{"id":16727,"date":"2020-04-15T12:00:32","date_gmt":"2020-04-15T12:00:32","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16727"},"modified":"2020-04-06T12:01:55","modified_gmt":"2020-04-06T12:01:55","slug":"wie-asics-seine-neuen-schuhe-in-virtual-reality-enthuellt","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2020\/04\/15\/wie-asics-seine-neuen-schuhe-in-virtual-reality-enthuellt\/","title":{"rendered":"How Asics unveils its new shoes in virtual reality"},"content":{"rendered":"

Major events are cancelled, what now? Japanese trainers manufacturer Asics shows how to unveil a new product during the coronavirus restrictions. They tried it in virtual reality.<\/h3>\n

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Japanese trainers manufacturer Asics was actually planning a big company event to present its latest running shoe collection to journalists at its headquarters in Tokyo. However, the coronavirus restrictions got in the way of this plan.<\/p>\n

The new task for corporate communications: how to get the story of the three new trainers with special soles that have been elaborately optimised for runners across to journalists in a convincing way?<\/p>\n

Of course, test models could simply have been sent out. But this would probably not have led to the same result as the originally planned presentation with drum and fanfare; moreover, journalists are not the actual target group of the high-tech running shoe. In addition, the logistical effort would have been high.<\/p>\n

VR presentation with Oculus Quest<\/h3>\n

Instead, the Japanese company opted for an idea that was probably no less elaborate, but at least unusual and therefore attention-grabbing: they sent Oculus Quest VR goggles to journalists with a pre-installed tour of Asic's \"Innovation Lab\".<\/p>\n

It showed the three new shoes and their specifications. However, in the short time available, it was only enough for a 360-degree experience with a 2D screen for videos and animated 3D models of the shoes.<\/p>\n