{"id":15297,"date":"2019-10-09T07:36:05","date_gmt":"2019-10-09T07:36:05","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15297"},"modified":"2019-10-04T11:50:32","modified_gmt":"2019-10-04T11:50:32","slug":"virtual-reality-als-neue-kommunikationsmethode-fuer-ngos","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/en\/2019\/10\/09\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\/","title":{"rendered":"Virtual reality as a successful communication method for NGOs"},"content":{"rendered":"<h3 id=\"organisationen-wie-greenpeace-oder-amnesty-international-finanzieren-ihre-projekte-mithilfe-von-spenden-eine-studie-der-international-school-of-management-ism-zeigt-nun-dass-der-einsatz-von-virtua\">Organisations such as Greenpeace and Amnesty International finance their projects with the help of donations. A study by the International School of Management (ISM) now shows that the use of virtual reality has not only had a positive effect on their brand, but has also increased their willingness to donate.<\/h3>\n<h3 id=\"\"><!--more--><\/h3>\n<p>Aid organisations often advertise in pedestrian zones or on the internet. They use emotional short films in particular to raise money for good causes. While films used to be made in 2D, some NGOs now use 3D films shot with a 360-degree camera. This gives the viewer an even more intensive insight into the everyday lives of refugees or the world of endangered animal species.<\/p>\n<div class=\"ArticleCopy\">\n<h3 id=\"vr-verstaerkt-den-emotionalen-aspekt\" class=\"ArticleCopy-subHead\">VR reinforces the emotional aspect<\/h3>\n<\/div>\n<p>Nelly Dux ist Masterabsolventin der ISM Hamburg und f\u00fchrte in ihrer Abschlussarbeit eine Studie zu diesem Thema durch. Um herauszufinden, ob Virtual Reality einen Einfluss auf die Wahrnehmung von Hilfsorganisationen und Spendenbereitschaft hat, sahen sich Studienteilnehmer Werbefilme von Greenpeace in 2D am Computer und in 3D mit einer VR-Brille an. Ergebnis war, dass die Probanden sich viel st\u00e4rker auf die filmische Geschichte und Botschaft mit dem Einsatz von Virtual Reality einlassen konnten. &#8222;Die anschliessende Befragung hat gezeigt, dass Teilnehmer, die den Film mit einer VR-Brille geschaut haben, positiver gegen\u00fcber der Hilfsorganisation gestimmt waren als zuvor. Das hat wiederum die Bereitschaft zum Spenden erh\u00f6ht&#8220;, erkl\u00e4rt Dux, die an der ISM Hamburg Wirtschaftspsychologie studiert hat. &#8222;Mit dem Einsatz von Virtual Reality werden Themen wie zum Beispiel die Fl\u00fcchtlingsproblematik noch greifbarer, weil wir uns als Zuschauer quasi mitten im Geschehen befinden &#8211; wir erleben unsere Emotionen noch intensiver.&#8220;<\/p>\n<p>Swiss NGOs are also making extensive use of VR. Helvetas was the first Swiss NGO to use an integrated virtual reality campaign back in 2017, about which we <a href=\"https:\/\/vr-room.ch\/en\/2017\/09\/13\/fundraising-mit-virtual-reality\/\">reported<\/a>.<\/p>\n<p>Source: horizont \/ Image: Helvetas<\/p>","protected":false},"excerpt":{"rendered":"Organisations such as Greenpeace and Amnesty International finance their projects with the help of donations. A study by the International School of...","protected":false},"author":12,"featured_media":7407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-15297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/en\/2019\/10\/09\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Organisationen wie Greenpeace oder Amnesty International finanzieren ihre Projekte mithilfe von Spenden. Eine Studie der International School of&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/en\/2019\/10\/09\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-09T07:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/Bandara_Helvetas_Benin_Still.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Virtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs\",\"datePublished\":\"2019-10-09T07:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/\"},\"wordCount\":300,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Bandara_Helvetas_Benin_Still.jpg\",\"articleSection\":[\"Gesellschaft\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/2019\\\/10\\\/09\\\/virtual-reality-als-neue-kommunikationsmethode-fuer-ngos\\\/\",\"name\":\"Virtual Reality als erfolgreiche Kommunikationsmethode f\u00fcr NGOs - 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