{"id":19668,"date":"2021-07-02T08:57:59","date_gmt":"2021-07-02T08:57:59","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19668"},"modified":"2021-06-30T11:18:02","modified_gmt":"2021-06-30T11:18:02","slug":"swiss-augmented-reality-barometer-2021","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2021\/07\/02\/swiss-augmented-reality-barometer-2021\/","title":{"rendered":"Swiss Augmented Reality Barometer 2021"},"content":{"rendered":"<h3 id=\"augmented-reality-ist-in-der-schweiz-angekommen-rund-die-haelfte-der-schweizer-bevoelkerung-hat-laut-der-neusten-studie-der-universitaet-luzern-schon-einmal-eine-ar-anwendung-genutzt-trotzdem-stehe\">Augmented Reality ist in der Schweiz angekommen. Rund die H\u00e4lfte der Schweizer Bev\u00f6lkerung hat laut der neusten Studie der Universit\u00e4t Luzern schon einmal eine AR-Anwendung genutzt. Trotzdem stehe die Technologie noch in den Anf\u00e4ngen.<!--more--><\/h3>\n<div class=\"clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item\">\n<div id=\"9E054983-4F69-909F-AE31-8606B07389AE\" class=\"story story_body\">\n<p class=\"para para_$ID\/NormalParagraphStyle\"><span class=\"char char_$ID\/[No_character_style]\">In der Schweiz finden AR Apps zunehmend Anklang. Wie die Studie Swiss Augmented Reality Barometer 2021 der Universit\u00e4t Luzern zeigt, hat rund die H\u00e4lfte der Schweizer Bev\u00f6lkerung bereits einmal eine Augmented Reality Anwendung benutzt. Die H\u00e4lfte wiederum tat dies, ohne zu wissen, dass es sich dabei um AR Technologie handelt. Mehr als zwei Drittel der Befragten gaben an, mit den bisher verwendeten AR-Apps zufrieden zu sein.<\/span><\/p>\n<p>NutzerInnen von AR Anwendungen sind im Vergleich zu AR Nicht NutzerInnen j\u00fcnger, besser ausgebildet und affiner gegen\u00fcber neuen Technologien. SchweizerInnen w\u00fcnschen sich AR-Anwendungen am meisten von Detailhandelsunternehmen, M\u00f6belh\u00e4ndlern sowie Bekleidungsgesch\u00e4ften. 30% der SchweizerInnen k\u00f6nnen sich in Zukunft vorstellen, AR-Brillen im Alltag zu verwenden.<\/p>\n<h3 id=\"ar-als-ersatz-fuer-den-ladenbesuch\" class=\"para para_Zwischentitel\"><span class=\"char char_$ID\/[No_character_style]\">AR als Ersatz f\u00fcr den Ladenbesuch?<\/span><\/h3>\n<p class=\"para para_$ID\/NormalParagraphStyle\"><span class=\"char char_$ID\/[No_character_style]\">Zu den am meisten verwendeten Augmented Reality Anwendungen z\u00e4hlten beispielsweise Gesichtsfilter auf sozialen Medien, das virtuelle Anzeigen von Bergnamen, Abstandsmessungen in Innenr\u00e4umen, aber auch die virtuelle Darstellung von Produkten. Rund ein Drittel der Bev\u00f6lkerung habe Augmented Reality zur virtuellen Darstellung von Produkten verwendet &#8211; etwa zur Platzierung von M\u00f6beln in der Wohnung, aber auch f\u00fcr das Anprobieren von Kleidung. 39 Prozent der Befragten gaben laut Studie zudem an, dass diese Anwendung den Ladenbesuch k\u00fcnftig ersetzen k\u00f6nnten.<\/span><\/p>\n<p class=\"para para_$ID\/NormalParagraphStyle\"><span class=\"char char_$ID\/[No_character_style]\"> \u00abAugmented-Reality-Produktdarstellungen erm\u00f6glichen es, die Produkte direkt am Verwendungsort zu sehen. Konsumentinnen und Konsumenten k\u00f6nnen sich dadurch ein erstes Bild von dem Produkt machen, ohne zuvor in ein Gesch\u00e4ft fahren zu m\u00fcssen\u00bb, sagt Studienleiter Reto Hofstetter dazu. Weiter k\u00f6nnten sich Nutzerinnen und Nutzer gut vorstellen, AR-Apps zur Navigation an unbekannten Orten zu nutzen.<\/span><\/p>\n<p class=\"para para_$ID\/NormalParagraphStyle\"><span class=\"char char_$ID\/[No_character_style]\">Ob AR Apps Ladenbesuche in Zukunft obsolet machen und wie die Technologie den Schweizer Markt beeinflussen wird, lasse sich jedoch schwer absch\u00e4tzen. Dies herauszufinden, sei die Aufgabe der Grundlagenforschung.<\/span><\/p>\n<p>Der Swiss Augmented Reality Barometer ist die schweizweit erste repr\u00e4sentative Studie zur Nutzung von und Konsumenteneinstellung gegen\u00fcber Augmented Reality Anwendungen. Die Ergebnisse geben einen ersten Einblick in die Relevanz von AR Anwendungen f\u00fcr den Schweizer Markt. Der mehr als 60-seitige Studienbericht kann ab Ende Juni 2021 <a href=\"https:\/\/ar-barometer.ch\/\">bestellt<\/a> werden.<\/p>\n<p>Quelle: Netzwoche \/ ar-barometer<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Augmented reality has arrived in Switzerland. According to the latest study, around half of the Swiss population has...","protected":false},"author":12,"featured_media":19672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-19668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swiss Augmented Reality Barometer 2021 - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2021\/07\/02\/swiss-augmented-reality-barometer-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss Augmented Reality Barometer 2021 - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Augmented Reality ist in der Schweiz angekommen. 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