{"id":20118,"date":"2021-10-11T18:27:00","date_gmt":"2021-10-11T18:27:00","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20118"},"modified":"2021-12-16T10:26:19","modified_gmt":"2021-12-16T10:26:19","slug":"rivella-erweckt-plakate-zum-leben","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/","title":{"rendered":"Rivella brings posters to life"},"content":{"rendered":"<div class=\"entry-content\">\n<h3 id=\"mit-einem-virtuellen-augmented-reality-ar-erlebnis-auf-plakaten-kann-man-mit-rivella-die-schweizer-bergwelt-hautnah-erleben-und-an-einem-gewinnspiel-teilnehmen\">With a virtual augmented reality (AR) experience on posters, you can experience the Swiss mountains up close with Rivella and take part in a competition.<\/h3>\n<div id=\"news-paragraphs-above-ad\">\n<p>Rivella has long since discovered AR for itself, as we have already <a href=\"https:\/\/vr-room.ch\/en\/?s=rivella\">reported.<\/a> The strategy seems to be working, which is why a special campaign is continuing: anyone passing by a Swiss brand poster for Rivella Refresh in autumn or holding one of the sampling bottles in their hand can immerse themselves directly in the Swiss mountains via integrated augmented reality technology and experience a paragliding flight up close. Consumers have to start the webAR application using a QR code and scan the Rivella bottle on the poster or in the sampling box.<\/p>\n<p>A virtual mountain world opens up with a Rivella bottle on a paraglider. Three paraglider tricks are used to explain the product benefits of Rivella Refresh to consumers in a creative, interactive way: natural, less sugar and lighter in flavour.<\/p>\n<\/div>\n<p>At the same time, users can then win a refresh box containing four bottles.<\/p>\n<p>The concept, design and development were carried out by the agency Staay Interactive.<\/p>\n<p>Source: W&amp;V<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"With a virtual augmented reality (AR) experience on posters, you can get up close and personal with the Swiss mountains with Rivella...","protected":false},"author":12,"featured_media":20119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rivella erweckt Plakate zum Leben - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivella erweckt Plakate zum Leben - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Mit einem virtuellen Augmented Reality (AR) Erlebnis auf Plakaten kann man mit Rivella die Schweizer Bergwelt hautnah erleben&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/en\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T18:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T10:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/12\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Rivella erweckt Plakate zum Leben\",\"datePublished\":\"2021-10-11T18:27:00+00:00\",\"dateModified\":\"2021-12-16T10:26:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/\"},\"wordCount\":184,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/\",\"name\":\"Rivella erweckt Plakate zum Leben - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg\",\"datePublished\":\"2021-10-11T18:27:00+00:00\",\"dateModified\":\"2021-12-16T10:26:19+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg\",\"width\":1024,\"height\":576,\"caption\":\"Rivella erweckt Plakate zum Leben\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2021\\\/10\\\/11\\\/rivella-erweckt-plakate-zum-leben\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rivella erweckt Plakate zum Leben\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rivella erweckt Plakate zum Leben - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/en\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/","og_locale":"en_GB","og_type":"article","og_title":"Rivella erweckt Plakate zum Leben - Schweizer Virtual Reality News","og_description":"Mit einem virtuellen Augmented Reality (AR) Erlebnis auf Plakaten kann man mit Rivella die Schweizer Bergwelt hautnah erleben&hellip;","og_url":"http:\/\/vr-room.ch\/en\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2021-10-11T18:27:00+00:00","article_modified_time":"2021-12-16T10:26:19+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/12\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nathalie","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/#article","isPartOf":{"@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"Rivella erweckt Plakate zum Leben","datePublished":"2021-10-11T18:27:00+00:00","dateModified":"2021-12-16T10:26:19+00:00","mainEntityOfPage":{"@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/"},"wordCount":184,"image":{"@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/12\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg","articleSection":["Schweiz"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/","url":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/","name":"Rivella erweckt Plakate zum Leben - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/12\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg","datePublished":"2021-10-11T18:27:00+00:00","dateModified":"2021-12-16T10:26:19+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/12\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/12\/Rivella_AR-Experience_Samplingbox-1024x576-1.jpg","width":1024,"height":576,"caption":"Rivella erweckt Plakate zum Leben"},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/it\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Rivella erweckt Plakate zum Leben"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Swiss Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/en\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/20118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/comments?post=20118"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/20118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media\/20119"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media?parent=20118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/categories?post=20118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/tags?post=20118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}