{"id":16143,"date":"2020-01-09T10:53:29","date_gmt":"2020-01-09T10:53:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16143"},"modified":"2020-01-08T14:06:21","modified_gmt":"2020-01-08T14:06:21","slug":"e-bike-innovatoren-sind-ueberzeugt-ar-soll-retouren-reduzieren","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2020\/01\/09\/e-bike-innovatoren-sind-ueberzeugt-ar-soll-retouren-reduzieren\/","title":{"rendered":"E-bike innovators are convinced: AR should reduce returns"},"content":{"rendered":"<h3 id=\"da-das-niederlaendische-unternehmen-vanmoof-80-seiner-fahrraeder-online-verkauft-fuehrt-es-ar-ein-die-e-bike-innovatoren-wollen-damit-ihre-hightech-e-bikes-ganz-nah-an-die-kunden-heranbringen-und-re\" class=\"post-subtitle\">As the Dutch company VanMoof sells 80% bikes online, it is introducing AR. The e-bike innovators want to bring their high-tech e-bikes closer to customers and reduce returns.<\/h3>\n<p><!--more--><\/p>\n<p>VanMoof is bringing the future of retail technology to the world of bikes: the Dutch e-bike innovators have introduced the bike industry's first augmented reality shopping experience. The new AR tool is integrated into VanMoof's website and online adverts. The tool allows users to place a virtual \"Electrified\" e-bike right in front of them and explore high-tech features without having to visit a VanMoof brand shop or wait for home delivery.<\/p>\n<h3 id=\"verbessertes-kauferlebnis\">Improved shopping experience<\/h3>\n<p>The scope of the online pre-purchase test is huge: 76% of consumers said they would buy more products if it was offered.<\/p>\n<p>&#8222;Da sich die Menschen mehr daran gew\u00f6hnen, Waren online zu kaufen, ist es sinnvoll, die Interaktivit\u00e4t des Erlebnisses zu perfektionieren. Wenn man nicht in der N\u00e4he einer der acht St\u00e4dte mit unseren Markenshops wohnt, kann man mit dem Augmented-Reality-Tool unseren Fahrr\u00e4dern so nahe kommen wie im echten Leben. Die Technologie entwickelt sich so schnell weiter, dass wir noch mehr Funktionen planen \u2013 wie w\u00e4re es zum Beispiel mit virtuellen Testfahrten?&#8220; meint Taco Carlier, CEO und Mitbegr\u00fcnder von VanMoof.<cite> <\/cite><\/p>\n<h2 id=\"online-barrieren-abbauen\">Breaking down online barriers<\/h2>\n<p>The direct-to-consumer mobility brand has made it a priority to lower the barrier to online shopping for cyclists. VanMoof also hopes that the AR tool will help to reduce returns and shipping costs worldwide in a fun and uncomplicated way.<\/p>\n<p>&#8222;Eines der gr\u00f6ssten Probleme beim Online-Kauf sind die Retouren. Diese sind ein enormes Hindernis f\u00fcr die Nachhaltigkeit und ein extremer Belastungsfaktor f\u00fcr die Lieferkette. AR erm\u00f6glicht es uns, noch mehr Menschen die M\u00f6glichkeit zu geben, unser Produkt zu erleben, bevor sie es kaufen&#8220; sagt Taco Carlier weiter.<cite><\/cite><\/p>\n<p>The customised augmented reality experience was developed in collaboration with digital partner Boldly. You can discover it on the VAnMoof website <a href=\"https:\/\/www.vanmoof.com\/bikes\/de-DE\/electrified-s2\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>Source: pedelec-electric-bike<\/p>","protected":false},"excerpt":{"rendered":"As Dutch company VanMoof sells 80% of its bikes online, it introduces AR. The e-bike innovators want to use it to...","protected":false},"author":12,"featured_media":16144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-16143","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Bike-Innovatoren sind \u00fcberzeugt: AR soll Retouren reduzieren - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2020\/01\/09\/e-bike-innovatoren-sind-ueberzeugt-ar-soll-retouren-reduzieren\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Bike-Innovatoren sind \u00fcberzeugt: AR soll Retouren reduzieren - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Da das niederl\u00e4ndische Unternehmen VanMoof 80% seiner Fahrr\u00e4der online verkauft, f\u00fchrt es AR ein. 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