\"We need a second Venice,\" says Swiss professor Bruno Frey. This is not about making Venice accessible now during the Corona Pandemic, as many current solutions do. It's about so-called normal over-tourism. He thinks that now is exactly the time to design a gentler form of tourism. Venice is just one example.<\/p>\n
And a very good one, because on some days 130,000 visitors overran the old town. There were sometimes over 30 million tourists per year. In 1949, there were only less than half a million. At the same time, the number of residents has dropped to only about 50,000 today. Housing is becoming unaffordably expensive, the quality of life is declining, but so is the experience for visitors.<\/p>\n
Although tourism naturally brings in a lot of money, it definitely has its downsides. Cultural overtourism is the new buzzword for historical sights, museums and cities that are extremely crowded by tourists. The negative effects apply both to the cultural places and to the people who live there. In response, protests are increasing and cultural bodies and mayors are increasingly taking measures to limit the flow of tourists.<\/p>\n
Frey: The tourism industry is one of the world's fastest growing sectors of the economy, the number of visitors to Europe will increase from just over 500 million people in 2010 to around 850 million in 2030. But value creation is not increasing at the same rate. Exuberant tourism goes hand in hand with ever shorter visiting times; in the last 20 years, the length of stay has decreased by 15 per cent. This turbo-tourism is economically, ecologically and psychologically unsustainable.<\/p>\n
Bruno Frey geht in seinem Buch der Frage nach: Ist dies das Ende einer „Kultur f\u00fcr alle“? Er schl\u00e4gt im Gegenteil eine Erweiterung des Angebotes als \u00abNeue Originale\u00bb vor: Die wichtigsten Monumente werden an einem geografisch geeigneten Ort identisch kopiert. Erg\u00e4nzend werden den Besuchern mithilfe digitaler Informationstechnologien sprich Augmented und Virtual Reality inklusive Hologramme Geschichte und Kultur der Orte nahe gebracht.<\/p>\n
Adjacent hotels, restaurants and shops provide the necessary accompanying infrastructure. In this way, the flow of tourists can be distributed between the original and the \"new originals\". This idea is outlined with its organisational and economic challenges and distinguished from existing Disneyland concepts. Especially for families with children and generally culturally interested people - i.e. for the largest number of visitors - this can be very attractive.<\/p>\n
Source: der Spiegel \/ Cultural Management<\/p>\n
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