{"id":16004,"date":"2019-12-29T11:25:23","date_gmt":"2019-12-29T11:25:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16004"},"modified":"2019-12-27T12:10:44","modified_gmt":"2019-12-27T12:10:44","slug":"das-kraeuterschwein-wird-mit-einer-ar-app-beworben","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/12\/29\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\/","title":{"rendered":"The herb pig is promoted with an AR app"},"content":{"rendered":"<h3 id=\"das-kraeuterschwein-soll-kunden-die-kein-schweinefleisch-moegen-das-fleisch-wieder-naeher-bringen-dabei-soll-auch-eine-augmented-reality-app-helfen\">The herb pig is intended to bring meat closer to customers who do not like pork. An augmented reality app will also help.<!--more--><\/h3>\n<p class=\"Kasten_Kasten Grundtext ohne Einzug\">Pro-meat propaganda has to be convincing in this day and age, and pork in particular is controversial among many people. Pork consumption in Switzerland is declining at a high level. Of 52 kg total meat consumption per capita, pork covers almost half. Mr and Mrs Swiss had a per capita consumption of 21.64 kg of pork in 2018. Total pork consumption decreased by 2.5 % compared to the previous year.<\/p>\n<p>The Kr\u00e4uterfleisch brand wants to buck the trend. Due to the very white colour of the fat, the herb meat is immediately recognisable. In addition, a striking difference is also noticeable in the taste. \"The herb pig offers the chance to make even customers who disdained pork in the past happy again,\" Peter Stadelmann is sure.<\/p>\n<p class=\"Kasten_Kasten Grundtext mit Einzug\">The herb pig is now advertising with an innovative app that offers an AR experience. The experience on the mobile phone is intended to playfully report on the production of the premium product. At <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ch.primelite.kraeuterschwein&amp;hl=de_CH\">Google Play<\/a> or in the <a href=\"https:\/\/apps.apple.com\/ch\/app\/kr\u00e4uterschwein\/id1441427436\">Apple Store<\/a> the app can be downloaded.<\/p>\n<h3 id=\"ar-branding\">AR Branding<\/h3>\n<p>The concept is not entirely new. Thus brought\u00a0<a href=\"https:\/\/suedwestfleisch.de\/\">EDEKA Southwest Meat<\/a> already made their farmers talk via an AR app last year.  Using the so-called \"Harry Potter\" effect, various meat farmers become visible and talk about themselves and their principles directly on the medium when the packages are scanned. The augmented reality platform called<a href=\"https:\/\/www.appear2media.de\/leistungsangebot\/ar-plattform\/\">\u00a0CouplePlatform<\/a>The new AR app, which is available in German and English, enables companies to brand augmented reality apps themselves and produce AR content independently, without any special technical knowledge. In this way, completely new communication possibilities are created. Consumers can receive additional digital information about meat products via posters, flyers, brochures and products. The respective medium is recognised and the content previously configured via the augmented reality platform is played immediately.<\/p>\n<p>This makes perfect sense in this day and age, when consumers are critical. Whether one can boost the consumption of pork via AR remains doubtful. People who don't like pork are unlikely to scan a package and change their mind based on the content.<\/p>\n<p>Source: bauernzeitung \/appear2media.<\/p>","protected":false},"excerpt":{"rendered":"The herb pig is intended to bring meat closer to customers who do not like pork. In the process, an augmented...","protected":false},"author":12,"featured_media":16005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-16004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das Kr\u00e4uterschwein wird mit einer AR App beworben - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2019\/12\/29\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Kr\u00e4uterschwein wird mit einer AR App beworben - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Das Kr\u00e4uterschwein soll Kunden die kein Schweinefleisch m\u00f6gen das Fleisch wieder n\u00e4her bringen. Dabei soll auch eine Augmented&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/en\/2019\/12\/29\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-29T11:25:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/kra-uterschwein.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/29\\\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/29\\\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Das Kr\u00e4uterschwein wird mit einer AR App beworben\",\"datePublished\":\"2019-12-29T11:25:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/29\\\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\\\/\"},\"wordCount\":363,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/29\\\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/kra-uterschwein.jpg\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/29\\\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/29\\\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/29\\\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\\\/\",\"name\":\"Das Kr\u00e4uterschwein wird mit einer AR App beworben - 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