{"id":18775,"date":"2021-02-01T10:30:20","date_gmt":"2021-02-01T10:30:20","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18775"},"modified":"2021-01-27T18:44:20","modified_gmt":"2021-01-27T18:44:20","slug":"die-schweiz-hat-jetzt-ein-film-labor-fuer-virtuelle-welten","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2021\/02\/01\/die-schweiz-hat-jetzt-ein-film-labor-fuer-virtuelle-welten\/","title":{"rendered":"Switzerland now has a film lab for virtual worlds"},"content":{"rendered":"

The new Story Lab of Migros Culture Percentage now promotes games and virtual reality projects in addition to films. The goal: synergies instead of competition and media diversity.<\/h3>\n

<\/p>\n

Like other Swiss funding institutions, for example Pro Helvetia, <\/span><\/a>or the Pacte de l'audiovisuel of the SRG,<\/span><\/a> the Migros Culture Percentage is now also taking the development of content for new and interactive media on board.<\/p>\n

As part of the Solothurn Film Festival, the Migros Culture Percentage presented the \"Story Lab<\/a>\"is presented. Film funding is no longer just about \"film\": the Story Lab is open to all kinds of audiovisual narrative formats. Specifically, projects in the areas of film, series, virtual reality, augmented reality, 360 degrees, cross-media and games are to be funded.<\/p>\n

Responding to change<\/h3>\n

More audiovisual formats - does that mean less film funding? Nadine Adler Spiegel, who heads the Migros Culture Percentage Story Lab, counters: \"We don't have a subscription to funding. As a private institution, we are free to react to the digital transformation and to a reception behaviour that is changing.\"<\/p>\n

However, the new distribution mode does not aim to put old and new arts in a competitive relationship. On the contrary, synergies are to be created.<\/p>\n

\"We finance ideas and research. It can also happen that only during the development of the material does it become clear which audiovisual format best suits a project,\" adds Nadine Adler Spiegel.<\/p>\n

Future-oriented content and synergies<\/h3>\n

The fact that the Story Lab is taking on these new formats is forward-looking. In addition to their artistic relevance, audio-visual content increasingly has a functional touch: gamification in teaching materials, apps with informative audio-play accompaniment on hiking trails or animated museum tours on tablets - all these offerings need solid storytelling.<\/p>\n

Accompaniment is at the centre<\/h3>\n

The Migros Culture Percentage Story Lab deliberately focuses on projects that are still in their early stages. \"It is a need in the sector to accompany the development process of a project, for example with coaching and mentoring, and not least to mediate between the artists and provide them with a network,\" says Nadine Adler Spiegel.<\/p>\n

How many projects the Story Lab will support each year is still open.<\/p>\n

Source: SRF \/ Storylab<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"The new Story Lab of Migros Culture Percentage now promotes games and virtual reality projects in addition to films. 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