{"id":19980,"date":"2021-09-23T12:00:06","date_gmt":"2021-09-23T12:00:06","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19980"},"modified":"2021-09-16T12:08:32","modified_gmt":"2021-09-16T12:08:32","slug":"astrea-will-vr-filme-zugaenglicher-machen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2021\/09\/23\/astrea-will-vr-filme-zugaenglicher-machen\/","title":{"rendered":"Astrea wants to make VR films more accessible"},"content":{"rendered":"

Many good virtual reality (VR) films are only released for VR platforms long after their festival premiere - or not at all. VR publisher Astrea wants to finally change that.<\/h3>\n

VR films have a hard time reaching the masses. Although there are more and more high-quality VR films, (including Swiss films such as Cave, which celebrated its world premiere in Venice and of which we recently reported<\/a>However, they often go unnoticed or are reserved for festivals, museums and arcades for a long time before they appear on a VR platform - if at all. This holds the young art form back.<\/p>\n

VR films: more platforms, more languages<\/h3>\n

Now one of the most prominent production companies for VR films, Atlas V, has founded a sister company focussing on the distribution and marketing of VR films: Astra will oversee Atlas V projects as well as external VR films.<\/p>\n

The aim is to release the works on as many platforms and in as many languages as possible and sensible. So that more people come into contact with V films.<\/p>\n

Due to the fragmentation of the VR market, this is a major challenge: each platform has its own requirements in terms of performance and compatible hardware. Astrea wants to support VR filmmakers in this work.<\/p>\n

Astrea: a large portfolio of VR films<\/h3>\n

Astrea wants to work closely with the press, Youtubers and platform operators such as Facebook and Valve to market the VR films.<\/p>\n

The company manages 37 projects, including many acclaimed VR films such as Gloomy Eyes<\/a>Spheres and Battlescar<\/a>. Five to ten new plants are to be contracted each year. The team currently consists of four employees working from London and Paris and is to be expanded in the coming months.<\/p>\n

\n

Astrea's co-director Danielle Giroux is confident about the future of the VR film medium. \"Just because the majority are interested in games doesn't mean that narrative VR films have no place. People don't always know what they like until they've tried it.\"<\/p>\n

More information is available on the official website<\/a> of the publisher.<\/p>\n

Source: Mixed<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Many good virtual reality (VR) films are released for VR platforms long after their festival premiere - or even...","protected":false},"author":12,"featured_media":19981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"\nAstrea will VR Filme zug\u00e4nglicher machen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2021\/09\/23\/astrea-will-vr-filme-zugaenglicher-machen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Astrea will VR Filme zug\u00e4nglicher machen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Viele gute Virtual Reality (VR) Filme erscheinen erst lange nach ihrer Festivalspremiere f\u00fcr VR Plattformen \u2013 oder gar…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/en\/2021\/09\/23\/astrea-will-vr-filme-zugaenglicher-machen\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-23T12:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-16T12:08:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/09\/Astrea_Logo-1200x675.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vr-room.ch\/en\/2021\/09\/23\/astrea-will-vr-filme-zugaenglicher-machen\/\",\"url\":\"https:\/\/vr-room.ch\/en\/2021\/09\/23\/astrea-will-vr-filme-zugaenglicher-machen\/\",\"name\":\"Astrea will VR Filme zug\u00e4nglicher machen - 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