{"id":16020,"date":"2019-12-25T14:04:23","date_gmt":"2019-12-25T14:04:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16020"},"modified":"2019-12-19T14:08:35","modified_gmt":"2019-12-19T14:08:35","slug":"wie-kann-man-ar-zu-weihnachten-einsetzen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/12\/25\/wie-kann-man-ar-zu-weihnachten-einsetzen\/","title":{"rendered":"How to use AR at Christmas"},"content":{"rendered":"

Augmented reality has been around for many years, but it is set to play an increasingly important role in marketing in the future. This is the conclusion of a study by the University of the Federal Armed Forces in Munich. <\/h3>\n
\n

Produkte virtuell ausprobieren werden oder sich \u00fcber spezielle Features und Inhalte unterhalten lassen: All das leistet AR.\u00a0„Augmented Reality ist immer dann besonders gut geeignet, wenn es um pers\u00f6nlich-emotionale Inhalte geht“, sagt Philipp Rauschnabel von der Professur f\u00fcr Digitales Marketing und Medieninnovation an der Universit\u00e4t der Bundeswehr M\u00fcnchen. Weihnachten ist so ein emotionales Thema.<\/p>\n

In this year's Christmas study, scientists at the University of the Federal Armed Forces in Munich had over 1,000 consumers evaluate several use cases of Christmas AR applications. The result: at 54.3 per cent, half of those surveyed could imagine using at least one of the applications - among younger people, this figure was as high as three out of four. The study predicts that this figure is likely to rise significantly over the next few years.<\/p>\n<\/div>\n

AR has a stress-reducing effect<\/h3>\n

Bisher wird das Potenzial noch selten genutzt. Es gibt nur wenige Unternehmen, die AR in ihre Weihnachtskommunikation einbauen. Wie Target beispielsweise: Die US-Handelskette bietet einen AR-Planer f\u00fcr k\u00fcnstliche Weihnachtsb\u00e4ume an. Aber auch f\u00fcr Menschen mit echtem Weihnachtsbaum kann eine solche App stressreduzierend wirken. So k\u00f6nnen Sorte, H\u00f6he und Breite des Baumes schon vorab zuhause am „Point-of-Bescherung“ ausprobiert werden und somit unn\u00f6tiges S\u00e4gen und M\u00f6belverr\u00fccken vermieden werden.<\/p>\n

The study organisers expect a breakthrough at the latest when Apple's data glasses come onto the market. Ultimately - as the Munich research team concludes - brands can benefit significantly from inspiring AR experiences. Brand managers should therefore start thinking now about how they can serve their target groups with augmented reality.<\/p>\n

A few interesting results of the study:<\/p>\n

    \n
  1. Almost a quarter of all respondents would watch the Christmas story in AR in their own living room. Among the under-40s, this figure is as high as one in three.<\/li>\n
  2. Just under one in four would like an AR Christmas tree planner that allows them to test different Christmas trees virtually in their living room beforehand. However, this seems to be particularly relevant for young people - more than one in three people under 40 (34.6 per cent) are open to it, while less than one in five consumers aged 40 and over are (18.6 per cent).<\/li>\n
  3. A Santa selfie AR app, with which you can take selfies with yourself and a virtual Father Christmas, would be used by 22.4 per cent.<\/li>\n
  4. 21.3 per cent would like an AR X-Mas look app that allows them to virtually dress up in a Christmas outfit and send it to friends, for example. This app is also much more popular with the under-40s: 31.8 per cent of them would use such an app, compared to just 16.5 per cent of older people.<\/li>\n
  5. As many as 20.6 per cent of all respondents could imagine projecting the Star of Bethlehem onto the ceiling using AR.<\/li>\n
  6. An AR gift planner that virtually suggests suitable packaging for existing gifts would meet with the interest of 19.9 per cent.<\/li>\n<\/ol>\n

    And what did you use this year?<\/p>\n

    We wish you a Merry Christmas!<\/p>\n

    Source: wuv<\/p>","protected":false},"excerpt":{"rendered":"Augmented reality has been around for many years, but it is set to play an increasingly important role in marketing in the future....","protected":false},"author":12,"featured_media":16021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-16020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nWie kann man AR zu Weihnachten einsetzen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2019\/12\/25\/wie-kann-man-ar-zu-weihnachten-einsetzen\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie kann man AR zu Weihnachten einsetzen - 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