"rendered":"Disney wants to enter the metaverse"},"content":{"rendered":"
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Nach Facebook-Mutter Meta und Microsoft hat nun auch Disney seine Pl\u00e4ne f\u00fcr ein Metaversum angek\u00fcndigt. Das Unternehmen ernannte einen Verantwortlichen, der das Konzept umsetzen soll. Geplant sind etwa Augmented Reality Erlebnisse, die Disney in seinen Freizeitparks anbieten will.<\/h3>\n<\/div>\n
Auch Disney will im Metavers mitmischeln. Der Unterhaltungsriese hat einen seiner Top-Manager mit der Aufgabe betreut, entsprechende Strategien auszuarbeiten, wie die Nachrichtenagentur Reuters<\/a> berichtet. Mike White fungiert nun als Senior Vice President of Next Generation Storytelling and Consumer Experiences. Das heisst, er entscheidet \u00fcber die Mittel f\u00fcr Disneys Metaversum-Projekt.<\/span><\/div>\n
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Dass Disney physische und virtuelle Welten miteinander verbinden will, liegt auf der Hand. Der Konzern ist nicht nur f\u00fchrend in der Produktion und Verbreitung von Unterhaltungsinhalten, sondern auch ein Riese unter den Freizeitparks und ein technologischer Pionier. Die Firma verf\u00fcgt \u00fcbrigens \u00fcber ein Forschungslabor an der ETH Z\u00fcrich<\/a>.<\/span><\/p>\n

Meta-Disneyland<\/span><\/h3>\n

Disneys k\u00f6nnte seine Metaversum-Version in einem Dutzend Themenparks vermarkten. Der Konzern liess k\u00fcrzlich einen VR Simulator patentieren. Dieser soll mit einem Augmented Reality Helm funktionieren, der es den Besuchern von Disneyland erm\u00f6glichen w\u00fcrde, virtuelle 3-D-Elemente \u00fcber die Kulissen des Parks legen zu lassen. \u00abWir sind begeistert von den M\u00f6glichkeiten, die mit dieser Art von Technologie verbunden sind“, sagte der Disney-Sprecher der „Los Angeles Times<\/a>.\u00bb<\/span><\/p>\n

Vor einem Jahr schrieb der Technologiechef der Disney-Parks in einem Beitrag auf Linkedin<\/a>: \u00abWenn wir in die Zukunft blicken, sind vernetzte Parkerlebnisse, die die physische und digitale Barriere \u00fcberwinden und neue Erz\u00e4hl-Ebenen er\u00f6ffnen, eines unserer spannendsten Interessengebiete. Ich nenne dieses Konzept den Metaversum-Themenpark – hier konvergieren die physische und die digitale Welt, mit Wearables, Smartphones und digitalen Zugangspunkten, die die G\u00e4ste in die Erlebnisse des Metaversums eintauchen lassen\u00ab. Diese Erfahrungen seien dauerhaft, und die Einbindung der G\u00e4ste f\u00e4nde innerhalb und ausserhalb der Parks statt. <\/span><\/p>\n

Technologische F\u00e4higkeiten<\/span><\/h3>\n

Um im Metaversum zu wachsen, wird sich Disney noch mehr zu einem Technologieunternehmen wandeln m\u00fcssen. Vor einigen Tagen erkl\u00e4rte Disneys CEO Bob Chapek anl\u00e4sslich der Pr\u00e4sentation<\/a> der Ergebnisse f\u00fcr das erste Quartal 2022: \u00abOb Sie es nun Metaversum nennen oder eine Mischung aus physischen und digitalen Erfahrungen – ich denke, Disney sollte sich in diesem Bereich auszeichnen. Und es ist sehr wichtig, dass wir unsere F\u00e4higkeiten und die Art der Mitarbeiter, die wir f\u00fcr die Walt Disney Company gewinnen, weiter ausbauen, um unsere aggressive und ehrgeizige Technologieagenda widerzuspiegeln.\u00bb<\/span><\/p>\n<\/div>\n<\/div>\n

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Quelle: cetoday<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"After Facebook parent Meta and Microsoft, Disney has now also announced its plans for a metaverse. 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