{"id":16303,"date":"2020-02-08T10:58:43","date_gmt":"2020-02-08T10:58:43","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16303"},"modified":"2020-01-30T15:23:34","modified_gmt":"2020-01-30T15:23:34","slug":"pinterest-experimentiert-mit-augmented-reality","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2020\/02\/08\/pinterest-experimentiert-mit-augmented-reality\/","title":{"rendered":"Pinterest experiments with augmented reality"},"content":{"rendered":"

After Pinterest became the third-largest social media platform in the US at the beginning of the year, the company is currently enjoying momentum. The US company now seems to be capitalising on this - and is immediately launching an augmented reality test run. In future, Pinterest users will be able to try on certain products virtually before buying them.<\/h3>\n

Augmented-Reality-Anwendungen sind inzwischen aus dem Marketing nicht mehr wegzudenken. Die neue Pinterest-Funktion nennt sich „Try On“ und basiert ebenfalls auf der Augmented-Reality-Technologie. Heisst konkret: Nutzer k\u00f6nnen damit ein Produkt virtuell, also \u00fcber ihre Smartphone-Kamera, testen beziehungsweise anprobieren, bevor es im Warenkorb landet.<\/p>\n

It all starts with a lipstick<\/h3>\n

Zu Beginn des Tests ist das erst einmal nur mit Lippenstiftfarben m\u00f6glich, allerdings sollen weitere Funktionen folgen. „Millionen von Menschen“ w\u00fcrden jeden Monat auf Pinterest nach Beauty-Ideen suchen, begr\u00fcndet das Unternehmen diesen Vorstoss. Mit Augmented Reality soll ihnen der Auswahlprozess erleichtert werden. Die „Try On“-Funktion f\u00fcr Lippenstiftfarben ist derzeit allerdings nur in den USA auf iOS und Android verf\u00fcgbar, soll aber in Zukunft weltweit eingef\u00fchrt werden.<\/p>\n

To use the new feature, one needs to open the Pinterest camera in search, click Try On to find different shades and upswipe to go to the shop of brands such as Est\u00e9e Lauder, Sephora, Bare Minerals, Neutrogena, Lancome and Urban Decay. Pinterest has announced it will also integrate the skin tone filter feature, allowing users to see similar lip colours on different skin tones to match their own.<\/p>\n

Always stay authentic<\/h3>\n

The aim is for \"users to be their authentic selves\", which is why the platform has not integrated any artificial face-editing filters. \"With Try on, you look like yourself: without any skin-smoothing or altering effects (as are commonplace with some other augmented reality technologies),\" the press release states.<\/p>\n

Pinterest has recently experienced strong growth. According to E-Marketer, the platform had a total of 82.4 million monthly active users in the US at the end of last year. Snapchat only had 80.2 million. This is the first time that Pinterest has had more US users than Snapchat. The reason for this is the recent strong growth of 9.1 per cent, in contrast to Snapchat's growth of just 5.9 per cent.<\/p>\n

Auch im Werbemarkt hat man sich bei Pinterest viel vorgenommen. Der seit April amtierende DACH- und Nordeuropa-Chef Philip Missler l\u00e4sst keinen Zweifel daran, dass er an die grossen Budgets will: „Viele unserer Werbepartner arbeiten mit uns daran, ein skalierbares Gesch\u00e4ft aufzubauen. Das w\u00fcrden sie nicht tun, wenn sie in Pinterest nicht einen wichtigen Partner f\u00fcr die Zukunft sehen w\u00fcrden“, sagte der ehemalige Amazon-Manager im Sommer 2019.<\/p>\n

Source: Horizont \/ T3N \/ digitaltrends<\/p>","protected":false},"excerpt":{"rendered":"After becoming the third largest social media platform in the US at the beginning of the year, Pinterest is currently enjoying...","protected":false},"author":12,"featured_media":16304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-16303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nPinterest experimentiert mit Augmented Reality - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/en\/2020\/02\/08\/pinterest-experimentiert-mit-augmented-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest experimentiert mit Augmented Reality - 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