{"id":19040,"date":"2021-03-27T10:07:31","date_gmt":"2021-03-27T10:07:31","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19040"},"modified":"2021-03-25T18:37:52","modified_gmt":"2021-03-25T18:37:52","slug":"augmented-reality-zum-shoppen-in-schweiz","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2021\/03\/27\/augmented-reality-zum-shoppen-in-schweiz\/","title":{"rendered":"Augmented Reality for shopping in Switzerland"},"content":{"rendered":"
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Laut E-Com Report DACH k\u00f6nnen sich knapp ein Drittel <\/span>der Menschen in der Schweiz vorstellen<\/span>, dass sie Augmented Reality zum Shoppen einsetzen.
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F\u00fcr die Studie im Zusammenhang mit Online Shopping wurden rund 4000 Konsumentinnen und Konsumenten aus der Schweiz, Deutschland und \u00d6sterreich befragt. Nicht nur das Einkaufen im Internet, sondern auch die Akzeptanz neuer Einkaufsangebote nahm die Studie von Marketagent.com Schweiz unter die Lupe. Das Ergebnis:
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Augmented Reality ja – DNA-Tests nein <\/span><\/h3>\n

Die Mehrheit der Befragten kann es sich noch nicht vorstellen, in Gesch\u00e4ften ohne Mitarbeitende oder mit der Nutzung von Augmented Reality einzukaufen. Immerhin, Augmented Reality zum Shoppen einzusetzen, k\u00f6nnen sich 31 Prozent vorstellen. Gleich viele Befragte k\u00f6nnen sich vorstellen, per Gesichtserkennung oder Fingerabdruck zu bezahlen. Am kleinsten war die Akzeptanz mit 15 Prozent f\u00fcr Produkte, die \u00fcber einen DNA-Test den Bed\u00fcrfnissen des jeweiligen Verbrauchers angepasst werden. <\/span><\/p>\n

F\u00fcr die knapp ein Drittel, gibt es ja schon das eine oder andere Angebot, wie z.B. die App von IKEA<\/a> (siehe Titelbild).<\/p>\n

Quelle: cetoday
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