{"id":15965,"date":"2019-12-20T11:45:12","date_gmt":"2019-12-20T11:45:12","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15965"},"modified":"2019-12-10T11:50:32","modified_gmt":"2019-12-10T11:50:32","slug":"innovationen-erklaeren-mit-augmented-reality","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/","title":{"rendered":"Explaining innovations with augmented reality"},"content":{"rendered":"<h3 id=\"glas-troesch-ist-der-spezialist-rund-um-das-thema-glas-in-ihrem-innovationslabor-entwickelnd-spezialisten-laufend-neue-produktideen-bevor-diese-innovationen-jedoch-in-produktion-gehen-werden-sie-vo\" class=\"x_MsoNormal\">Glas Tr\u00f6sch is the specialist for everything to do with glass. In its innovation laboratory, specialists are constantly developing new product ideas. However, before these innovations go into production, they are tested by potential customers for their market suitability. For this purpose, the agency <a href=\"https:\/\/interpunkt.ch\">Interpoint<\/a> 3D objects built for use with augmented reality (AR).<\/h3>\n<p><!--more--><\/p>\n<p class=\"x_MsoNormal\">The animated augmented reality models visualise the functionalities of the innovations and thus help to explain the products in a comprehensible way. The application is started directly via the smartphone's web browser. This makes the tedious installation of an app superfluous.<\/p>\n<p class=\"x_MsoNormal\">\"We used to build elaborate prototypes for our product ideas. With augmented reality, we have found a modern solution that can be implemented efficiently and is well received by customers,\" Andreas Scheib, Head of Communications.<\/p>\n<p><iframe loading=\"lazy\" title=\"Explaining innovations with augmented reality for Glas Tr\u00f6sch\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/jxRrgSzNzX4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Source: Media release<\/p>","protected":false},"excerpt":{"rendered":"Glas Tr\u00f6sch is the specialist in everything to do with glass. In their innovation laboratory, specialists are constantly developing new product ideas....","protected":false},"author":12,"featured_media":15968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-15965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovationen erkl\u00e4ren mit Augmented Reality - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovationen erkl\u00e4ren mit Augmented Reality - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Glas Tr\u00f6sch ist der Spezialist rund um das Thema Glas. In ihrem Innovationslabor entwickelnd Spezialisten laufend neue Produktideen.&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/en\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T11:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/gt-ar-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1488\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Innovationen erkl\u00e4ren mit Augmented Reality\",\"datePublished\":\"2019-12-20T11:45:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/\"},\"wordCount\":145,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/gt-ar-2.jpg\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/\",\"name\":\"Innovationen erkl\u00e4ren mit Augmented Reality - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/gt-ar-2.jpg\",\"datePublished\":\"2019-12-20T11:45:12+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/gt-ar-2.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/gt-ar-2.jpg\",\"width\":1488,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/20\\\/innovationen-erklaeren-mit-augmented-reality\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovationen erkl\u00e4ren mit Augmented Reality\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovationen erkl\u00e4ren mit Augmented Reality - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vr-room.ch\/en\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/","og_locale":"en_GB","og_type":"article","og_title":"Innovationen erkl\u00e4ren mit Augmented Reality - Schweizer Virtual Reality News","og_description":"Glas Tr\u00f6sch ist der Spezialist rund um das Thema Glas. In ihrem Innovationslabor entwickelnd Spezialisten laufend neue Produktideen.&hellip;","og_url":"https:\/\/vr-room.ch\/en\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2019-12-20T11:45:12+00:00","og_image":[{"width":1488,"height":1920,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/gt-ar-2.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nathalie","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/#article","isPartOf":{"@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"Innovationen erkl\u00e4ren mit Augmented Reality","datePublished":"2019-12-20T11:45:12+00:00","mainEntityOfPage":{"@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/"},"wordCount":145,"commentCount":0,"image":{"@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/gt-ar-2.jpg","articleSection":["Schweiz"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/","url":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/","name":"Innovationen erkl\u00e4ren mit Augmented Reality - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/#primaryimage"},"image":{"@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/gt-ar-2.jpg","datePublished":"2019-12-20T11:45:12+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/gt-ar-2.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/gt-ar-2.jpg","width":1488,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/vr-room.ch\/2019\/12\/20\/innovationen-erklaeren-mit-augmented-reality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Innovationen erkl\u00e4ren mit Augmented Reality"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Swiss Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/en\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/15965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/comments?post=15965"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/posts\/15965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media\/15968"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/media?parent=15965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/categories?post=15965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/en\/wp-json\/wp\/v2\/tags?post=15965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}