{"id":16466,"date":"2020-03-01T10:58:34","date_gmt":"2020-03-01T10:58:34","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16466"},"modified":"2020-03-09T15:09:14","modified_gmt":"2020-03-09T15:09:14","slug":"serviceplan-suisse-launcht-kampagne-mit-ar-fuer-neue-up-box","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2020\/03\/01\/serviceplan-suisse-launcht-kampagne-mit-ar-fuer-neue-up-box\/","title":{"rendered":"Serviceplan Suisse launches campaign with AR for new UP-Box"},"content":{"rendered":"<h3 id=\"serviceplan-suisse-hat-fuer-den-launch-der-neuen-trinkwasser-installationsbox-der-sogenannten-up-box-der-r-nussbaum-ag-eine-kampagne-kreiert-die-auch-mit-ar-arbeitet\">Serviceplan Suisse has created a campaign for the launch of the new drinking water installation box, the so-called UP-Box, from R. Nussbaum AG, which also works with AR. <!--more--><\/h3>\n<p>The UP-Box is the family company's latest innovation and is designed to make life in the sanitary industry easier. With this in mind, Serviceplan Suisse designed and realised a humorous B2B campaign. It is based on the idea that the UP-Box defines a new standard for sanitary professionals and that it looks funny at the same time - as if it had eyes, a nose and four legs. Reason enough for enthusiastic plumbers to take a selfie on site. Photographically appropriately realised by Jonathan Heyer.<\/p>\n<h3 id=\"mailing-mit-ar\">Mailing with AR<\/h3>\n<p>The campaign by Serviceplan Suisse is aimed directly at the sanitary industry and includes print and online advertising media: from mailings in which the UP box can be viewed via augmented reality to video ads on Facebook. A competition at the POS is also designed to encourage participation: Anyone who takes a selfie with the new UP-Box on the construction site or in a Nussbaum branch and posts it can win one of five smartphones - or various other prizes.<\/p>\n<p>Source: Horizon \/ Personal<\/p>","protected":false},"excerpt":{"rendered":"Serviceplan Suisse has developed a campaign for the launch of the new drinking water installation box, the so-called UP-Box, by R. Nussbaum AG....","protected":false},"author":12,"featured_media":16467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-16466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serviceplan Suisse launcht Kampagne mit AR f\u00fcr neue UP-Box - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2020\/03\/01\/serviceplan-suisse-launcht-kampagne-mit-ar-fuer-neue-up-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serviceplan Suisse launcht Kampagne mit AR f\u00fcr neue UP-Box - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Serviceplan Suisse hat f\u00fcr den Launch der neuen Trinkwasser-Installationsbox, der sogenannten UP-Box, der R. 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